Innovation

Internal combustion engine is a machine that still powers most vehicles. Although today there are alternatives such as using electrical motors, hydrogen fuel cells, internal combustion is still much more common. Such engine have proven their reliability for longer than a century. Unlike zero emission electric cars, they still produces carbon dioxide and carbon monoxide emission from their exhaust, and they contributes to air pollution that damages the atmosphere as greenhouse gasses.

Today, cars and motorbikes are getting more efficient. With technology such as electrically controlled fuel injections, common-rail system in diesel engine, and petrol - electric hybrid motors we are getting more power with less fossil fuel burned. Cars and motorbikes with petrol engine are relatively cheaper than the alternatives in countries such as Indonesia. It becomes the favorite vehicle in personal transportation. With the increase in economy, and the increase in buying power of the people, more are seeking to have a more comfortable way of commuting everyday. Resulting in the increase in number of motor vehicles in the roads.

With all that potential, Eco Racing is aimed to increase the potential to make petrol and diesel engine more efficient and produce less environmentally harmful emissions. Eco Racing has been proven to reduce fuel consumption for about thirty to fifty percent on common petrol engines, and to reduce carbon monoxide and carbon dioxide emissions that is harmful to the environment. Because Eco Racing is made from purely organic materials, the price for the product is relatively cheap and affordable compared to it's competitors and the form of the product is a tablet instead of a liquid solution so it does not evaporate quickly and lasts longer in storage.

Inspiration

Fossil Fuel is a non renewable natural energy that is highly consumed and relied upon by the majority. The increase in the economic condition of the people resulted in them seeking for a more convenient transportation method which is a fossil fueled cars and motorcycles because they are relatively affordable and commercially available than their newly developed alternative counterpart such as electric cars and hydrogen fuel cells.

Nowadays those kinds of vehicles are everywhere and their reliability, convenience and affordability makes people reluctant to switch to alternative methods of powering a car. Eco Racing aims to reduce the environmental damage caused by the emission, while also give the owners a better reliability and performance of their vehicles.

Overall impact

Eco Racing is an innovative organic product and has been widely used in commercial and in automotive racing and development stage as an additive to fossil fuel in engines that can increase the vehicle's performance, reliability and also reduces fuel consumption and pollutants significantly.

Business benefit

The innovation in Eco Racing is an organic product that is cheaper to produce and to sell compared with their more expensive competitors. They also have more overall advantage that they can increase the octane number of fuel, cleansing the engine from carbon deposits, increase the vehicle performance and reducing the pollution.

Social and environmental benefit

By reducing the fuel consumption of conventional vehicles and reducing the emission of harmful gasses. Eco racing can reduce the use of fossil fuel and help reduce air pollution that is harmful to the environment. By increasing the reliability and removing carbon deposits in an engine will result in a longer lasting cars and postponing the need of heavy maintenance required in vehicles.

Interview

Muhammad Daffa Fahlevi, Marketing