Nelson Huerta
IESDE School of Management
Gabriela Sánchez Bazán
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TAL Tierra is a business that tries to move out agricultural and farming surpluses from helpless women families, who have been helped before by PROAN Foundation to reach such development. TAL Tierra pays fair prices to backyard groves producers and obtains fair earnings, trying to create new markets for endemic products from Cuetzalan.
TAL Tierra has in its ADN the objective to promote the survival of endemic products by means of introducing the right knowledge with their suppliers (agricultural producers) and developing the right processes for transforming and packing their products.
TAL Tierra helps mainly on the Gender Equality goal (helping helpless mothers to create their own businesses), and also on the No Poverty, Zero Hunger, Economic Growth and Sustainable Communities goals.
The innovation of this company is the business model, standing on PROAN Foundation activities on teaching and training helpless women to achieve basic nutritional and living goals, they are able to promote an extra business activity for each one of the families that understand the possibilities of growing productivity in their backyard groves.
TAL Tierra was an obvious need in order to commercialize surplus products after a successful program on changing the aspirations of helpless women by means of help, teaching and training them to create their own sustainable businesses.
As Epifanía was mentioning, the most important inspiration they have in TAL Tierra is to observe the satisfaction of the women that learn how to “make it” by themselves and observe the healthy young guys in the community after a decade of good nutrition results.
The overall impact they can show is the 640 families census they have through the years, and the current 160 families census that are integrated in the program.
You can see evidence while observing their well-packed products, with very specific names, tastes and usages, along the region, promoting at the end their herbalist knowledge, their kitchen, their endemic nature, around the state and wider regions.
I think the families and TAL Tierra can be proud of developing endemic products under a representative brand for their society. This kind of work, developing the right knowledge for the people to keep their own regional products very sustainable and tradable, will be for sure an advantage to compete in different markets since it will be very difficult to pair them due to their regionality, quality and particularity of the goods.
They clarified the big impact they had recently when they developed the distribution in Puebla City market, letting them sell 300% more than the existing Cuetzalan market and requiring faster and more modern processes of transforming basic products into well-prepared and packed ones.
TAL Tierra gives the helped families ways to sell their products. Women Producers are able to maintain in a better way their families, and as a fourth step of the process, they can build their homes in a more endurable format.
The complete local society is able to protect their endemic nature and make business out of it.
Outer society can have a better understanding of their indigenous communities, their products, their kitchen and their nature, helping to pay them fair margins for their products.
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Epifanía Flores, Business Manager
Epifanía Flores, Business Manager
Epifanía Flores, Business Manager
TAL Tierra is the third step of a complete chain of help for helpless women and mothers in the area of Cuetzalan, Puebla, an indigenous region in the mountain range of the state. TAL Tierra has been created as a transforming and trading company for agricultural and farming products obtained after different training and help on needy families to solve nutritional and basic income problems.