salman berbudi
IPMI International Business School
Amelia Naim Indrajaya
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Initially, Becik Resik was formed out of the need for raw materials for the creation of products originating from the remnants of the community. Resik Becik aims to increase public awareness and provide education on the importance of preserving nature and the business is expected to be a solution for waste management in the city of Semarang. In addition to the above objectives, it is expected that the public can process their chunk wastes into compost, biogas, biopore, and plastic ores that are needed by plastic companies.
This program started with a Krobokan resident who has the creativity to make woven creations from waste and needs raw materials for his goods. She also thinks about the formation of garbage banks, such as in Jogja and Jakarta, to collect raw materials for his creations and is expected to increase community members’ income and maintain environmental cleanliness. Finally, MBI (Indonesian empowered community) is trying to motivate and facilitate this program.
The program starts with the creation of garbage, which continues to the garbage bank. At the current time, the surrounding communities who take part in the garbage bank program from the initial launch on 15 January 2012 have reached 160 people (as of March 31, 2012). Every Saturday afternoon there is a training on garbage creation for local residents who want to learn about it. At present, the marketing of creations is still via word of mouth and is deposited in stores, especially in the production times store (display of garbage creations). For every sale of these creations, 10% of the sale price is used for the empowerment program of the surrounding community. There are currently two children who were provided with scholarships from the sale of creative goods.
Mrs. Ika Yudha was inspired by seeing the amount of unused items in the community that can be reused and, therefore, generate profits for the community.
Mrs. Yudha shared, “We can help our city by reducing existing rubbish and we can empower people by giving them jobs with economic empowerment."
The goal of the Resik Becik program is to raise awareness in the community, especially among housewives, of the importance of utilizing existing garbage to reduce potential problems resulting from wastes, and also to provide additional income for community members by creating quality products that can be resold.
Resik Becik buys leftovers from the community and then makes quality products for resale to sales agents.
In its implementation, Resik Becik cooperated with and collaborated with other community programs, such as with associations of housewives (PKK), with government programs, and with student programs in the villages. They create many variations of products, including bags, wallets, woven items, and key chains in various shapes and models.
The business model of the Resik Becik program can be seen from the environmental and economic sides. The community will be educated in protecting the environment by utilizing their goods that are no longer in use and business opportunities will be provided to the community by creating quality products from the reusable wastes.
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Resik Becik aims to provide education to the public about the importance of good waste management. The benefits are obtained from the health and economic empowerment of the community, by creating quality products made from used goods obtained from the collection of self-help in the community.
