Innovation

Wakao Foods, founded by Sairaj Dhond, has revolutionized the culinary landscape with its innovative approach to sustainable and plant-based nutrition, mainly centered around the versatile jackfruit. Recognizing the growing demand for vegan and vegetarian options, Sairaj set out to address this market gap and contribute to the achievement of UN SDGs. The business introduced jackfruit as a remarkable substitute for meat, providing a plant-powered alternative that caters to millions of individuals adopting vegetarian and vegan lifestyles.

This innovation significantly contributes to SDG 2 (Zero Hunger) and SDG 12 (Responsible Consumption and Production). Wakao Foods offers a solution that aligns with responsible consumption by providing long-lasting, preservative-free, and ready-to-cook jackfruit-based products. The extended shelf life of 12 months ensures less food waste, addressing the challenge of sustainability in food production and consumption. This innovative solution provides a wholesome alternative for conscious consumers. It supports the global initiative to achieve zero hunger by promoting plant-based diets and reducing the environmental impact associated with traditional meat production.

Wakao Foods' commitment to sustainability extends beyond its product offerings to positively influence the culinary landscape. By integrating jackfruit as a sustainable and versatile ingredient, the business is committed to creating a better world through responsible consumption practices and contributing to the global agenda for a more sustainable and nourished future.

Inspiration

In an insightful interview, Sairaj Dhond, Founder and CEO of Wakao Foods, shared the inspiration behind his journey into sustainable entrepreneurship. Reflecting on his diverse professional background, Sairaj said, "My journey started as a cricketer, but I quickly realized it wasn't my true calling. Subsequently, I pursued a career in criminal law, but that, too, left me unsatisfied. During my brief stint in the family hotel business, I recognized a deeper passion for innovative and sustainable entrepreneurship."

The pivotal moment in Sairaj's journey occurred when he observed the rising number of vegans and vegetarians globally. He remarked, "Witnessing the increasing demand for plant-based options, I felt a compelling need to contribute. I wanted to create something meaningful for the millions adopting vegan and vegetarian lifestyles." This observation led to the founding of Wakao Foods, with jackfruit as the central innovation.

Sairaj's commitment to sustainability and addressing global challenges was evident when he spoke about Wakao Foods' mission: "We aim to bring ethically sourced, sustainably grown food to our customers' dinner tables. Our values include supporting indigenous agri-practices, fair prices for farmers, and prioritizing top-quality natural produce." This commitment aligns with his vision for creating brands that positively impact consumers and the planet.

Sairaj Dhond's journey into sustainable entrepreneurship is a testament to his resilience, adaptability, and unwavering commitment to creating a better, more sustainable world through innovative and ethical business practices.

Overall impact

Wakao Foods' innovative use of jackfruit as a sustainable and versatile alternative in the plant-based food industry has had both short-term and long-term effects, reshaping the culinary landscape and contributing to sustainability goals. The market response has been notable in the short term, with an increasing number of consumers embracing Wakao's jackfruit-based products. Restaurants and hotels incorporating these offerings have seen a positive shift in customer preferences, evidencing a growing demand for plant-based options.

The business's commitment to sustainability and responsible consumption reflects the long-term effects. By introducing jackfruit as a mock meat substitute, Wakao Foods aligns with global sustainability goals, specifically SDG 12 (Responsible Consumption and Production). This impact is evident in Wakao's dedication to reducing food waste – a significant environmental concern. The extended shelf life of their products for up to 12 months, achieved without added preservatives, suggests a substantial reduction in food wastage along the supply chain.

Furthermore, Wakao Foods' embrace of plant-based alternatives contributes to a gradual shift toward sustainable diets, aligning with SDG 2 (Zero Hunger) by promoting healthier and environmentally conscious food choices. As consumers increasingly prioritize sustainable options, the evidence lies in the broader societal trend towards adopting plant-based lifestyles, supported by Wakao Foods' dedication to quality, ethical sourcing, and a planet-friendly culinary experience. The long-term effects of this innovative approach extend beyond individual choices, influencing a collective shift towards a more sustainable and nourished future.

Business benefit

Because Wakao Foods introduced jackfruit as a sustainable and versatile alternative, the innovation has brought about multifaceted benefits to the business. The infusion of jackfruit into the product line has driven increased revenue, with the company raising an impressive 75 lakhs in capital through strategic initiatives like participating in Shark Tank. This injection of funds has been instrumental in supporting the business's expansion, facilitating market reach, and driving innovation in product development.

The introduction of this sustainable innovation has not only boosted financial metrics but has also positively impacted the workforce. The company's commitment to sustainability and ethical practices has contributed to robust team growth, creating a team of almost 50 individuals. This employment expansion fosters economic development and enhances the company's ability to fulfill its mission.

Moreover, the innovation has paved the way for the business to enter international markets by exporting its jackfruit-based products. This strategic move has opened new avenues for revenue generation, expanded market reach, and positioned Wakao Foods as a key player in the global sustainable food industry. The company's ability to attract investments and its successful international expansion showcases how embracing sustainable practices can catalyze comprehensive business growth, financial success, and positive global impact.

Social and environmental benefit

Wakao Foods' innovative use of jackfruit as a sustainable and versatile alternative extends beyond business success, significantly benefiting society and the environment. The business addresses the global demand for sustainable and cruelty-free food choices by introducing a plant-based option that mimics meat. This aligns with societal shifts towards plant-based diets, improving public health by providing nutritious alternatives while reducing reliance on resource-intensive and environmentally harmful traditional meat production.

The innovation has a profound environmental impact. Wakao Foods' commitment to a 12-month shelf life without added preservatives significantly reduces food waste, a critical environmental concern. The extended shelf life ensures that the products remain consumable for an extended period, decreasing the likelihood of spoilage and waste along the supply chain. Additionally, incorporating jackfruit into the culinary landscape promotes the cultivation of this versatile and low-impact crop, aligning with sustainable agricultural practices.

The international expansion of Wakao Foods by exporting its jackfruit-based products further amplifies the positive environmental impact. By introducing sustainable and plant-based alternatives to global markets, the business contributes to a broader reduction in the carbon footprint associated with conventional meat production and transportation. Wakao Foods' innovation reflects a commitment to providing healthier dietary choices and serves as a catalyst for positive societal and environmental change on a global scale.

Interview

Sairaj Dhond, CEO