Takshu Jagga
Saisha Mangeshker
Surajmal Surag
Rohini GS
Rohini Morey
Goa Institute of Management
Divya Singhal
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Olitia Foods, founded by Dr. Sarika Sawhney, is an innovative agricultural venture that has harnessed the power of nature to cultivate olive trees in the arid regions of Rajasthan, India. By doing so, they have successfully addressed economic challenges and water scarcity in the region. This business solution aligns with several UN Sustainable Development Goals, notably contributing to Goal 3 (good health and well-being), Goal 5 (gender equality), Goal 8 (decent work and economic growth), and Goal 13 (climate action). Olitia Foods bridges the gap between farmers and the market, creates employment opportunities for rural women, and fosters biodiversity while mitigating the adverse effects of climate change.
Olitia Foods embarked on a remarkable journey in 2008, inspired by the extraordinary longevity of olive trees observed during a delegate's visit to Israel. Recognizing the climatic similarities between Rajasthan and Israel, they initiated the project of introducing olive trees as a cash crop in Rajasthan, a region grappling with economic challenges and water scarcity. To address varying climatic conditions, they planted 1.25 lakh olive saplings across 11 different districts.
The innovative twist came when Olitia Foods explored the exceptional health benefits of olive leaves, which are rich in phenols with potent antioxidant properties. The discovery led to the creation of the world's first processed olive tea, a momentous achievement. Prime Minister Benjamin Netanyahu of Israel tasted and praised Olitia's olive tea during his visit to India, expressing interest in the technology behind this innovation. This recognition elevated the significance of Olitia Foods' initiatives, establishing them as a leader in innovative health products.
The leader, Dr. Sarika Sawhney, was inspired by the healing power of nature and a deep connection with the environment. She emphasizes the importance of in-depth research as the key to innovation. As she puts it, "In-depth research is the key to innovation, and a deep connection with nature can lead to exceptional outcomes." Dr. Sawhney's unwavering belief in these principles motivated her to initiate Olitia Foods' journey towards sustainable transformation.
In the short term, Olitia Foods successfully introduced olive cultivation, which has led to the greening of the arid Rajasthan landscape. The initiative has empowered rural women, with approximately 80% of the workforce comprising women, transforming their socio-economic well-being. On the environmental front, olive trees planted by Olitia Foods serve as carbon sinks, mitigating the adverse effects of climate change and fortifying soil structure. In the long term, this initiative has created global recognition, with Olitia Foods now exporting its products worldwide. It has opened new markets, created employment opportunities, and contributed to a greener environment. The association with approximately 11 villages is changing lives and spreading joy throughout the community.
Olitia Foods' innovative approach and collaborations with renowned companies have significantly expanded its market presence, broadening its market share and contributing to revenue growth. Dr. Sawhney notes that their reputation as a sustainability-driven industry leader has fostered strong stakeholder relationships and cultivated unwavering customer loyalty.
Olitia Foods' journey is a testament to the transformative potential of aligning business success with environmental and social well-being. Their story exemplifies how a pioneering venture can drive positive change while aligning with global goals. Olitia Foods is a shining example of 'Make in India' products, leading the way to a sustainable and prosperous future for all.
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Olitia Foods is a pioneering agricultural venture with a strong commitment to sustainability, spearheaded by Dr. Sarika Sawhney. The core of Olitia's business revolves around olive cultivation and the development of innovative olive-based products such as olive leaves and olive tea. Furthermore, Olitia is dedicated to promoting environmentally conscious farming practices and empowering rural women through employment opportunities. Their mission extends to cultivating greenery, fostering biodiversity, and contributing to the global effort for ecological balance. Olitia Foods is at the forefront of 'Make in India' products that pave the way for a prosperous, sustainable future.