Innovation

OMG! Creative Consulting is small business enterprise based in Jakarta. Interviewee, Yoris Sebastian, is a founder and creative thinker of OMG! Creative Consulting. He states,” Innovation is not only about improving old ideas or method but making it relevant to our client.”

“Creative Junkies” and “National Creative Figure” are Yoris cognomen after successfully won several awards such as British Council's International Young Creative Entrepreneur 2006, Asian Pacific Entrepreneur Award Winner (Most Promising Entrepreneurs), Young Marketers Award Winner from IMA and Markplus, and Future CEO to Watch from SWA magazine. To win is a usual thing for Yoris Sebastian. But to make another person win is something remarkable for him. Along with OMG! Creative Consulting, his concern for the young generation to remain creative, innovative and encouraging them the spirit of sociopreneurship is obvious. It is shown through several activities either by OMG! Creative Consulting itself or partnership with other parties, such as publishing several books (101 Creative Notes, Generasi Langgas, Biang Inovasi, etc); setting up platforms for Indonesia creative community through website: www.bianginovasi.com; as well as performing sociopreneurship innovative competitions through platform: www.thenextdev.id/#judges (criteria for digital) and www.secangkirsemangat.id (criteria for non-digital or traditional). OMG! Creative Consulting also collaborated with Metro TV, one of Indonesia private television, to publish the work of innovation of young people in Indonesia which is aired regularly in one segment of the television show, Big Circle.

This company has made a great effort to contribute for the implementation of the Sustainable Development Goals.

Inspiration

between the years 2030-2040, Indonesia will get demographic dividend, which the number of human resource that productive (15-64 years old) will be bigger that unproductive age. This is period when Indonesia has a population of productive age with an abundance, which is about 2/3 of the total population. However, the demographic dividend is a double-edged sword and while a lower dependency ratio in future presents an opportunity, right policies are needed to earn the dividend.

The latest data from Global Entrepreneurship Monitor (GEM) shows that Indonesia has only about 3.01 percent of entrepreneurs from the total population of 250 million people. The data also shows that Indonesia's share is lagging behind the three Southeast Asian nations of Singapore, Malaysia and Thailand. Nevertheless, according to GEM, the desire of Indonesian people to become entrepreneurs occupy the second position.

Indonesia government must prepare the qualified young generation before entering 2030. With the situation of young people who are ready to face this demography certainly have a positive impact for Indonesia, especially at the pace of economic development. Yoris awares of these opportunities and challenges. He realized that it is necessary to observe the young generation, he called “Generasi Langgas”, who will be the next leader of Indonesia. Yoris states,” If Generasi Langgas is not well managed and unproductive, then instead of being a demographic dividend, they can be a demographic disaster for Indonesia. In the next three years, we can see the extent to which the productivity of this unique generation.”

Overall impact

OMG! Creative Consulting focuses on several things such as creativity, innovation and sociopreneurship within their business. How to make young generation become creative that can make a variety of innovations and encourage them to become sociopreneurship are their lofty goals in order to create the superior generation for the nation's development now and in the future.

Yoris believes Indonesia has a lot of creative people who are able to innovate, so it would be nice if there is provided a platform for mutual passion and inspiration to emerge more innovation. Throughout all of OMG! Creative Consulting activities, he influences and expands the sociopreneurship movement throughout Indonesia which is expected to contribute to the transition to a sustainable economy and sustainable development in Indonesia. Good economic, health, and education conditions will certainly produce a better quality of next generation. And at that time Indonesia will have a high-quality human resources that can manage the living purposefully and make life meaningful.

Business benefit

Today, business leaders are already realizing the importance of how creative practices and processes can improve product and service development and design thinking in shaping business strategy. Especially in the increasingly competitive world, many businesses success depend increasingly on the ability to innovate. The aim of OMG Creative Consulting is to help its clients to gain better result in doing their business by creating meaningful new ideas.

“Brands trying so hard to be awesome while their customer also trying hard to be awesome. In the future all the brands will try so hard to make their customer awesome,” Yoris said. This is what makes the brand believes in OMG! Creative Consulting to spend money to make their customer awesome. The surviving company would have to constantly innovate to address the growing market dynamics. Here, OMG! Creative Consulting offers customized solutions for their client, they help people and companies to develop their business. This is how OMG! Creative Consulting works to earn money (not philanthropy) but by the way of making young people and business become so creative that can make various innovations.

Social and environmental benefit

There are many success stories behind the achievement of all the activities that have been carried out by the OMG! Creative Consulting and partner activities which give social and environmental benefit. For example the success story of Irvan Hermawan who started his success winning innovation competition from the seminar participants, by finding innovation of StaPack or Stacking Packaging products. StaPack is green product since it’s made from made from standard paper special food (food grade) and can be recycled. That way, StaPack doesnt have to use plastic so which also contributes to preserve the environment or green living. And still many stories of other young generation who eventually became young entrepreneurs such as Afit who managed to create jobs for the people of Indonesia with his Holycow Steak restaurant.

In term of perspective of build a creative and innovative generation that fosters the sociopreneurship for the younger generation, will ensure the well-being of the economy and improving standard of living by raising incomes/providing jobs. Thereby through OMG Creative Consulting noble ideals can contribute to social and environmental benefit.

Interviews

Yoris Sebastian, Founder of OMG! Creative Consulting

Yoris Sebastian, Founder of OMG! Creative Consulting