Earth Friendly Products

Family Business that is Changing the World

Authors

Idrees Mohammad

Idrees Mohammad

Sariette Ekambi

Sariette Ekambi

brandon burk

brandon burk

Cj ROchester

Cj ROchester

School

Fairleigh Dickinson University at Florham

Fairleigh Dickinson University at Florham

Professor

Gerard Farias

Gerard Farias

Global Goals

3. Good Health and Well-Being 7. Affordable and Clean Energy 11. Sustainable Cities and Communities 13. Climate Action

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Summary

This company, Earth Friendly Products, focuses on making products from replenished resources. Their products range from window cleaners, soaps, shampoos, laundry detergent, cleaning wipes and many more. The company manufactures over 150 products and sells them in over 25,000 stores. The products are widely popular because it tackles the idea of "High quality, High price". The products are affordable and high in quality which brings the consumers back to buy some more.

Innovation

Earth Friendly Products is a for-profit company that makes products which are derived from replenishable resources. The company focuses on making cleaning products that are used in everyday residential and industrial areas. They are a socially responsible company that cares deeply about the earth and the environment. Earth Friendly Products is a family-owned company that believes in the idea that everyone should have access to affordable cleaning products. The company was founded by Kelly Van-Valhakin, who immigrated from Greece and studied chemistry to better understand cleaning products. Their products tackle the idea that “environmentally friendly” products must be expensive. The prices are low and affordable and the quality high. All the products are made in facilities that are powered by renewable energy which shows the company’s mission of sustainability

Family Business that is Changing the World

Inspiration

The company uses the “17 Sustainable Development Goals” as a guide to reach their goals. Goals such as Climate Action, Affordable and Clean Energy are the main goals that drive the company and its mission. In the interview with Nadereh Afsharmanesh, Vice President of Sustainability, she mentioned that the purpose for founding this company was strictly due to being environmentally conscious. Nadereh stated that in order to have a more sustainable environment, every person needs to contribute. By purchasing ECOS, a brand of Earth Friendly Products, every household can now be part of this change. Besides inspiring millions of households, the company also inspires its employees, who strongly believe in the company’s mission and are willing to contribute their ideas. The company offers several incentive programs to its employees and constantly enforces them to “think sustainability” every time they do something.

Overall impact

The company, Earth Friendly Products, focuses on several of the “17 Sustainable Development Goals” that are promoted by the United Nations. Some of the goals focused by the company are #3 Good Health and Well-being, #7 Affordable and Clean Energy, #11 Sustainable Cities and Communities and #13 Climate Action. Nadereh states that the impact “Earth Friendly Products” has on its employees and the general public is “simply phenomenal”. She mentioned that in the early days of the company, it was important for the leaders to change the mindset and behavioral pattern of their employees. They started by training their staff in limiting the use of products such as paper. It is important to understand that the company was founded in 1967 and since then it has come a long way. At this point, the company makes about 200 products which every day in 62 countries in over 25,000 stores.

Business benefit

The company’s desire to sell their products brings numerous benefits to their business. Nadereh started off in the company as a manager in 2006 and later went on to become the Vice President of Sustainability. She mentioned that the company lives by the three rules of sustainability, People, Planet and Profit. They believe that in order to make a change, one must start the change within themselves and the company is doing just that. The company targets their products for Residential and Industrial. They are in California, Washington, Illinois and New Jersey. Nadereh states that the company plans on growing their business even more by reaching out to a larger audience, helping small businesses and educating peopleeverydayso everyone stays on the same page.

Social and environmental benefit

We spoke with Nadereh in length about the impact the company has on the society and the environment. Nadereh spoke about the change we, as individuals, need to make when it comes to sustainability. She feels that small changes in our daily routines such as minimizing disposable container, cups, limiting the use of paper, turning off lights when not using and driving a energy efficient car will have a big change in the environment if everyone contributes. She strongly thinks that especially now is that time for everyone to reach out, get involved and spread the message/signs of climate change. She speaks about natural resources that are in grave danger and we need to act fast if we plan on saving it.

Interview

Nadereh Afsharmanesh, Vice President of Sustainability and Education

Business information

Earth Friendly Products

Earth Friendly Products

Morristown, NJ, US
Business Website: https://www.ecos.org
Year Founded: 1967
Number of Employees: 501 to 1000

Earth Friendly Products is a manufacturing, for-profit company, run by family members who strongly believe that everyone can contribute to a sustainable environment by buying products that are made from replenished resources. They manufacture products such as, Cleaning wipes, window cleaners, laundry detergent, soaps, shampoo and many more, that are used in residential and industrial areas.