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Sofyan Institute - Educational Program for Employees

Empowering Communities Through Education

86F3 A957

Author

Muhammad Rusdy Sanny

Muhammad Rusdy Sanny

School

IPMI International Business School

IPMI International Business School

Professor

Amelia Naim Indrajaya

Amelia Naim Indrajaya

Global Goals

4. Quality Education 11. Sustainable Cities and Communities

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Summary

Sofyan Corp, mainly focus on business hotel under Sofyan Hotel brand. At the beginning, Sofyan Hotel did its business as conventional hotel. But since 1992, Sofyan Hotel decided to operate in new concept as Syariah hotel. Syariah means, in doing its business, Sofyan Hotel standardize its services according to Islamic value called halal.

Since then, there was no more bar in the hotel. The hotel also has halal certification by Indonesian Ulama Council for its food, drink and restaurants.

The hotel also provide enough water for cleaning purpose at the toilet, easier way to take wudhu before pray. The hotel also provide big mushola and equip each room with praying direction (kiblat), Al Quran and Sajadah. Through this effort, Sofyan Hotel won award as World’s Best Family Friendly Hotel in The World Halal Travel Awards 2015 in Emirates Palace, Abu Dhabi, Uni Emirat Arab (UEA).

To increase the quality of hotel hospitality, Sofyan Corp established Sofyan Institute to provide training to its employees.

Sofyan Institute help to increase their communities' wealth by Empowering them through Educational Program. It encourage Sofyan Corp's employees to join the educational program held by Sofyan Institute.

Innovation

Through Sofyan Institute, Sofyan Corp had done some innovations :

  • ensure the quality of Sofyan Corp's employees on education, especially on hospitality regarding to its hotel business
  • share their experience in halal hotel hospitality
  • empowering its employees to have greater education

Empowering Communities Through Education

Inspiration

The idea behind development of the Sofyan Institute was that the management wants to empower its community and its employees' family members.

Overall impact

Through Sofyan Institute, Sofyan Corp could increase its employees' knowledge in hotel hospitality and encourage its employees' family member to gain such education.

Business benefit

Sofyan Corp had increased and maintained its quality in hospitality by increasing its employees' knowledge through Sofyan Institute. The company could keep its quality and ensure to deliver good services to its customers.

Social and environmental benefit

Sofyan Institute get its revenue from its regular training. Then Sofyan Institute use it to provide scholarship its employees or to help its employees by providing syariah loan to them.

Through its housekeeping education, Sofyan Hotel give benefits to society as follows :

  • empower its employees and their family by joining education program
  • increase awareness of its customers about Islamic value which is environmentally friendly

Interview

Harish Adrian Riyanto, Vice Director of Sofyan Corp, Director of Amicale Travel

Photo of interviewee

Sofyan Institute - Educational Program for Employees

Jakarta, ID
Year Founded: 2012
Number of Employees: 2 to 10
Sofyan Institute is a foundation under Sofyan Corp group company. Sofyan corp mainly focus on hotel business. But Sofyan Institute focus on educational and training. This foundation provides education for external and internal of the company. Every person outside the company could take education on this institute. Sofyan Corp also provides education for their internal employees. Encouraged by its vision to empowering their employees (communities), it gives scholarship to their employees and encouraged them to gain high education.