Aditya Gupta
CHIRAG GARERA
Ashish Duggar
Brajesh Goyal
YESHA KULSHRESHTHA
Avin Gupta
K.J. Somaiya Institute of Management Studies and Research
Preeti Rawat
Keep this story going! Share below!
Chhajed foods private limited was established in 1979 under the visionary leadership of Mr. Subh Karan chhajed with the purpose of providing quality food to its customer. Chhajed Foods Innovated a Potato snack which absorbs 40 to 50% less oil than other potato chips providing zero cholesterol, no Trans-fat and no Sugar. Chhajed Foods also innovated FRYLO POOCHKAS which are hygienically made Pani Puri (Most loved Indian street food). Usually the Pani Puri available on the street sides is unhygienic, solving this issue Chhajed Foods created a Pani Puri kit with natural ingredients which had nutritional values and provided a one stop solution.
The innovation resonates with the Mission of the Chhajed Foods Pvt. Ltd. i.e.
Quality: To produce hygienic and trusted food products by using the finest ingredients raw material from around the world.
Innovation: To make innovative products, state-of-the-art manufacturing with quality assurance and industrial expertise the driving force for our future success.
Integrity: To focus on providing the best snacks to our customers by showing commitment to highest standards and with extensive cooperation and mutual reliance between all our channel partners.
The son of Subhkaran Chhajed (Founder of Chhajed Foods) Rajesh Chhajed was involved in the innovation as he had travelled abroad and explored the healthy and hygienic food available and the massive potential of packaged food market in India. He also noticed the problems of obesity and other growing health problems like diabetes, increased cholesterol along with the irregularities and unavailability of healthy food options.
In 2009 the company realised the need and the growing inclination towards healthy and hygienic food. They set up a separate research wing for developing healthy food options under the guidance of Rajesh Chhajed R&D department of Chhajed Foods came up with a product catering to these problems and developed a healthy food options using dehydrated European potato chips.
Chhajed Foods installed automated state of the art machinery and used European raw material to create healthy food snacks. They also made the product available in variety of shapes and sizes which were not available earlier.
The original idea was developed by Mr. Rajesh Chhajed as he had travelled abroad and had explored healthy and hygienic food available there. He realised the massive potential of packaged food market in India. He also noticed the problems of obesity and other growing health problems like diabetes, increased cholesterol along with the irregularities and unavailability of healthy food options.
The purpose for doing the innovation was to provide healthy and hygienic food options using quality materials to its loyal customers in packaged food category.
The motivation for the POOCHKAS was the unavailability of the most loved street food in a packaged and hygienic format. Chhajed Foods developed a one stop solution for the Pani Puri which contained all the ingredients required for preparing Pani Puri. Manufacturing process for the POOCHKA is fully automated and without any human intervention.
The impact of the innovation was that Chhajed Foods was able to acquire new clients such as Pepsi Co and provided them the raw material for their new product of healthy food. Pepsi co developed products such as i.e. Lays Crispz and Lays Snapz with the raw material. This led to substantial increase in business and revenue of Chhajed Foods.
Chhajed Food was recognized as “Most trusted food brand in Asia” and was awarded amongst the “Top 100 SME’s enterprises in India”.
Chhajed Foods innovated a Potato snacks which absorbs 40 to 50% less oil than other potato chips providing zero cholesterol, no Trans-fat and no Sugar.
The sales figures of Chhajed Foods suggest that the people have accepted the product as healthy and hygienic alternative. Another fact that the companies like Pepsi co are using Chhajed Food products as raw material itself speaks about the impact of innovation on business.
Starting with the production capacity of 300Kg per day today have a total production 45 tons per day with the help of three Swiss automated state of art machinery.
To focus on providing the best snacks to our customers by showing commitment to highest standards and with extensive cooperation and mutual reliance between all our channel partners.
The products developed by Chhajed Foods provided a healthy and hygienic alternative compared to the currently available products in the market at very reasonable prices. This impacted the society in a positive manner as the people got hygienic and healthy alternative for the fried chips and road side Pani Puri.
Get stories of positive business innovations from around the world delivered right to your inbox.
Mausam Khera Regional Marketing Manager Chhajed Foods Pvt. Ltd., Chhajed Foods- A healthy way to tasty life
