Emilie BORDIER
Hanna Pohl
Enogat Collet
Josephine Lafaille
La Rochelle Business School - Excelia Group
Morgane Fritz
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From the start, the founders sought to offer natural, healthy products with an ecological approach. The founders have a focus linked to the use of refillable containers, but also with the commercialization of solid products. Their Innovation lies in offering value, while making little margin. This makes it possible to offer as many people as possible access to natural and organic products; usually more expensive than classic cosmetic products.
In their stores, you will find bulk products limiting packaging as much as possible: shower gels and fragrance in bottles per liter, soap cut by weight, oils per liter, refill for solid toothpaste, etc.
They favor solid products that avoid packaging and make maximum use of recyclable glass packaging, wood, or aluminum in compliance with European regulations that require plastic packaging for certain products such as shower gel. They also recycle used cartons.
All the cosmetics are made from water purified by an osmosis process to guarantee good quality.
"The innovation emerged in 2014, with the aim of change, when at the time there were only a few natural cosmetics brands and/or solid products on the markets, we hoped to respond to a need that had been unsatisfied until now", according to Malina Morin.
Malina further explains that "Séverine Pallut and Pascal Morcet are the creators of the company, two friends who joined forces in 2014 and set up a manufacturing workshop in Saint-Donan (Côtes d'Armor, Brittany, France) in an outbuilding and an office in an attic. This was the beginning of the adventure that is Ma Kibell."
The idea of natural and solid products offered at an affordable price helped launch a successful business, as Ma Kibell was able to hire 47 people and to open 19 shops all around Brittany, France.
"We believe that Ma Kibell and its natural and affordable products have enabled many people to switch to solid cosmetics, including for products like toothpaste and deodorant, which could have been difficult to find before. It is on these products that the feedback from our customers is the most positive in terms of impact of our innovations on customers", says Malvina Morin.
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Malina MORIN, Communication assistant
