Greenhost Boutique Hotel

Greenhost Eco-Friendly Boutique Hotel

Photo 2019 01 17 08 00 10

Author

Nadia Ingrida

Nadia Ingrida

School

IPMI International Business School

IPMI International Business School

Professor

Amelia Naim Indrajaya

Amelia Naim Indrajaya

Global Goals

7. Affordable and Clean Energy 13. Climate Action 15. Life on Land

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Summary

Greenhost Boutique Hotel is an eco-conscious boutique hotel in Prawirotaman, Yogyakarta. Green, art, and people. That is the innovation applied by Greenhost Hotels. It is adjacent to the palace area and culinary center. Greenhost is a hotel of choice for tourists who want to vacation in Jogjakarta city. The hotel offers modern amenities with a touch of local culture, value, and hospitality.

Innovation

When entering this hotel, the hotel lobby has a lot of plants and thick nuances of local art. This hotel was built with the principle that it would not damage the environment at the construction site. Even before the hotel was built, some trees had grown, and after the construction of the hotel the tree would still exist or be planted again. About 40% of the construction of this hotel uses recycled goods as hotel materials and furniture (for example, used wood, pipes, and others that can be used as decorations, tables, chairs, and others).

The use of energy at the hotel is controlled in a thrifty way, by giving limits to the use of electricity in each room so that it won’t be wasteful and will be eco-friendly. Although at the hotel their power is still using the conventional way and not using solar panels yet, it is because in that area there is still insufficient energy for hotel operations. On the rooftop, vegetables and fruits are planted, which are used as ingredients for the kitchen. Nearly 40% of the ingredients for restaurants come from small farms on the rooftop. Besides, hotel soap comes from coconut, and slippers are also recycled gunny sacks.

Providing an artistic view and calling artists is one of their innovations. For example, in the lobby and restaurant area, paintings and other arts designed by either local or international artists are set up. The hotel often holds art exhibitions every few months with different themes of artists and is free of charge. With this concept, most of their local and international guests who appreciate the eco-friendly environment, and are interested in art, nature, and culture will stay at the hotel.

Greenhost Eco-Friendly Boutique Hotel

Inspiration

Inspiration is from Solo city, where there is a hotel that has a concept with a harmony of nature and the environment. That inspiration is what made the philosophy in the construction of the hotel. Also, one of the Greenhost Hotel owners is an architect who is used to building and designing natural themes and environmental friendliness. So most of his inspiration comes from the combination of nature and art.

Overall impact

The environment around the hotel is affected, and almost all employees who are working at the hotel are from the local environment. Greenhost often organizes garbage and used goods collection activities to maintain the cleanliness of the surrounding environment and to make the goods recycled, by collecting and selling used goods. At the hotel, there is no wall fence, and its purposes is to not give a limit to the surrounding environment but rather, the presence of Greenhost Hotel in the area has a positive impact on the owners and the surrounding community. There is also the positive impact from promoting and appreciating local and international artists.

Business benefit

Every year almost 76% of hotel rooms at Greenhost Hotel are fully booked, and the average hotel in Jogja is only 70% per year. Lots of domestic and foreign tourists who stay at hotels have a good impression. Their impression can be seen with the comfort and aesthetics of the hotel that combine the concepts of environmental friendliness and art. Greenhost Hotel is also creating a reasonable balance between the economic, environmental, and conservation needs of the community and shows that other stakeholders should also be considered. This hotel is proving that it is not all about profit, but also the existence of social responsibility by taking care of nature and the environment. The benefits that can be obtained are not only profits but also the harmonization of society.

Social and environmental benefit

Greenhost Hotel shows the best side of Jogja that puts up a significant contribution to the tourism world. In this case, the Greenhost with its uniqueness can attract the interest of tourists so that it has an impact on improving the social standard of living for the surroundings.

Greenhost, with its unique concept, certainly plays an important role in the environment. With the existence of the going green idea, Greenhost hotel becomes the company that not only pursues profit but also helps maintain a balance between nature and the environment.

Besides, inspiration also comes from the desire to preserve the environment and culture of Indonesia. The art exhibition is one of the exhibition venues which is seen as a central point for workers and art lovers to express their art sense. Moreover, this program is free of charge. It becomes a quite classy inspiration, considering the number of tourists who are interested in this uniqueness.

Besides, the go green concept has always been a mainstay. Apart from the current Greenhost hotel, the owner also plans to build a villa with a terracing concept. All inspiration comes from having purely focused on the environment. It is a real balance between achieving profit and preserving the environment.

Interview

Bapak Nurahmad, Chief Engineer

Photo of interviewee

Business information

Greenhost Boutique Hotel

Greenhost Boutique Hotel

Yogyakarta, Special Region of Yogyakarta, ID
Business Website: https://greenhosthotel.com/
Year Founded: 2014
Number of Employees: 51 to 200

Greenhost Boutique Hotel is an eco-conscious boutique hotel in Prawirotaman, Yogyakarta. By displaying the form of a minimalist, green, and art hotel, the hotel is lifting the artists and the surrounding community to produce and show good work and preserve the environment and surroundings. Three principles that they show are nature, art, and people.