Vipul Mazumdar
Akash B
Nikunj Rastogi
Rajshekhar Pathak
Mihir Banthia
Aniruddh Kubal
Goa Institute of Management
Chinmaya Behera
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CleanMax, Asia's leading renewable energy company, pioneers the 'Energy Sale' model, offering corporates clean, affordable power through turnkey renewable energy projects. By operating 1GW of renewable assets, including solar and wind farms, and delivering 350+ MW of rooftop solar across India, UAE, and Thailand, CleanMax facilitates access to sustainable energy, aligning with UN SDG 7 (Affordable and Clean Energy) and SDG 13 (Climate Action) while enabling corporates to reduce their carbon footprint and costs simultaneously.
CleanMax's innovation lies in revolutionizing the renewable energy landscape through its 'Energy Sale' model, a pioneering solution that reshapes how corporates access clean power sustainably. Founded in 2011, CleanMax introduced this model in India, enabling businesses to harness solar energy without any upfront investment. This approach facilitates the development of large-scale solar and wind farms, as well as rooftop solar projects, supplying cost-efficient renewable energy to more than 350 corporate clients across sectors like Automotive, Education, Pharmaceuticals, FMCG, and Information Technology.
By providing turnkey renewable energy projects on a per-kWh basis under long-term Power Purchase Agreements (PPAs), CleanMax tackles two critical aspects of UN SDGs: Affordable and Clean Energy (SDG 7) and Climate Action (SDG 13). This model ensures cleaner energy at rates cheaper than prevailing grid tariffs, making sustainability accessible without financial barriers. CleanMax's innovation extends beyond geographical boundaries, operating in India, UAE, and Thailand, expanding the reach of renewable energy solutions across diverse markets.
CleanMax's approach revolutionizes the way businesses procure and consume energy, fostering a shift toward sustainability without the burden of initial capital investment. This innovative solution significantly contributes to mitigating climate change by reducing reliance on fossil fuels, thereby making a meaningful impact on environmental conservation and sustainable development in line with the UN SDGs.
Meeting Sustainability through Solar Energy
CleanMax Solar's innovation is deeply rooted in its strategic approach to project development, particularly in the realm of design and technology adoption. Abhishek Korde, a manager at CleanMax Solar, sheds light on the company's innovation ethos, emphasizing the significance of design and technology integration in the renewable energy sector.
According to Korde, "So basically, first coming to the innovation part of the question, basically we are a project developer, so innovation will only come in our organization from the design point of view in terms of adoption of technology because we are not manufacturing any product." This highlights CleanMax Solar's unique position as a project developer that relies on sourcing modules, inverters, and other equipment from original equipment manufacturers (OEMs). The focus on design innovation becomes pivotal in ensuring optimal performance and efficiency at the project site.
Korde further explains, "We have an expert in-house design team who continuously compares existing and future technologies and comes up with the best possible solution for a particular site according to its geography to optimize the generation for that region." This underlines CleanMax Solar's commitment to leveraging expertise in design to tailor solutions that align with the specific geographic conditions of each project site, maximizing energy generation potential.
In essence, CleanMax Solar's inspiration for innovation lies in its ability to adapt and integrate cutting-edge technologies through a robust design process. The emphasis on optimizing energy generation for specific regions underscores the company's commitment to sustainability and efficiency in the renewable energy landscape.
The innovation of CleanMax's 'Energy Sale' model has yielded substantial short-term and long-term impacts across various dimensions. Since its inception in 2011, the model has empowered over 350 corporate clients in sectors like Automotive, Education, Pharmaceuticals, FMCG, and Information Technology to transition to clean energy without upfront costs. This approach has immediate effects by reducing these businesses' carbon footprint and operational expenses while fostering a sustainable energy transition.
In the short term, corporations partnering with CleanMax witness immediate reductions in their energy costs, enabling them to operate more sustainably without compromising their bottom line. Evidence of short-term impact is visible through decreased reliance on traditional grid-based power sources and increased integration of renewable energy into these businesses' operations. The rapid uptake of CleanMax's services and the growing number of renewable energy projects implemented on a per-kWh basis substantiate this short-term impact.
Long-term effects of this innovation are evident in the cumulative reduction of carbon emissions by transitioning businesses away from fossil fuels towards clean, renewable energy sources. This shift aligns with global sustainability goals, contributing to mitigating climate change and advancing the UN SDGs of Affordable and Clean Energy (SDG 7) and Climate Action (SDG 13). Additionally, the proliferation of renewable energy infrastructure over time leads to a more sustainable energy landscape, benefiting local communities and regions where CleanMax operates.
Evidence supporting the long-term impact includes the continuous growth of CleanMax's installed capacity and the increasing number of rooftop solar and large-scale renewable energy projects developed under their 'Energy Sale' model. As these projects expand across India, UAE, and Thailand, they create a ripple effect, fostering greater environmental consciousness and encouraging sustainable practices within the corporate sector.
Because CleanMax introduced the 'Energy Sale' model, several beneficial outcomes have ensued for the business. Primarily, this innovation has significantly expanded CleanMax's revenue streams by engaging over 350 corporate clients across diverse sectors. The per-kWh energy sale approach has unlocked a revenue avenue that aligns profitability with sustainability. As a result, CleanMax has experienced steady revenue growth, leveraging its unique business model to secure long-term Power Purchase Agreements (PPAs) with its corporate partners.
The implementation of this innovation has necessitated the hiring of a highly skilled and professional workforce spread across India, the Middle East, and Southeast Asia. This expansion has not only fueled job creation but has also fostered employee retention by offering opportunities to work in a burgeoning sector focused on sustainable energy solutions. CleanMax's commitment to employee well-being and professional growth has been evident through its endeavors to provide conducive work environments and learning opportunities, thus contributing to a satisfied and motivated workforce.
Moreover, the 'Energy Sale' model has opened new markets for CleanMax by pioneering cost-efficient renewable energy solutions that transcend geographical boundaries. This expansion has not only broadened CleanMax's market reach but has also established the company as a leader in the renewable energy space across multiple regions. This market diversification has created new investment opportunities and allowed CleanMax to attract funding and partnerships, further fueling its innovation and growth in the renewable energy sector.
CleanMax's 'Energy Sale' model brings substantial societal and environmental benefits, aligning with UN Sustainable Development Goals (SDGs) and fostering positive change. By facilitating access to affordable and clean energy for over 350 corporate clients across diverse sectors such as Automotive, Education, Pharmaceuticals, FMCG, and Information Technology, CleanMax directly contributes to reducing carbon emissions and mitigating climate change. This immediate impact aids in achieving SDG 7 (Affordable and Clean Energy) and SDG 13 (Climate Action) by progressively transitioning these corporations away from traditional fossil fuel-based energy sources.
Society benefits from CleanMax's innovation through improved air quality and reduced environmental pollution, thereby positively impacting public health. As businesses transition to renewable energy sources under CleanMax's model, the reduction in harmful emissions contributes to cleaner air and healthier communities. Additionally, CleanMax's community development initiatives focusing on education, health & sanitation, and environmental conservation amplify the positive societal impact. These efforts align with SDG 3 (Good Health and Well-being), SDG 4 (Quality Education), and SDG 6 (Clean Water and Sanitation), addressing crucial societal needs and fostering inclusive growth.
Environmental benefits stem from the significant reduction in greenhouse gas emissions achieved through the displacement of traditional energy sources by renewable energy generated under CleanMax's projects. The large-scale deployment of solar and wind farms, coupled with rooftop solar installations, contributes to biodiversity preservation and ecosystem conservation, aligning with SDG 15 (Life on Land). This commitment to sustainable practices underscores CleanMax's contribution to a healthier planet for current and future generations.
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CleanMax is Asia's most trusted sustainability partner and one of the largest renewable power providers to corporates in the commercial and industrial segment. Since its inception in 2011, CleanMax has been a pioneer in providing renewable energy solutions for Corporations and Industrial consumers by setting up Wind, Solar, and Hybrid power projects. CleanMax has a highly skilled and dedicated team of professionals across India, UAE, and Thailand, serving multiple industries.
Corporations across the world are aiming at 100% renewable energy to achieve their sustainability goals as well as to reduce operating costs. CleanMax provides renewable energy solutions that help corporations and institutions lead the way toward a sustainable future.
At CleanMax, we provide our clients with end-to-end turnkey clean energy solutions, including land procurement and Open Access approvals. Our clients span across fields such as Automobile & Auto ancillaries, Textile, Education, Pharmaceuticals, FMCG, Information Technology, Chemicals and Petrochemicals, Packaging, Cement, Transport, and many more.
