Ibnu Zandra
DEBI AYUTRI
Kazi Nazmus Sakib
Melani Helena Tamonob
IPMI International Business School
University Of South Wales
Amelia Naim Indrajaya
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Titipku’s platform enables customers to order groceries from local market vendors and receive their items via Jatipers, Titipku’s team of delivery partners. This model improves accessibility and fosters community involvement by providing jobs and stable incomes, especially for women and students. By embracing digital tools, Titipku empowers merchants who may have previously struggled to reach broader customer bases due to logistical or financial constraints.
Titipku developed a platform where buyers can order groceries from merchants in the local markets. The merchants receive the orders and prepare them for pickup, then personal shoppers handle the delivery to the buyers.
Titipku is an online grocery marketplace in Indonesia that aims to transform how people shop for daily needs. With most Indonesians prefer local markets for grocery shopping, Titipku recognizes the process's inconveniences and cash-based nature.
Titipku's pilot project program of Lapak Andalan and Merchant Depo was implemented in 10 priority markets in December 2023, then began its full operation in January 2024. Titipku’s efforts succeeded in increasing total customers and transaction indicators at these 10 markets. In terms of GMV (Gross Merchandise Volume), there was also an increase in these 10 priority markets.
With Lapak Andalan and Merchant Depo implementation, Titipku experienced an increase in GMV, transactions, and customers in February 2024 once the program was effectively running. Lapak Andalan and Merchant Depo stores, on average, contributed 65.5% of the total Titipku transactions each month. Meanwhile, Recommended Vendors and Merchant Depo contributed 41.2% of the new customers each month.
SDG 10, Reduced Inequalities: For Titipku, equal opportunities are hindered not only by regulations but also by stereotypes about certain groups. Titipku is working to elevate the status of market traders, giving them equal opportunities to access consumers from middle and upper economic classes.
SDG 4, Quality Education: Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all. This is realized by allowing several employees and Jatipers (Titipku’s delivery partners) to work while attending college.
SDG 5, Gender Equality: Titipku’s decision to hire more female Jatipers aims to provide career opportunities and financial independence. This role serves as a vital source of income for single mothers among the Jatiper team.
SDG 8, Decent Work and Economic Growth: In collaboration with partners, Titipku is working to provide funding access (KUR) to merchants to enhance financial inclusion.
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Fauzi Rahardian, Head of B2C Business
A business centered around providing easier access for vendors in a market to sell their goods by creating an app similar to UberEats or DoorDash for groceries.