Syah Abimoro
IPMI International Business School
Amelia Naim Indrajaya
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In general, herbal business models only sell herbal products, in contrast to Waroeng Sehat who innovates by not only selling herbs but also combining it with therapeutic services and combining it with spiritual healing. It is believed a speedy recovery to a person's illness is not only through drugs or physical action, but is better if combined with the spritual healing treatment. Waroeng Sehat does not only put themselves as an alternative treatment place, but more as the role of a complementary medical treatment to provide optimal health recovery to the community.
At the beginning of Waroeng Sehat, herbal products were sold in a small store in the corner of one supermarket in the area of Tangerang. Within 3 years, it has grown rapidly to have 22 branches spread from Aceh to East Java. But with the rapid development of online stores, Waroeng Sehat had to innovate in developing its business. Waroeng Sehat added service products in the form of therapy which up to now has 17 types of therapy. Initially the largest revenue was on herbal products at 70% and therapeutic services at 30%, which in the end therapeutic services have become a greater revenue contributor compared to the herbal products. The key to the success of Waroeng Sehat is not just to provide therapy to the physical body but also to the soul with the concept of spiritual healing.
The founder of Waroeng Sehat is not only aiming to gain profit but to participate in helping people to live healthier lives. Quotes from Faisal Ramli include, "If you want to be healthy, then make other people healthy, and if you want to succeed then you must help others to be successful." Faisal Ramli also is a founder of “Kampus Pengusaha Muslim” (http://kampuspengusahamuslim.com) with the motivation to create wealthy and generous Muslim businessmen.
The impact of innovation conducted by Waroeng Sehat is a business that originally began to experience a decrease in income, but re-vamped and survive. Until now, Waroeng Sehat ran its business by having 4 outlets and 3 therapy centres, and one outlet managed by partners.
The concept of innovation in the Waroeng Sehat business model is that it provides a complement in medical treatment, making it convenient for consumers on the one side of the treatment at Waroeng Sehat which is still affordable and at the same time also getting medical treatment. The combination between herbal / therapies / spiritual healing and then the level of public diseases being cured through the methods had increased Waroeng Sehat's income and is also positively impacting on the welfare of Waroeng Sehat employees.
The success of Waroeng Sehat in innovating its business cannot be separated from the community, in that Waroeng Sehat also shares with the community by conducting guidance to the community both in terms of health and entrepreneurship. Waroeng Sehat also has a productive Zakat (alms) program that is used as a form of business capital given to those who cannot afford to be an entrepreneur, by giving coaching sessions and capital so that eventually he/she becomes a successful entrepreneur.
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Waroeng Sehat was founded in 2009 by Faisal Ramli, which is a business of herbal products for health as an alternative medical treatment. The business initiative began when Faisal Ramli suffered from an illness that did not heal despite medical treatment for 2 years. In the end he chose the alternative treatment by using herbal products and ultimately became interested to have a herbal business due to the intention to make everyone healthy.
