Innovation

Essentia water is a brand that provides a water that is better for you. Their alkaline water has a pH of 9.5 and is made with an advanced ionization process for superior hydration. It is unlike any other water on the market. CEO and Founder, Ken Uptain, explains how the idea came along:

"At one point, I was a construction worker who drank water right out of a garden hose. But years later, after leaving construction, working in real estate and becoming semi-retired, I discovered that not all water is created equal.

"In 1997, a friend brought me a sample of ionized water which made me feel rehydrated every time I drank it. So much so, that I came out of retirement and started to learn everything about ionization and its rehydration potential from experts around the globe. I worked with several companies on my own proprietary ionization process to ensure the quality of the water from any source around the world. And in 1998, I brought Essentia to the market with a commitment to quality and a desire to help people rehydrate."

"With Essentia, we have pioneered the first ionized alkaline water with a 9.5 pH or higher, which can be created from any municipal water source and provide a better hydrating water. And now we have a recent clinical study which shows Essentia rehydrates better than a leading bottled water. This clinical study reinforces feedback from doctors, athletes, and all kinds of “over-achievers” aiming to be at the top of their game — Essentia Water helps with rehydration. To that end, Essentia Water is the only bottled water listed in the Physicians’ Desk Reference, which delivers innovative health knowledge to health professionals and consumers."

Inspiration

The inspiration for Essentia comes from a passion and belief in the product. Many of the loyal customers have rave reviews about the water relating to how smooth it is, how it tastes and how they feel better when consistently drinking it. Their comments and testimonies help reinforce the company's belief in the product.

“We’ve built Essentia on passion, belief in the product, and by developing a following of loyal customers. We have empowered and educated these loyal customers to build authentic word of mouth, which has helped build our brand into something people believe in. I’ve enjoyed building these relationships over the years and hearing people rave about the water, almost on a daily basis. Now what’s better than that!”

Overall impact

Being properly hydrated can have a positive impact on our lives. It can greatly improve our everyday functions and that is something we can all benefit from. By providing this innovation to the public, Essentia is contributing to a better world through a devotion to health and wellness.

“Staying properly hydrated impacts the way you move, the way you think and the way you perform — whether it’s in the classroom, in the office or on the field. Essentia’s ionization process creates a water that offers better rehydration* and we are the only water listed in the Physicians’ Desk Reference as a means to battle dehydration.“

Business benefit

Part of the business benefit is producing a water that supports sustainability. They can also boast the fact that Essentia is clinically shown to rehydrate better than the leading bottled water. This leads to an increasing number of loyal customers who rave about the brand. Essentia benefits the public and that in turn benefits them as a company.

“I started Essentia to provide a fully functional water, which provides better hydration to people anywhere. There are many health benefits from staying hydrated and Essentia has shown to rehydrate better than a leading bottled water.* At Essentia, we are committed to providing people with a quality bottled water product and sharing our knowledge about the benefits of rehydration. We are also committed to supporting a sustainable operation with current resources (i.e., municipal water), instead of shipping water from exotic locations which increases fuel consumption.”

*Results of a double-blind, placebo controlled clinical study with Essentia Water vs. the leading bottle water in healthy subjects over two hours following moderate aerobic exercise.

Social and environmental benefit

From providing better hydration to customers, promoting good health and well-being and supporting sustainable operations the brand has a positive impact on our society and environment.

“Essentia aligns mostly with the UN’s Goal #3: Ensure healthy lives and promote well-being for all at all ages. At Essentia, we are dedicated to making bottled water from any source that helps people everywhere rehydrate better. I personally believe, and so do the folks at Essentia, that our ionized, supercharged, alkaline water helps with better rehydration — whether you’re a student, an athlete, a musician, or a firefighter.

Essentia also provides a zero-calorie alternative to soft drinks, energy drinks and other beverage high in calories and sugar. And, for the first time in history, people are drinking more bottled water (by volume) than carbonated soft drinks, according to a recent report from the International Bottled Water Association.”

Interview

Ken Uptain, CEO and Founder, Essentia Water.