Kristina Tarasova
The Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Natalia Yankovskaya
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By producing some of the healthiest foods and preferring materials and technologies that do not harm the world around us, Snack & Go contributes to the preservation of our world and follows the Sustainable Development Goal 12 - Ensure Sustainable Consumption and Production patterns and Goal 3 - Ensure Healthy Lives and Promote Well-Being for all at all ages.
Within the food industry, it is very difficult to talk about innovations, since they are not as obvious as innovations in science or in business processes, but even in this area, the company manages to bring in something special. First of all, a unique recipe is used during the preparation of products, which allows to reduce the actual amount of sugar to a minimum. We all know how many people around the world suffer from Type 1 and Type 2 diabetes, and that a huge number of deaths occur as a result of these diseases. A conscious approach to production, quality control and valid data on the product packaging can improve the lives of those who care about their health.
The next innovation that lies in the field of responsible consumption and production is the approach to packaging. The old packaging material that as we know is unsafe for the nature is called plastic laminate. Packaging made of such materials is technically suitable: it can be sealed, it does not pass moisture and UV radiation due to the inner layer of aluminum. Previously, such packaging was considered to be the only possible option, but now there has been found an eco-friendly replacement that has the same technical properties. We are talking about recyclable packaging made of "nanomaterials". Packaging consisting of a single component is easier to recycle and can be used to create new things. The company has already been testing this type of materials for packaging production, but at the moment only classic paper packaging is used.
It is not surprising, but the breakthrough moment for the company was a total lockdown in Moscow and the ad of dehydrator. For Milena, it was always important to benefit this world, and she also loved to cook. So when she was scrolling on Instagram, she suddenly saw an advertisement of the best dehydrator of the world and realize, that she can do something like this.
This equipment helps to dry food without losing vitamins and other useful minerals.
“I thought that it would be a great idea to buy it to myself because I'm fond of all these healthy staff and active lifestyle."
As for today, company has much less purchases because the owner decided to get a little rest and take time to think about the future of her brand, how can the founder reorganize her business and do it more profitable and interesting.
Innovations can reduce the amount of plastic and other harmful materials used and consumed.
Using packaging made of recycled materials and buying food preparation materials that monitor production and take care of the environment, makes it is possible to successfully implement Goal 12 of the SDGs.
The owner has not collected enough evidence yet on how the innovation has impacted the environment because the company was just started recently but hopes to do so soon.
Snack & GO provides food that is of high quality, preservative free, and sustainable. This innovation attracts a large number of potential customers who are looking for something that is interesting and innovative and is very different than simply going to the store and buying a bar of chocolate made from unknown ingredients and not in eco-packaging. When buying at Snack & Go, the customer feels that he is making this world a better place. As Milena said, “Sometimes I give discounts to environmentally friendly customers. All these ideas bring me more eco-friendly customers and this makes me happy. And it is great!”
This simple idea and innovative concept can make a big impact on society as well as the environment. Imagine what the future would hold if all the producers of health chocolate and sweats around the world would follow the path of fully ecofriendly production; what a world that would be with no usage of plastic utensils!
This will reduce the amount of waste generated by 50%. It will in turn reduce the environmental pollution caused by the usage of plastics.
Moreover, the choice of Snack & Go products will have a positive impact on the health of society as a whole, as the company does everything to produce the highest quality product at affordable prices. As mentioned earlier, in the world a huge number of people suffer from diabetes, weight problems, the cause of which is an unhealthy diet. This can and should be changed.
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Milena Trofimova, Milena Trofimova
The company was established in 2019 as a response to the challenges of the time and the unwillingness of many large Russian manufacturers of healthy sweets to monitor what they produce, how nutritious it is, and most importantly, what packaging is used and what happens to the returns of production. Company produces healthy sweets for everyday.