Wasudewan Wasudewan
IPMI International Business School
Amelia Naim Indrajaya
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Royal Flour (https://www.instagram.com/royalflour/) is a F&B company who focus on providing healthy food. Based on the WHO, the number of people who have a health problem due to unhealthy food is increasing tremendously. The GMO and other dangerous things are consumed by millions people every day. So, Royal Flour is committed to providing healthy food without using the artificial coloring, artificial sweeteners, artificial flavour, and preservatives.
They have their outlets in Mal Alam Sutera and also sell by online. Some of their products are oat bread, organic chicken, and healthy cookies. This business has already profit in their 2nd year business journey. Its not easy in their first year to introduce their product and educate people to consume healthy food in such emerging country like Indonesia. Every year Royal Flour is having a program to create new entrepreneur or helping other company to learn and provide healthy food business.
On October this year, Royal Flour is working with Gerakan Seribu to educate women villagers in Pulau Kelapa Dua (part of Kepulauan Seribu, North Jakarta) to create and provide healthy food. After the training, now there are a lot of small restaurant providing healthy food in this island. Most of the tourist who are doing snorkeling and diving are coming to this island to have the lunch, and they realized the food is the best compared to other island. Now this women villagers really contributed revenue for the island and helping its government to build their Eco-Tourism campaign.
Previously, this island is only famous for Turtle Conservation. According to Melani, Co-Founder of Royal Flour , "We make sure every year we are giving back to society by transferring our knowledge to create new entrepreneurs who are focusing on providing healthy food. We want to create a healthy environment for our kids, our grandchild later. There are hundred thousand kids and peoples who are dying everyday because of cancer or other diseases due to unhealthy food. We put unhealthy food inside the kid's mouth, and can you imagine what kind of future are we preparing for them? We make them suffer. So, that's why Royal Flour is committed to change the world by doing this small thing and hope will give huge impact if all of us supports the movement. We are not only focus on profit but also give value to other people and the world. "Lets create a great environment for the humanity and start with healthy food inside our mouth".
A great word quoted from Melani who really has the passion to change the world with her husband, Berman by doing a lot of activities and joining some of the organic food organisation.
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