Rizki Imam Ardhi
IPMI International Business School
Amelia Naim Indrajaya
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Facing the reality of the development of such a world, and a form of concern for education, the PT. Sarihusada Generasi Mahardhika & Yogyakarta City Government initiated an idea for the development of "Taman Pintar" or "Smart Park".
Called "Taman Pintar", because in this area there will be the students, from pre-school to high school who can freely deepen the understanding of learning materials that have been received at school and at the same time enjoy the park.
With the "Taman Pintar" Development Targets is introducing science to students from an early age, the students' creativity continue to be honed. So that the Indonesian nation is not only the target of the exploitation of technology market, but also trying to create their own technology.
Taman Pintar Yogyakarta, was firstly built in 2004 wants to increase the intention of kids and the young generation in science through imaginations, trials, and games in order to improve the human resources quality.
The background & objectives having this Taman Pintar is to provide a means of learning science for students who support the formal educational curriculum. To motivate children and young people to begin loving the science. Assisting teachers in developing teaching in the field of science. Giving an alternative science tour for society.
It have 5 different interactive zones :
Playground . A zone to welcome and play and also a public place for the visitors. Here, there are several places for children to play such as Talking Pipe, Whispering Parabola, Tree House, Dancing Water, Water Corridor, Pulley System, Moving Bridge, Sand Palace, etc.
Heritage Building This area is intended to engage and educate the kids in pre-school.
Oval Building: These areas consists of the zone of environmental introduction and science exhibition, history, science and technology.
Square Building: The building consists of three floors. The first floor is exhibition room, audio visual room, food court, and souvenir counter. The second floor is elementary education material and implementing science, and library. The third floor is science laboratory, video animation and TV, and courses class.
Planetarium
There are 5 social initiatives to be answered by this program :
1. Stimulation of all aspects of development
2. Stimulation of Children Intelligence
3. Age-appropriate Stimulation
4. Stimulation of Information & Culture Technology
5. Comfortable, Clean, & Pleasant Environment
Sustainability projects and corporate social responsibility are the core DNA of Sarihusada business said Arif Mujahidin, Corporate Communication Director of Danone Indonesia. Therefore it is critical to create an activity that beyond business. From the company perspective, it's really critical to find a silver lining activity that can engage our stakeholders like government, society and NGO's. And from his perspective, it's critical to create an activity that can stay true your business competencies.
"Sarihusada is an expert in moms & children Nutrition, so therefore it's critical for us to stay true to our mission : improving nutrition status & living quality of mom and children. Aside from that, Indonesia still have double burden issues, which we still have both high stunting & obesity issue across the country." shared by Arif. "From company perspective, it also helps you to create sustainable activity that needed by the society while also to introduce what Sarihusada do especially for Yogyakarta people, so they can be proud & have ownership as well even though it is not indirectly relate to sales." continued by him.
"In a company, doing a sustainability activity can be analogized as a tree, sales and marketing is the leaf & fruits which have a yearly seasonality, sometimes it goes up, sometimes it goes down. But reputation is like the roots, which it can not be easily torn, while once it's torn it will destroy the whole tree. So it's critical to all company to their own relevant sustainability activity as part of their DNA."
The function of Taman Pintar is clear that it provides a youthful atmosphere for children as a process of playing and learning. This smart park can also be a very representative choice for family holidays as it is suitable for all ages.
The Park Smart Tourism has several functions:
1. Recreational Functions
This function is owned by Smart Park because it is used for recreation, both for children, adolescents, adults, even for all kinds of age. This place has many amusing rides such as Taman Menari used by children as water playground.
2. Educational Function
The educative function is very big portions also here because in accordance with the purpose of the development of Taman Pintar which provides recreational but educative rides that can help develop and increase the repertoire of visitor's knowledge. The educational function that stands out here is indeed in the field of natural science, naum there is knowledge about space, astronomy, history, even the education of the characters applied here.
As for some social, cultural, and economic impacts of Taman Pintar attractions are:
1. Provide playground as well as learning that is representative for the child.
2. Make the choice of a useful family attraction.
3. Provide a choice of learning places that are interesting for educators, because here the children will be treated to a variety of games that add to the repertoire of knowledge.
4. Smart Park can also be used as a potential tourist destination for tourists, especially students.
5. Adding livelihood options to the surrounding population by becoming traders, parking officers, and janitors.
6. Increase the income of Yogyakarta city from tourism visits both foreign tourists and domestic tourists.
7. Smart park can also be used as a vehicle for learning character education that is now much touted.
Since Yogyakarta is the hometown of Sarihusada, there are strong correlations between what Sarihusada do in Yogyakarta and the image of Sarihusada. So Taman Pintar projects helps a lot Sarihusada to build positive reputation, especially in front their key stakeholder : Yogyakarta community & government.
By focusing to Mom & Children segment, Taman Pintar can attract 1.5 million visitor per year and by having it, it become a good target segment to be activated by giving product sample, getting consumer feedback, and any other branding activity especially for toddlers.
And by having the same target segment activation, the positive image built will be consistent with Sarihusada core competency. Which also help in building the expertise of Moms & Children nutrition.
Taman Pintar project can bring benefit for both society and environment by providing access of :
1. Stimulation of all aspects of development
When playing, all aspects of child development can be stimulated. Healthy spaces, nutritional literacy rides, and dancing water parks have a focus on stimulating aspects of physical and motor development
2. Stimulation of Children Multiple Intelligence
Each vehicle has a primary focus on stimulating a certain intelligence.
3. Age-appropriate Stimulation
The facility is specially designed according to the ability and development of early childhood, both from the type of play equipment, the size of the toy and equipment, to the appearance that attracts the child to play it.4. Stimulation of Information & Culture Technology
Along with the development of the era, Taman Pintar tried to help parents to provide stimulation related to information technology and culture of Indonesia.
5. Comfortable, Clean, & Pleasant Environment
PAUDs are built in special areas and separated from more mature children's areas and unauthorized adult access is restricted.
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Arif Mujahidin, Communications Director Danone Indonesia
PT Sarihusada Generation Mahardhika (Sarihusada) is a company that produces various nutritional products for mothers and children with a focus on taste, affordability and international standards. The company was founded by the government of Indonesia and The United Nations (UN) to address the problem of nutritional deficiencies that occurred in children at that time.