Innovation

The innovation in this business stems from the desire to provide a trustworthy automotive service in a sector historically marked by distrust towards mechanical workshops. Founded by Miguel Ángel Bohalil and his partner, this workshop was established in Puebla under a franchise model, with the goal of offering specialized preventive and corrective maintenance focused on engines, suspension, and brakes, without delving into bodywork, painting, or electrical repairs. The innovation lies in their transparent and honest approach, where customers can trust that only the services and parts they truly need will be offered to them.

This seeks to counter the common practice among some workshops of taking advantage of clients' lack of knowledge by selling unnecessary services or low-quality parts. The workshop implements innovative solutions aligned with the United Nations Sustainable Development Goals (SDGs), particularly SDG 8: Decent Work and Economic Growth, and SDG 5: Gender Equality. By creating employment opportunities for young people without previous experience, they offer a unique opportunity for training in a professional and ethical work environment. Additionally, the business promotes the inclusion of women in a traditionally male-dominated sector, proving that women can perform technical roles effectively and fostering gender equality in the automotive industry.

This approach also contributes to a corporate culture where honesty and social responsibility are fundamental pillars. This innovation not only improves the quality of service within the industry but also creates a positive impact in the community by offering decent and responsible jobs, while promoting a fairer and more transparent business model aligned with sustainability and equity principles.

Inspiration

The inspiration behind Miguel Ángel Bohalil’s leadership comes from a deep desire to transform a sector with a negative reputation, such as the automotive repair industry. In the interview, Miguel Ángel mentions that the main driving force behind his venture was the opportunity to offer a trustworthy and honest service in a context where distrust toward mechanics is common. As he himself says: "People don’t know reliable and honest workshops, since it’s usually a topic that generates a lot of mistrust." This lack of trust in automotive workshops was precisely what inspired him to create a business that would break that perception.

Miguel Ángel was also motivated by the challenge of leading a project that not only involved financial risk but also the responsibility of managing employees and creating opportunities. In the interview, he shares: "This business represented a much bigger challenge because you need to lead a project where you have more employees and are responsible for paying them on time." This sense of responsibility and the desire to prove that a workshop can be honest and high-quality were key to inspiring his leadership.

Furthermore, the human aspect of the company was equally important to him. The inclusion of young people and women in the team reflects his vision of providing equal opportunities. As he says: "We seek to raise awareness that women can also run this type of business," highlighting his motivation to challenge gender norms and promote equity in a traditionally male-dominated sector.

Overall impact

The innovation implemented by Miguel Ángel Bohalil in his automotive workshop began with the creation of a business that deviates from the conventional practices of distrust that predominate in the industry. Since its opening in Puebla, using the franchise model, the value proposition was to offer an honest, transparent, and accessible service to customers. This approach focused on providing specialized preventive and corrective services in key areas such as the engine, suspension, and brakes, without delving into bodywork or electrical issues. The key to the innovation was ensuring that customers could trust that only necessary services would be performed, without selling them unnecessary repairs or spare parts. In the short term, the innovation had a positive impact on customer perception and loyalty. Customers, upon experiencing honest service, began to recommend the workshop to others, creating an effect of trust that resulted in sustained business growth. In the interview, Miguel Ángel mentioned that "We have realized that we have young people and we give opportunities to people who don't have as much experience, but they are people who want to do things well." This suggests that innovation not only impacted service quality but also the development of a young, motivated, and committed team.

In the long term, innovation contributed to the creation of a business culture based on social responsibility, gender equality, and decent work. The inclusion of women in the team and the employment offer to young people without prior experience generated a positive change in the work environment. Furthermore, the business model, by demonstrating that it is possible to be honest and transparent in the industry, has begun to influence other businesses in the sector, contributing to the transformation of the perception of automotive service in the region.

Business benefit

As the company grew, it opened up the possibility of exploring new markets and expansion opportunities, both within the Puebla region and in other nearby cities. The business model, supported by a successful franchise, provided a solid foundation for replicating the concept in other locations. This also generated greater well-being for employees, who benefited from a work environment that values ​​responsibility, constant learning, and the inclusion of women, a fact also mentioned during the interview: "We have two women working there, and they are equally capable."

Furthermore, innovation in the approach to service and the business in general opened up new investment opportunities. The consolidation of a reliable and professional workshop has sparked the interest of potential investors who see the model as a successful approach to transforming the automotive industry, moving it beyond traditional practices and toward a more ethical and transparent future. Thanks to the implementation of their innovative business model, Miguel Ángel Bohalil and his team were able to generate sustained revenue over time, based on customer trust and the quality of the services offered. The honest and transparent approach of the automotive workshop allowed customers not only to return but also to recommend the service to others, which increased retention and consolidated the company's reputation. This, in turn, contributed to the hiring of more employees, creating new job opportunities for young people with no prior experience. As he mentioned in the interview, "We have young people who want to do things well," which helped strengthen the organizational culture and the sense of belonging within the team.

Social and environmental benefit

The most significant innovation was implementing a service model based on trust and ethics. This involved not only training staff in technical skills but also in human treatment and professionalism. Miguel Ángel even mentions that many customers return solely because of the excellent service they receive, and that this has been the driving force behind the business's growth.

In addition, they have opted to open up opportunities for inexperienced young people and broken paradigms by hiring and training female mechanics, something uncommon in the industry.

Today, the workshop has consolidated its reputation and is on the path to expansion. Thanks to this commitment to ethical innovation, they have created jobs, built a community of loyal customers, and demonstrated that integrity can also be a competitive advantage. This business transformation has been both a business opportunity and a direct contribution to achieving the Sustainable Development Goals, especially SDG 8 (Decent Work and Economic Growth) and SDG 5 (Gender Equality). 

Interview

Miguel Ángel Bojalil, CEO

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