Innovation

Founded in 2015 by Mr. Antoine Moussali and his high school friend, Sineo Packaging delivers an innovative solution to the growing issue of plastic pollution in the food and beverage industry. Based in Dubai, the company manufactures disposable packaging made from 95% paper and just 5% plastic lining, offering a greener alternative that is suitable for hot and cold food.

What makes Sineo’s solution unique is the combination of sustainable design, local manufacturing, and product customization. Their packaging includes shapes and styles not widely available in the region, such as square bowls, allowing brands to differentiate themselves while reducing environmental impact. The fact that the production takes place in the UAE helps minimize transportation emissions and ensures a quick supply to local clients.

This innovation is not only a response to consumer demand but also to policy changes banning single-use plastics. By offering an accessible and practical solution, Sineo enables businesses to align with environmental regulations and reduce their carbon footprint, making progress toward SDG 12 and SDG 13.

Inspiration

Mr. Moussali shared how the innovation emerged from his personal experience working in the FMCG sector. “I realized there was a lot of waste in that industry, because, you know, when a product expires, you have to take it back and throw it away.” This started to weigh on him. “It started kind of bothering me on a personal level. I was like, I can't be working in an industry that's so wasteful.” Wanting to pursue meaningful change, he completed an MBA in China and partnered with a high school friend. After identifying a major gap in sustainable packaging in the Middle East, they shifted focus. “We decided to focus on just eco-friendly packaging.” In 2019, they moved operations to the UAE and established a factory in Dubai. This innovation is deeply rooted in purpose. “I wanted to be part of something more meaningful,” Mr. Moussali emphasized, turning personal values into an impactful business.

Overall impact

Sineo Packaging’s innovation quickly gained traction due to its alignment with environmental goals and shifting market demands. In the short term, the company saw rapid adoption from restaurants, catering businesses, and delivery platforms. “When restaurants... are looking for an alternative to plastic, they immediately come to us,” said Moussali, highlighting their rising demand.

On a broader scale, government policies banning plastic in the UAE and beyond have helped fuel Sineo’s growth. Their products now reach customers in Africa and Europe, with planned expansion into Latin America. “In countries like Kenya, Rwanda, South Africa... their only alternative is something recyclable, made out of fiber or paper,” Mr. Moussali noted.

Over time, Sineo has established itself as a regional leader in sustainable packaging. Their ongoing expansion and reputation as a reliable, green supplier show the long-term impact of their innovation, both commercially and environmentally.

Business benefit

Sineo Packaging has achieved strong financial growth by offering innovative, sustainable alternatives to traditional plastic packaging. Mr. Moussali mentioned in the interview that they mostly serve F&B businesses, which means that most of their revenue actually comes from supplying paper-based bowls and containers to restaurants, catering services, and international partners. The main factor that contributed to their financial success is their decision to manufacture locally in the UAE, this reduces logistics costs and makes sure of rapid product availability, which is a crucial factor in the fast-paced F&B industry. Sineo Packaging, a leading brand in sustainable packaging, has built a loyal customer base through innovative products like square paper bowls and print-customizable packaging. With strategic partnerships with platforms like Deliveroo and Expo 2020, the company plans to double factory capacity and introduce 100% compostable materials.

Social and environmental benefit

Sineo packaging plays a very important role in promoting both social and environmental sustainability in the UAE and beyond by replacing plastic packaging with recyclable paper-based alternatives. The company contributes to reducing CO₂ emissions, landfill waste, and ocean pollution. The local manufacturing approach not only reduces carbon footprints tied to overseas shipping but also supports the UAE’s goal of becoming a carbon-neutral nation. Environmentally, their innovation closely aligns with several UN SDGs, some of which include Responsible Consumption and Production (SDG 12) and Climate Action (SDG 13). Socially, Sineo Packaging has improved the lives of its employees and clients by fostering sustainable practices and providing job opportunities in the UAE’s growing green economy.Sineo Packaging educates businesses on sustainable packaging benefits and creates customizable designs for eco-conscious restaurants. They promote responsible consumption behaviors and are experimenting with packaging that decomposes within 60 days, supporting environmental health and meeting consumer demand for environmentally conscious packaging.

Interview

Antoine Moussali, CEO and Co-Founder of Sineo Packaging