Innovation

Makaseb offers an Integrated Growth System that goes beyond creating ads and designs. Instead, they build complete growth plans based on detailed data analysis. They study each store carefully, understand its products, and create marketing strategies that help it grow steadily. They also focus on producing useful educational content for the public. By translating global sources and gathering accurate information, Makaseb helps businesses explain their products clearly and answer common customer questions. This approach has helped many small stores grow faster by improving their presence on search engines and social media. Through collaborations with influencers in the Gulf and the Arab world, Makaseb creates attractive and valuable content that leaves a positive impact while supporting small businesses to reach wider audiences.

Another important innovation from Makaseb is their AI Chatbot Solutions. They created an AI-powered chatbot that helps e-commerce stores communicate with customers more easily and at a lower cost. This tool allows businesses to provide quick and smart responses without the need for large customer service teams, making the shopping experience better and more efficient.

To support education and improve Arabic marketing knowledge, Makaseb launched the Makaseb Academy. The Academy offers courses to teach young people about digital marketing. Their goal is to develop strong Arabic marketing content and to prepare students with the skills needed for the job market. Last summer, Makaseb trained more than 20 university students in their Egypt office, and they plan to increase this number in the future to help even more young talents.

Makaseb also provides Pro SEO Services for Charities. They help nonprofit organizations improve their visibility on search engines without charging any fees. This allows charities to reach a larger number of potential donors and spread their social missions more effectively. Their work in this area shows their commitment to using marketing tools for social good.

Recently, Makaseb participated in "Innovation Week" organized by “Monshaat” in Saudi Arabia. They shared their marketing solutions designed especially for the growth of startups and new businesses. Through these activities, Makaseb continues to show how marketing and innovation can create positive change in the business world.

Makaseb’s innovation directly supports several Sustainable Development Goals (SDGs). The Makaseb Academy aligns with SDG 4: Quality Education by providing Arabic-language digital marketing training to young people, helping them gain relevant skills for the job market. Their internship and training programs also contribute to SDG 8: Decent Work and Economic Growth, by preparing students and fresh graduates for real-world employment in the digital economy. The company’s use of AI tools and smart technologies to improve business performance supports SDG 9: Industry, Innovation, and Infrastructure, as it promotes digital transformation among small businesses. Lastly, their free SEO services for nonprofits and collaborations with influencers reflect SDG 17: Partnerships for the Goals, as they work alongside social organizations to amplify impact through shared knowledge and digital resources.

Inspiration

Kareem Ashraf, Head of SEO at Makaseb, shared that their motivation was to create marketing that does more than just sell products. They wanted their work to educate people, support businesses, and leave a positive impact on society. Their goal was to make marketing meaningful, something that empowers people, not just promotes brands.

During their journey, the team at Makaseb noticed a big gap in Arabic marketing content. Many businesses, especially small stores and nonprofit organizations, were struggling because there were not enough Arabic resources to help them grow online. This inspired Makaseb to find new ways to make marketing more accessible and meaningful for businesses and communities.

Makaseb’s participation in "Innovation Week" organized by Monshaat (the Saudi SME Authority) gave them even more motivation. By meeting entrepreneurs and small business owners, they saw how important it is to create simple, affordable, and smart marketing solutions. This experience strengthened their mission to support the growth of businesses across the region.

Overall impact

Makaseb has made a strong impact by helping small and medium-sized e-commerce businesses grow their revenues steadily. In some cases, their clients saw their sales increase by up to 13 times after working with Makaseb’s team. By providing full marketing support, including ads, content, and AI solutions, they helped these businesses reach more customers and grow faster.

Makaseb also supported nonprofit organizations, such as charities that care for orphans. Through their free SEO services, they helped these charities improve their online presence, leading to a 73% increase in website visibility within just three months. This allowed the organizations to reach more donors and raise more support for their causes.

In addition, Makaseb has focused on preparing the next generation for the future. They trained more than 20 university students in digital marketing during their summer internship program. These students gained real-world experience and skills that will help them find better job opportunities after graduation.

Business benefit

Makaseb has expanded its client base by offering a complete marketing solution, not just traditional advertising. Their integrated approach — combining ads, content, SEO, AI tools, and business growth plans — attracted many e-commerce stores looking for long-term success, not just short-term results.

By focusing on impact-driven growth, Makaseb built a strong reputation in the market. Businesses trust them because they show real results and care about the success of their clients, not just making quick profits.

Social and environmental benefit

Makaseb has helped boost access to quality digital education for Arabic-speaking youth by creating the Makaseb Academy. Through this platform, more young people can now learn important digital marketing skills in their own language, supporting SDG 4: Quality Education.

The company also created employment and training opportunities for university students and fresh graduates. By offering internships and real-world experience, Makaseb helped young people build skills that will support their future careers, in line with SDG 8: Decent Work and Economic Growth.

In addition, Makaseb promotes sustainable marketing practices. By using AI tools and digital strategies, they reduce the need for traditional advertising methods that often waste paper and resources. Their approach supports smarter and more eco-friendly marketing solutions.

Finally, Makaseb has supported nonprofits by offering free SEO services. This has allowed many organizations to spread their social causes more efficiently and reach more people without spending large amounts of money. Their efforts contribute directly to SDG 17: Partnerships for the Goals.

Interview

Kareem Ashraf, Head of SEO