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First, the company currently creates jobs for society and helps local farmers and herdsmen to get out of poverty. Secondly, the company develops healthy products that enhance human immunity by utilizing unique plateau ecological resources. Thirdly, they are developing products which can replace the traditional consumption of wild ecological resources.
Firstly, starting a business can solve employment problems for the society. The company currently provides thousands of jobs to the society, fully implements the employee benefits and provides workers with a stable and sustainable income. Organizing local farmers and herdsmen to participate in production technology training and hiring them as company laborers.
Secondly, the company has developed health products that enhance human immunity through the use of unique high-altitude ecological resources and to make it so more people could use these products, now they are trying to reduce the cost and improve their technology. Furthermore, the products developed and produced by the company are used to replace the traditional consumption of wild ecological resources. Therefore, when the company's products are widely accepted by the market, it will largely protect the fragile ecological environment and rare wildlife resources.
Actually, sustainable development has already been the hot topic in recent years. Therefore, the company hopes to meet the sustainability, and makes efforts from the best available. In the Qinghai-Tibet Plateau, due to people’s living conditions being backward, solving the problem of employment and helping people to study new technology are significant, which is an efficient way to assist them to be out of poverty. Additionally, due to the concern of people’s health, they are directed to promote and popularize health knowledge and advocate a healthy lifestyle. Hence, they reduce the cost of products to let more people afford them. Finally, the company also pays attention to the resources on the plateau. In the past years, the excessive development of the plateau resource has destroyed the ecology and vegetation, so the company is committed to develop the replacement resource and protect the environment.
“In conclusion, we creates many jobs, do research and development of the healthcare products, and protect the resource to achieve sustainable consumption and production.”
--Fei Wang, Chairman
These innovations are all aims to solve more issues in the current society and help the company to make profit in a more sustainable way.
For the business, firstly, by providing jobs and helping local people to study professional skills they can build up a good reputation in society. The public will recognize that it is a firm who has a responsible mind for society and the employees, and the cooperators and consumers will trust the company more. Then the company might get more support and opportunities to make profit and contribute to society. Additionally, because of their long-term research and development which aim to replace and protect the traditional resource, they already have the advantages in the rare resource replacement market, and they could take advantage of that to get more market share and make sustainable profit.
In the business operation, their many operation behaviors meet the SDGs, especially for the “No poverty ", "Good health and well-being", and "Responsible production and consumption”. Firstly, to achieve the “No poverty”, the company provides many jobs for the local people on the Qinghai-Tibet Plateau. Meanwhile, they help the local people to study the professional skills and then the people could make a living by the knowledge they have. Secondly, Jiushi is a healthcare company, the most important thing they focus on is people’ health, so they make more people experience the effective management and promotion by using their product and promote social and healthy lifestyles through long-term health knowledge promotion and popularization.
Finally, for the environmental protection and sustainable development, based on the serious situation of huge consumption of the natural resources in Qinghai-Tibet Plateau, the company always develops products which are used to replace the traditional consumption of wild ecological resources. Once the company's products are widely accepted by the market, it will protect the fragile ecological environment and rare wildlife resources to a large extent.
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Fei Wang, Fei wang
Qinghai Jiushi Cordyceps Biotechnology Co., Ltd. is a Chinese healthcare company, located in Qinghai Province in China and mainly engaged in the research, development, utilization, production and sales of the characteristic biological resources of the Qinghai-Tibet Plateau. Based on independent technological innovation, the company has 5 national invention patent technologies that have been authorized, 1 international advanced level achievement, 8 domestic leading and advanced scientific research results, and 2 national health food applications for registration. The brand was awarded the “Famous Trademark of Qinghai Province” and was subsequently approved as “the famous trademark of Qinghai Province”.