Innovation

Ghifari gave a full understanding of how coffee processing works at the start the way of full washed processing work help the farmers to create the standard operating procedure. He also gave each farmer a coffee pulper and a coffee tub for processing for separation between the cherry and the coffee skin as the cherry will be processed for green beans and the coffee skin will be a further process as fertilizer while Ghifari helping them also with the fair trade that the farmers always missed. All in all, it is about agricultural education, also education that aligns with UN SDGs 1. No Poverty. It is also about SDG no 9. Innovation and infrastructure, and SDG no 12. Responsible Consumption and Production. Also, the creation of fertilizer by taking advantage of the coffee waste is also supporting UN SDG 13 Climate action.

Inspiration

Ghifari's dad Tri Heri bought a coffee farm in 2016 and the son started helping in 2018 by then Ghifari felt there is something missing on how the process should be run. Then he studied and learned how the processing of coffee beans should be. He went to several roasteries to get a better understanding of what type of coffee they wanted to develop, what taste they wanted, and how to run the business properly, at the end he developed several methods to overcome the trouble that had to happen through out the years and help what’s been missing which is good quality and a fair trade system.

Overall impact

What Ghifari has done overall is helping the improvement of the farms also the farmer themselves. Ghifari said it used to be that the farmers did not have any stable income. Now due to the improvement of the processing and the fair trade that Ghifari offer the farmer the channel to sell their coffee and the farmers are able to get stable income every month. Farmers are also taught a basic understanding of cost and benefit

Business benefit

The direct trade used by Ghifari helped the situation around the farm and the quality of the coffee getting better, the process evolving, the income also increasing, since then at the beginning they can only have 12 Ton of coffee cherry and 500 kg of green beans, since then in two years they keep on growing and now manage to keep on growing on developing full washed Green Bean Coffee and anaerobic and natural process coffee and also help to stabilize the income of the farmers, and made them more exciting in regards of creating and learning of the new method.

Social and environmental benefit

Socially the farmers benefitted from the appearance of direct trading as they get to learned creating a new way to approach a greater dream in approaching the coffee farm business. They understand what they get if they create based on the standard that they learned from Ghifari, as for him as he does the direct trading he managed to educate more people on the basis there is a way to introduce the farmers coffee so the consumers can tell the stories to other people about the coffee that is harvested by Ghifari and The Farmers.

The environmental benefit of this business is the farmers know how to treat their production what to do with the waste itself despite still learning the correct way how to update their processing as from the consumers' side, that’s a growing awareness of the coffee creation.

In the future Ghifari hopes that he can create a platform for all the farmers in his area to create a place so consumers could come and listen to each story on how this coffee can be produced to the extend of creating a certain flavor.

Interview

Ghifari Rizky, Leader