Innovation

La vinculación de Whirpool con la comunidad va en cuatro fuertes corrientes:

PRIDE NETWORK

Que pretenden tener un ambiente laboral de aceptación y apoyo; el cual atraiga, desarrolle, y retenga una fuerza de trabajo diversa, talentosa. Creando un ambiente de trabajo inclusivo, que promueva la igualdad.

MUJERES WHIRLPOOL

Impulsa y enriquecer la vida de las mujeres que laboran en Whirlpool México y la comunidad; fomentando el desarrollo personal y profesional de la mujer, mediante programas que promuevan su bienestar, contribuyendo al negocio, la familia y la comunidad.

YOUNG PROFESSIONALS NETWORK

Reafirma el compromiso de los profesionistas con Whirlpool México, contribuyendo en su desarrollo integral siendo agentes de cambio en su entorno, mediante la integración y el desarrollo de la comunidad.

GREEN NETWORK

Promueve la responsabilidad social ambiental, en oficina, hogar y todo lugar. Creando conciencia y compromiso en los empleados de Whirlpool para tomar mejores decisiones en sus lugares de trabajo, sus hogares y la comunidad

Estos cuatro equipos, se unen en uno solo para fomentar iniciativas como HABITAD PARA LA HUMANIDAD, en la cuál transforman su tiempo libre fuera de la empresa para ser mano de obra en la remodelación y adecuación de hogares para que las personas de escasos recursos tengan una forma de vivir digna.

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Whirlpool LAR North promotes business ethics in order to create internal programs that are in accordance with company values.

These programs have created 4 important internal networks which are: PRIDE, who's mission is clearly focused on #10 of the UN Sustainable Development Goals (Inequality reduction), Women Network whose mission is focused mainly on #5 UN SDG (Gender equality), Young Professional Network which is focused on integrity and #8 UN SDG (Decent work and economic growth) and Green Network which is mainly focused on #13 (Climate action).

Even though these networks work in different fronts to attack some of the UN SDG´s priorities during the year, they also collaborate not only among themselves but also with other external associations to promote alliances to achieve objectives like reducing poverty and improve wellness (#1 and #3 UN SDG´s). In this particular case, we refer to Habitat for Humanity which they have been collaborating with for several years through volunteering by employees promoted by the 4 internal networks.

These four teams come together into one to promote and support Habitat for Humanity in the transformation of their free time outside the company to be a workforce in remodeling, building and adaptation of homes so that people have a dignified way of life. Since they work in different work-streams throughout the year they are able to promote and inspire more people to join them in order to support this particular cause together.

Inspiration

El objetivo inicial de Whirpool como empresa es que en cada hogar se pueda demostrar el amor de una familia a través de la realización de las actividades que pueden facilitar sus electrodomésticos, como la preparación de una cena; sin embargo, al visualizar que no todas las personas cuentan simplemente con un techo digno, decidieron enfocar ese amor familiar en otro objetivo.

Whirlpool Corporation, mantiene una alianza con Habitat para la Humanidad en los Estados Unidos desde hace casi 20 años; en 2011 que Whirlpool México decidió incorporarse a esta alianza para participar en la reconstrucción de viviendas en los Municipios de Monterrey y Santa Catarina, ubicación elegida por Habitat para la Humanidad.

Ninguna iniciativa organizacional puede ser exitosa si no cuenta con el capital humano para efectuar el plan, y es que los cuatro grandes grupos de Whirpool ofrecen su tiempo de descanso para convertirlo en Mano de Obra en la contrucción. Si bien muchas de estas personas tienen un título universitario y generar ingresos a la empresa desde un escritorio o planta de producción, les mueve más el dar su tiempo para ver otra familia que puede ser feliz en su hogar, en el que puede demostrarle a su seres más queridos cuánto los quiere, gracias al apoyo de Whirpool. Adicional a las adecuaciones de los hogares, Whirpool le otorga a cada nuevo hogar un refrigerador y donando un refrigerador.

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The inspiration of this initiative comes from the very heart of the organization, the vision. “Be the best kitchen and laundry company, in constant pursuit of improving life at home”. Improving life at home does not only come from making, designing or producing products to facilitate life at home, they keep looking and inspiring employees to grow their social contribution through other ways. The collaboration with Habitat for Humanity fits into this part of their vision “improving life at home” like a ring on a finger, since through their social networks they keep their vision alive throught the entire company.

Whirpool's initial goal as a company is that in each home the love of a family can be demonstrated through the realization of activities that their appliances can facilitate, such as preparing a dinner. However, seeing that not all people have a decent roof over their heads, they decided to focus that family love on another goal.

No organizational initiative can be successful if it does not have the human capital to carry out the plan.The four large groups of Whirpool offer their rest time to turn it into construction work. While many of these people have a university degree and generate income for the company from a desk or production plant, they are moved by giving their time to see another family that can be happy in their home, where they can show their loved ones how much you love them, thanks to Whirpool's support.

Overall impact

Habitat México desde 1939 tranforma vidas haciendo accesible la vivienda de las personas que menos recursos tienen. Desde hace 16 años se realiza la sociedad en América Latina entre Whirlpool y Habitat para la Humanidad, formando parte de los 78 países que trabajan para dar una mejor vivienda a quienes más lo necesitan.

En la república mexicana se ha implementado la iniciativa en 24 estados, beneficiando a 61,000 familias con 305,545 personas.

El objetivo final de esta iniciativa es que haya un mundo donde todos tengan un lugar adecuado para vivir, combatiendo así la pobreza y la injusticia social.

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Contribution to social responsibility actions has crossed borders. Whirlpool Corporation in general, has supported 1,000+ organizations globally, 268,000 hours of Whirlpool employees as volunteers, 1.6M individuals benefited around the globe (https://www.whirlpoolcorp.com/social-responsibility/).

Regarding Habitat for Humanity in collaboration with Whirlpool has supported Habitat programs in 45 countries and engaging thousand of employees to create more awareness of social responsibility.

Habitat Mexico since 1939 transforms lives making accessible housing for people with limited resources. For 16 years, the collaboration has been carried out in Latin America between Whirlpool and Habitat for Humanity, forming part of the 78 countries that work to provide a better home for those who need it most.

In Mexico the initiative has been implemented in 24 states, benefiting 61,000 families with 305,545 people.

The ultimate goal of this initiative is that there is a world where everyone has a suitable place to live, thus fighting poverty and social injustice.

Business benefit

Esta iniciativa beneficia a Whirlpool, pues mediante la diversidad y las perspectivas que visualizan en la implementación de cada proyecto, permiten la generación de ideas para crear productos que se integran a cada concepto que sea de beneficio en los hogar de sus clientes.

Adicional, se invita al resto de la comunidad Whirlpool y a sus familias en ser participes de estas oportunidades de apoyo a la comunidad, fomentando así los lazos de integración, eliminando diferencias y celebrando el valor que éstos hacen en sus vidas, negocio y comunidad.

Los enlaces que se arman mediante el trabajo de la iniciativa, impulsan mejores relaciones laborales, sobre todo entre diferentes áreas de la compañía.

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The diversity and perspectives that volunteers visualize in the implementation of each Habitat project enable the generation of ideas to create products that are integrated into each concept adding benefits in the homes of its customers.

The major benefit comes from the the people that receive their new homes. They become brand ambassadors of the company. Consequently they are promoting the company name with their relatives and friends that multiplies ten, hundreds or probably thousands of times.

In addition, the rest of the Whirlpool community and their families are invited to participate in these opportunities to support the community, thus fostering integration, eliminating differences and celebrating the value they brin to their lives, businesses and communities.

The ties that are created through the work of the initiative, promote better labor relations, especially between different areas of the company.

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Social and environmental benefit

Esta innovación beneficia a la sociedad al proporcionar, mediante la renovación de los hogares, una vida digna y decorosa. Las viviendas deben de contar con

-Seguridad jurídica de la tenencia

-Disponibilidad de servicios, instalaciones e infraestructura

-Habitabilidad

-Accesibilidad

-Ubicación

-Adecuación cultural

Al tener los puntos anteriores, podemos decir que también se beneficia al ambiente ya que al tener buenas instalaciones y disponibilidad de servicios, se fomenta el cuidado del agua, se elimina residuos tóxicos por ya no utilizar anafres y la accesibilidad permite la extensión correcta de programas sociales que impulsen a educación de las personas de la comunidad y el cuidado del ambiente

Además, el beneficio social para los colaboradores de Whirlpool logra que aumente su lealtad, compromiso y sentido de pertenencia a la empresa.

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This innovation benefits society by providing, through the renovation of homes, a dignified and decent life. The houses must have : Legal security of tenure, Availability of services, Facilities and infrastructure , Habitability, Accessibility , Location and Cultural adaptation.

By having the above, we can say that it also benefits (in a minor scale) the environment since having good facilities and service availability, water care is encouraged, toxic waste is eliminated by no longer using "anafres" and accessibility allows the extension of programs of social activities that promote education for people in the community and care for the environment .

In addition, the social benefit for Whirlpool employees helps increase their loyalty, commitment and sense of belonging to the company.

Interview

Vanessa Garcia, Sr Analyst Organization and Communication

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