Kholifatul Muawanah
IPMI International Business School
Amelia Naim Indrajaya
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A wedding is a significant life event. The bride and groom, along with their families, exchange "forever" vows. Everyone wants their wedding to be perfect. A wedding requires much planning and equipment. One of the cards is an invitation. The wedding begins with the choosing of invitations for family and friends. On the wedding invitations, the "to-be- couple's" names should appear for the first time, and hence an elegant design is needed. Wedding invitations are the lovely pre-planned symphonies that are given to visitors to inform them about your upcoming wedding. It provides complete information about the location as well as the dates and times of all wedding ceremonies. As we are discussing the most important event of your life, your "wedding," your wedding invitation should be nothing less than regal, elegant, and distinctive. It creates the first impression of the wedding ceremony's style. So, choose appropriately.
Wedding invitations usually use one-time-use paper. One million extra couples will need how many invitations? A 45-foot pine tree with an 8-inch diameter yields 10,000 sheets of paper. 500 pages of paper need 5% of a tree. 5 percent of a tree may seem like a small amount for a ream of paper, but when you consider how much office workers use, it adds up. We can calculate how many trees a million more couples need. The innovation of Fina Syuriah Rahayu conserved numerous trees. She makes an invitation card out of spun-bond. With her friend Binti Masyrifah, she creates a gift bag that may be used as an invitation card.
Firstly, a goody bag is a multifunctional bag that usually contains small gifts, promotional offers, souvenirs, brochures, etc. Secondly, people can use non-woven spun-bond as a material for goody bags. Non-woven spun-bond fabrics are neither knitted nor woven. Spunbond is a nonwoven fabric category. In Indonesia, goody bags, which use spun-bond material, are mainly used for several purposes, such as gifts, souvenirs, bags, etc.
Fina Syuriah and Binti Masrifah have launched a fantastic company to switch wedding invitations from being made of paper to spun bonds. The plan is to substitute reusable bags for paper invitation cards. This helps conserve trees and reduce waste. This idea has also contributed in generating jobs for women.
These days, most people just throw away their invitations. No one needs to maintain the card and just the information is required. In response to this need, Fina Syuriah and Binti Masrifah have launched a successful business that uses spun-bond rather than traditional paper for wedding invitations. The concept is to utilize a reusable bag in place of a paper invitation card.
Fina Syuriah Rahayu hoped for several societal effects from Viebee Shop.
a. Economic: providing economic benefit to those around you
More workers are required to complete the production and marketing processes.
b. Education: teaching people new skills
Creating spun-bond bags needs a certain skill. Fina and Binti trained the employees to make a good product. Their business enlarges to include gifts and handicraft making.
c. Environment: More trees must be saved.
By changing the material from paper into spun-bond, we will save the trees.
In 2012, Fina Syuriah Rahayu and Binti Masyrifah started with a capital of RM4 million. They named the business "Viebee". The very first production swan. Fina learned digital marketing to promote the product. Using Facebook to promote the product is a big improvement for the business.
Currently, the Viebee has three home productions and one gallery. The first home production, located in Tegalombo Ponorogo, has 78 employees that consist of 75 women and 3 men. Second-home production Sambit Ponorogo has 90 employees, 97% of whom are women. The third home production, located in Grenten Mbalong Ponorogo, employs 15 people. The gallery is a marketing and admin office. Viebee focused on digital marketing and e-commerce. This year, the gallery will expand to Ngawi, East Java.
The business will enable them to save more trees.
By changing the material from paper into spun-bond, the trees will be less likely to suffer.
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Samsul Romadhon, Head Production
Fina Syuriah Rahayu and Binti Masyrifah started their business in 2012 with only RM4 million. They called the company "Viebee." The very first swan that was made. Fina learned how to promote the product using digital marketing, especially on Facebook.