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SELCO has created a holistic system that integrates financial models, entrepreneurship and sustainability to serve the underserved and the unserved population.
In working with the poor, Harish Hande, co-founder of SELCO, explained: “You must respect the non-expendable needs of the people. Money out of existing income leaves the poor poorer.” Hande emphasized that a product or service must empower the poor to create assets, increase their quality of life, and improve their livelihood. “Affordable does not mean low cost, it means a combination of technology and appropriate financing,” and products that are of good quality and reliable.
A typical solar system costs $200; the challenge is to secure credit for a bank loan for someone who has no credit, no experience with banking, and no bank account. At first, banks asked for a 100% guarantee of a loan and SELCO guaranteed the loans. Once the individuals paid off their loans within the contractual time frame, the banks gradually lowered the guarantee to 20% and now loans are given for 1% guarantee. The rural poor can now obtain loans with installment payments from Grameena banks, cooperative societies, commercial banks and micro-finance institutions.
SELCO employees first talk with rural villagers to understand their needs. Hande noted that it is important to have an equal partnership through respect of each person's knowledge and experience and find solutions together. Besides the initial solar panel, solar products include: indoor and outdoor solar lighting systems including street lights, a solar water heater, and a solar inverter to power items such as a computer, a television and a sewing machine.
Harish Hande grew up in a middle class family and his father worked for a state authority. Hande did well on his exams and was accepted at one of the better schools in India which are highly subsidized and therefore less expensive with no fees. Part of the subsidization of education is derived from a tax on salt and sugar that everyone pays, including the poor. After college, Hande received a scholarship to pursue a doctorate at the University of Massachusetts, Lowell. In comparison, a student from poor circumstances had to study by a kerosene lamp and often was not able to complete schooling because of the lack of money. Hande felt deeply that he, like others, had the advantage of being “closer to the finish line” to enter one of the best schools. He wondered: “How do you make a level playing field?” The answer for Hande is providing reliable electricity for the unserved and underserved. His inspiration to create a social enterprise was influenced by two major experiences: working with the rural poor in India, Africa, Sri Lanka and South America, and working with SEWA, a Gandhian based organization that empowers women.
In working with the rural poor, Hande learned the importance of partnering with people and pulling everyone's strengths together to develop solutions to meet their needs. This approach is a guiding principle of SELCO. At SEWA, he was part of a cooperative model that empowered women through the use of sewing machines that increased their productivity. SEWA’s bank has been profitable for 22 years. Ela Bhat shared an important piece of advice with Hande: “Cut a part of a hole in a wall – to see the sun light.”
As a social enterprise, SELCO is meeting its mission of supplying solar energy products and services to the rural poor. Profits are invested back in the business. Many of its 400 employees are former clients who see the value of solar energy and the opportunities it brings. The rural poor can now create assets through increased productivity and new businesses that aid them in paying off their loans for solar panels. With secure ways to finance loans for the rural poor and establish their credit, clients can purchase other products, such as, a solar powered sewing machine to increase their productivity. “I am bankable now,” said a villager. Already, the next generation wants the advantages they had with solar energy while growing up; like the young woman who would not marry her future husband until he installed solar panels in her new home.
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Harish Hande, PhD, CEO, SELCO Foundation