Ally Ryf
Mark Venice
Grace Tyranski
Angel Desimine
St. John's University
Charles Wankel
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Eye Trends Town & Country is very much aware that eye care tends to be overlooked and that people are under the impression that if your eyes aren’t bothering you or you feel you can see perfectly out of them, then you do not need to see an optometrist. This is Eye Trends Town & Country’s motivation for business. Eye Trends Town & Country wants to make it known that it is very important that everyone is educated on the subject because many potential problems could arise and if they’re educated on it, they will know what the next step is.
The key to Eye Trends Town & Country’s innovation is to mix good health and wellbeing with quality education. They promote eye care by giving patients peace of mind while providing extraordinary service at reasonable costs. They want to give their patients a superior experience throughout their entire visit and beyond that. They don’t rush the process, they don’t refer their patients to other ophthalmologists for their benefit, and they don’t force anything upon their patients or suggest/give patients something they do not need. They simply want to give their patients the best possible care by providing them with insightful and trustworthy sources. This sets Dr. Ryf’s business apart from the rest significantly.
All over the country there are many optometry practices that are out for the money more than the actual care of the patient. This is what intrigued the idea for Dr. Ryf who has been in the industry for over 30 years to create a business that is available for people to not only gain the help and care that they need but also the education of eye care. Their objective is to provide quality eye care in a comfortable and easy going environment as well as education to prevent eye issues in the future. As said by Dr. Ryf in the interview, most of the eye problems that people have are because of the lack of education and if educated their may have never been problems in the first place.
Eye Trends Town & Country is a business that impacts its patients in a long term way. They are treated with care and also educated about the issues they are having. The business provides quality eyewear as well as the acceptance of many different types of medical insurances. This creates opportunity for all people to get the treatment and care they need for their eyes. Dr. Ryf does a tremendous job in understanding his patients at a personal level. He wants his patients to feel comfortable and understand that they are in a caring environment and not just “another patient”. The education that is provided by the business does not end in the treatment room but as said by Dr. Ryf spread to different organizations and middle schools in the area. Their goal is to provide affordable eyewear for patients and not charge them anything they do not need. This type of treatment and care that is expressed by Dr. Ryf’s business is what attracts patients to get the correct eye care they need.
Eye Trends Town & Country focuses on the client, educating and maintaining eye care needs. Since Dr. Ryf allocates a lot of time with each patient, he cannot see as many patients as the other lenscrafters. For example, Eye Trends Town & Country does not make as much profit as a LensCrafters or Pearle Vision. Although these other businesses may be more popular, the clients at Eye Trends Town & Country attain much more than just lenses and frames. They are provided the opportunity to learn more about eye health and safety. Clients will never feel rushed with Dr. Ryf, and will always be afforded the opportunity to discuss any matters of concern without feeling rushed. Dr. Ryf is a very knowledgeable man, with over thirty year in the industry; he is dedicated to serving his clients, and giving them the utmost care.
Overall Dr. Ryf’s main objective is to assist customers with any eyewear means necessary. The area benefits from Eye Trends Town & Country because Dr. Ryf takes time with each patient to discuss important eyecare practices. He also educates his clients about different eye health problems. Included within these problems are cataracts diabetes, glaucoma, and macular degeneration. These diseases can have a very serious impact on a patient's’ eye health. If a client is informed, the disease may be treated in a timely fashion, causing less strain on the eye. Dr. Ryf also gives speeches at Rotary events and schools that inform the public about different eye health problems and some of the symptoms. Dr. Ryf does this about three to five times a year for the benefit of the community. If someone notices the signs or symptoms of an eye problem, he or she might be able to detect it and seek treatment right away. In Dr. Ryf’s practice, they supply high quality products and provide free frame adjustments and cleanings to clients. By the UN Global Goals for Sustainable Development, Eye Trends Town & Country addresses “good health and well-being” along with “quality education,” as well. Overall, the clients’ health and eye safety is the top priority for Dr. Ryf.
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Scott Ryf, Dr.
Scott Ryf opened his own optometric practice, Eye Trends Town & Country, in Houston, Texas in October of 1996. But, his business is unlike his top tier competitors such as LensCrafters. His business aims to not only provide his patients with the right eyewear, but also to educate them on their eyes themselves and the potential issues that can arise if the eyes aren’t taken care of or at least checked on a significant basis. His goal is to provide his patients with the form of care that makes them feel truly welcomed, recognized and able to put the care of their eyes in the hands of the optometrists there without any hesitation. He wants to be able to give his patients the care they need with ease while making them feel important. They sell a wide range of brands for eyewear, indicating there is a wide price range so for those who can’t afford name brands, they still have other brands available to them. Typically in other optometry offices, optometrists are taking on a huge volume of patients. At Eye Trends Town & Country, they take on significantly less patients so that the patients get significantly more out of the experience. He shares this philosophy with others of all ages at events throughout the year as well through informative speeches with an emphasis on how important it is to take care of your eyes.