Jejaring Craft

ECO PRINT FOR RESPONSIBLE FASHION AND CRAFTS

Product Various Purse

Author

Ayu lestari

Ayu lestari

School

IPMI International Business School

IPMI International Business School

Professor

Amelia Naim Indrajaya

Amelia Naim Indrajaya

Global Goals

1. No Poverty 5. Gender Equality 9. Industry, Innovation and Infrastructure 11. Sustainable Cities and Communities 12. Responsible Consumption and Production

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Summary

Responsible consumption and production through eco print, Jejaring Craft is continuously innovating by using a variety of plants, techniques & designs and producing minimum waste.


Innovation

Eco-printing is a technique where plants, leaves, and flowers leave their shapes, color, and marks on fabric. Each product is unique and one-of-a-kind. The print and color that comes from the natural elements are safe for our planet. This eco-printing technique can be one of the ways for the crafted and fashion industry to support a sustainable environment. Jejaring Craft produces uniquely designed fashion and crafts based on eco-print techniques.

Jejaring Craft is also based on their activities with a collaboration mindset. In its operation to produce various products, they will empower other local sources hence the eco-print based can transform into various kinds of products such as crafted products, home decor, and fashion. If you want to go fast, go alone but if you want to go far, go together. Jejaring Craft believes eco print for sustainability can go strong with collaboration from many parties. The collaboration will promote the technique and improve its application to various products.

Being responsible for the resources Jejaring Craft also grows the plants in their surroundings. They give away seeds to the workshop participants. In production they also use natural dye, use natural fabric, Jejaring Craft tries to maximize the usage of environmentally friendly materials. The waste and leaves from production turn into compost, and patchworks turn into crafted products.

Eco-print technique drives creativity, with the availability of many kinds of plants. Jejaring Craft continuously tries to use a variety of plants and leave as each will generate a unique pattern.

ECO PRINT FOR RESPONSIBLE FASHION AND CRAFTS

Inspiration

Jejaring Craft founded in 2018, originally started as a for-profit group within a craft community. One of the activities is to provide education to people where the skill later can be used to increase their income. Jejaring Craft was founded by 5 women from different craft specialties. During their journey, Jejaring Craft continuously improve their skill and knowledge with various crafts knowledge which finally led them to eco-pounding and eco print techniques. In 2020, they enriched their techniques of making eco print and also committed that being eco-friendly and sustainable should be an end-to-end process.

Indonesia is very rich in these natural elements and free resources. Some of the plants that only grow in Indonesia will add to the uniqueness of the products. Eco print can be one of the unique products originating from Indonesia in addition to the famous batik product. The people also have valuable resources, if more people are involved in eco-friendly production more products will be generated.


Overall impact

1. Clean water & sanitation, eco-friendly crafted and fashion, using natural and ecofriendly sources to become an eco-friendly product, and it is safe for the environment.

2. Education and community improvement. Jejaring Craft provides workshops to educate the participant with craft skills and eco-print techniques, and to promote safe production. Provide a hang tag in the product hence buyer can be informed with product sourcing and maintenance.

3. Decent work & economic growth, Jejaring Craft participate in the exhibition and fashion show that employs staff and model in a fairly manner and complies with the regulation.

5. Responsible consumption and production, Jejaring Craft try to use variety of plants, design that minimize the waste and even use the waste as fashion or crafted product.


Business benefit

Because the business established eco-friendly processing and made an impact not only to the owner but also to environment and society, these good things have happened:

It was featured in TV shows:

Sabtu Me Time Trans7, January 23 2021: It is a weekend feature show on one of Indonesia’s national TV channels, Trans7

Morning Call Selamat Pagi MyTV, March 20 2020: It is a show on one of Indonesia’s TV channel, MyTV

Ecoprint Fashion Week 2022, The Plaza Semanggi, April 6-10 2022, Participate in Indonesia 1st Eco Print Fashion Week.


Social and environmental benefit

Jejaring Craft constantly promotes and improves Eco-Print techniques. Eco-print can open many opportunities to society considering the abundant resources available in Indonesia. Being fashionable and environmentally safe is possible, together we can increase the awareness of the people on the product that they use and wear.

Interviews

Yudhinia Venkateswari, Member & Founder

Erwina, Chairman & Founder

Edita Rianti Anastasia, Member & Founder

Diah Anggreni, Member & Founder

Photo of interviewee

Business information

Jejaring Craft

Jejaring Craft

Bekasi, ID
Year Founded: 2018
Number of Employees: 2 to 10

The following story tells an offer from small entrepreneurship that can address a significant environmental problem with an innovative value-added based on ethics and environmental commitment instead of focusing only on profit margin and price. Jejaring Craft is focusing on eco print techniques that are in accordance with the world trends of back to nature. All of the products are made from eco-friendly materials using eco-friendly techniques and wrapped with eco-friendly packaging. Jejaring Craft has based its business on responsible resourcing and responsible producing