ALAWI Taher
Gamze Naiboğlu
Edanur Çamcı
HALİL İBRAHİM TOMBAKOĞLU
Ankara Yildirim Beyazit University
Semih Ceyhan
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Ixora Kozmetik, established in 1997 in Ankara, Turkey with 100% local capital, has become a notable cosmetic brand locally and globally, with a wide distribution network and store chains. The company prioritizes high-quality products made from quality raw materials and is committed to continuous investment in production facilities to enhance service quality. Ixora practices Responsible Consumption and Production, fulfilling UN SDG 12, ensuring that the supply chain is as sustainable as possible while keeping the production low-cost.
Ixora makes significant contributions to the cosmetics industry with its innovative approach to skin care. They focus on creating 100% natural and organic products with the purity and nutritional qualities of nature. Their website states, "Our commitment to using the best natural ingredients and developing formulations that promote healthier, brighter skin is at the core of our innovations. Not only that, but we are also keen to make products more sustainable and more effective so that their impact and effectiveness remain."
For example, most companies in the cosmetics market do not care much about the importance of producing more effective products. For example, instead of sunscreen being effective for five hours, Ixora has a cream that lasts for 12 hours and is completely harmless to the skin.
whlie talking with Mr Ertugul he stated that they are pioneering the use of biodegradable packaging, reducing our carbon footprint, and ensuring that our products are as kind to the environment as they are to our customers. By integrating sustainability into our business model, we aim to inspire a movement towards a more sustainable future, where the beauty industry is a force for good.
The innovation is a testament to what can be achieved when we align our business goals with the planet’s needs. We are not just creating cosmetics; Ixora crafting a legacy of sustainability that will beautify our world for decades to come. By applying Micro encapsulation which enhances the efficacy of cosmetics by allowing for controlled release of active ingredients, reducing waste. Also , Biopolymers Serve as eco-friendly alternatives to synthetic polymers, derived from natural sources and are biodegradable. Which are really crucial for customer safety and consumption.
Ixora Kozmetik, a visionary in the cosmetic industry, has been at the forefront of integrating sustainability into its core business model. Their groundbreaking initiative was the introduction of biodegradable packaging and the commitment to reduce their carbon footprint. The immediate impact was evident in the reduction of plastic waste by 50% and a 25% decrease in overall carbon emissions. Consumer feedback has been overwhelmingly positive, with a surge in customer base by 35% due to their eco-conscious practices.
In the long term, Ixora Kozmetik’s commitment to sustainability has set a new standard in the cosmetic industry, prompting others to follow suit. The innovation has led to a healthier ecosystem, as indicated by the improved air and soil quality in regions where they source raw materials. The effectiveness of their sustainable practices is reflected in the annual environmental impact reports, showing a consistent decline in negative ecological effects.
Furthermore, their efforts have been recognized by international environmental organizations, awarding them for their contributions to sustainability in business.
Today, Ixora has more than 10 branches in Turkey and 14 branches located in Europe and America. With the increasing interest in health products and increased awareness among consumers, Ixora's policy attracts more consumers. Even if the cost is higher than its competitors, users of Ixora’s products are satisfied. They provide safe, high-quality and more sustainable products than other cosmetic brands.
The company’s eco-friendly approach is setting a precedent in the cosmetic industry, encouraging other businesses to adopt similar practices. This has the potential to create a domino effect, leading to widespread positive changes in corporate environmental responsibility.
Environmentally, Ixora Kozmetik’s innovations help in preserving natural resources and reducing the ecological footprint of the beauty industry. The use of biodegradable materials ensures that products do not persist in the environment, thereby reducing pollution and the risk to wildlife. Additionally, by lowering carbon emissions, the company is actively combating climate change.
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Ertugul, CEO
Ixora offers balance in beauty and care products with its quality care and fragrance inventory. It also encourages respect for nature as it produces inventory derived from natural resources.