Innovation

Inspirall has given an impressive twist to a natural product that not many have been able to take advantage of. Microalgae are among the most nutritious organisms that can be found on our planet and form a large part of our extensive biodiversity. Inspirall has been able to take advantage of this natural product because due to its studies, discoveries and implementations we can know and publicize the benefits of the product. A tablespoon of SPIRU CRUNCHIES in equivalence provides 30 gr of meat, 155 ml of milk, 230 gr of spinach, 1 banana, 1.1 kg of carrot or 17.5 gr of tomatoes. Not to mention that 1kg of spirulina is the equivalent of 1 ton of fruits or vegetables.

One of the models that are implemented in Inspirall is Smart Microfarming. The model consists of assisting communities in the areas of Peru, as assistance is requested for the operation of existing microalgae farms and those that are planned to be implemented in the future. Training for the assistance of these micro-farms is completely free. With regard to products, Inspirall does not sell spirulina algae as we normally visualize an algae. Spirulina can be found in more than one presentation, it can go in powder, tapioca, ice cream, in tea or frappé, in organic bars and what the company works on today, is to introduce its product or spirulina in chocolate bars.

Inspiration

Among the main problems that Inspirall detected in Peru and on which its project is based, is to be able to help improve the development of people with food problems, since about 50% of the population is not healthy fed. Since approximately 2 out of 5 children suffer from anemia and 2 out of 5 children are overweight.

That is why it sought to generate a tool that could help both children and regional farmers to improve and expand the production of spirulina. Among its main ideals we can find that Inspirall has always cared about its people and its roots, that is why it seeks to be the voice of those who have no voice, seeks to generate value for its land and its culture. Positioning Peru has been present in its plans from the beginning, because what Inspirall seeks is to make the world see the value of its country and the hard work of its people.

Overall impact

As we have previously mentioned, the impact of the project is totally positive for children or people living in areas of extreme poverty where famine abounds and as a result of it, anemia. As well asyuda to children or people who are overweight.

Another great impact is that it will help people to get ahead, since the company hires both producers and totally regional labor, which helps both the economy of your country, its culture and promotion or positioning of it. If the project will leave Peru, it could be a great benefit since it could help communities in other countries that are in situations of famine or overweight (the main reasons why this project is carried out).

Business benefit

The business benefits that Inspirall turns out to be a profitable company and that it can cover more than one market niche with respect to the food sector. You can both enter supermarkets, health food stores, cafes, restaurants, etc. Another point to consider is that it has an added value, because its product (unlike others that are processed in industrial plants) seeks perfection in flavor and this is obtained through a process in which fresh spirulina goes through the dehydration process.

Another added value is their customer service, as the co-founders are always aware of the needs of customers and stakeholders.

Regarding quantitative data, today its sales reach 10,000 dollars per month, as well as a goal, the company seeks to generate 30,000 dollars per month.

Inspirall seeks to internationalize and therefore requires investors to achieve it, just as it requires investors to open more farms or producers on the outskirts of Peru, in this way it can reduce taxes and even eliminate them, with it 20% of the profits would go to farmers.

Social and environmental benefit

Inspirall benefits society and the environment by trying to encompass so many SDGs to generate a change in Poverty, sustainability, zero hunger, health and well-being, clean water and sanitation, decent work, responsible production and consumption, affordable energy, and gender inclusion that in the end loses the impact or the impact is reduced. Inspirall has supported several poor and indigenous communities in Peru, has generated jobs for local farmers, uses clean energy for the production of the product, supports to combat anemia in Asia, Africa and Peru by providing spirulina for the poorest localities or communities. Likewise, spirulina is rich in nutrients so it is equivalent to a balanced diet and is a food to deal with overweight. She was the winner of the Bio challenge in Peru of the year 2019, was a finalist in entrepreneurship and innovation contests and was also the winner of the American acceleration program Fledge. It also has large environmental alliances such as the Ministry of the Environment in Peru.

Interview

Francesco Persivale, Cofounder, CEO

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