Levent Celik
Dinmukhammed Arystan
mariama kaindeh johm
Muhammet Ali Yıldız
Ankara Yildirim Beyazit University
Semih Ceyhan
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Free education as an additional service
The innovation, here the service, reflects SDG Goal 4, Quality education.
The company offers free access to learning courses, like 10 finger-typing for seniors.
Seniors are also taught what safe Internet surfing means.
For a better World
The company's innovative approach involves offering a service rather than a product.
Customers are provided with complimentary access to comprehensive learning courses designed to teach 10-fingers typing and safe internet browsing.
This service has garnered significant popularity among elderly and senior citizens, and it also extends to family members of the customer.
The learning courses are conducted at the company's premises, aiming to provide an additional benefit for their customers. Importantly, the service is not just profit-driven but also it is motivated by the desire to protect seniors from falling victim to scams, which are unfortunately prevalent in this demographic.
It is essential to emphasize that everyone, especially older individuals who may struggle with technology, has the right to access education. Ultimately, the initiative seeks to mitigate scam incidents, which disproportionately impact seniors, through education and awareness.
Inspiration of the Founder "Nassim Beyay"
Following an unfortunate incident involving an elderly customer who fell victim to an online scam, an empathetic employee proposed a proactive solution to the managing director, Nassim Beyay.
The employee suggested that the company offer short learning courses to customers and their family members to help them recognize and avoid online scams.
This suggestion was well-received, and the company implemented the learning courses approximately one month later.
These courses have since proven to be a valuable addition to the company's services, providing crucial knowledge and support to its customers and their families.
Long term impact
In general, this approach was not intended to target monetary goals.
From the beginning, the intention was to offer customers or their family members an added value.
Through this measure that Connect IT-Service has taken.
A long-term effect can be noticed today.
Customers who receive the service have a better review than the customers last year.
Nowadays it is very important to offer customers added value.
The company or service does not aim at monetary goals, but was just a measure that emerged emotionally.
But now it turns out that this measure has been so well received that the company can rely on a loyal customer base.
Returning and satisfied customers are a long-term success that has resulted from this measure, free access to learning courses.
New opportunities
After the success has become noticeable and the success of this measure has also made itself felt in customer loyalty, the company's management team could take a measure to offer this service for a fee.
Demand is very high, and even older people who do not come into direct contact with the company as customers would certainly like to take part in the courses.
The reason for this could be that word of the achievement could have spread through word of mouth.
The company's capacities are simply not sufficient to satisfy so much demand.
Even after this high demand, the management team has decided to continue offering this service free of charge as an additional service in the future.
"We are looking for sponsors, volunteer lecturers and more learning materials to make this service also available for non-customers, rather to seniors.“ - Nassim Beyay
Benefits for the Environment
The biggest benefit for the environment is that such cases, such as elderly people who were easily tricked online, are now armed against it and such cases no longer occur as frequently as before.
Of course, this can only be related to the region in which this service takes place.
This means in the region of Worms, Germany.
Free access to training applies to every person on earth.
"It doesn't matter how old you are, learning has no age."
Older people who are already afraid to familiarize themselves with this new technology, get the motivation they need at Connect IT Service.
Work is underway to expand this service to reach people outside the region.
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Nassim Beyay, Founder of the Company
The Mission of the Company:
Connect IT service GmbH has set itself the task of making IT and office moves, server moves and data center support for our project partners as easy, resource-saving and stress-free as possible.
We use trained specialist staff and special equipment to guarantee you a smooth project process. After the project has been completed, we offer you cleaning of the locations from a single source. Our mission is to carry out a successful project through individually tailored solutions and together with our customers and we have recently started offering our customers free access to learning courses for 10 finger typing, which are mostly available for adults and seniors.