Innovation

• This lantern providing light from salt/sea water (cheap and clean energy)
• This lantern can be used on the land and water (waterproof)
• This lantern does not produce pollution and waste (not using battery or kerosene)
• Light from the lantern is brighter than petromak, so it's more effective for fishing
• This lantern is more handy, easy and safe to use than petromak
• To accelerate the deployment of his product, they are partnering with the government and NGOs

Inspiration

• This company has a vision to become Indonesia's top renewable energy company, that produce smart energy and provide a decent standard of living for everyone on the planet in an environmentally sustainable way
• This company focuses on environmentally friendly products, based on renewable energy to protect the earth for better life
• Their products are renewable energy based products (solar energy, wind and water energy)
• This company tries to support Indonesian farmers and fishermen with their products
• This company commits to create high quality products with affordable prices
• This company considered that saving energy can be a life style for now and future

Overall impact

• Age-Petromat from PT Genius International makes environmentally friendly lantern (using salt/sea water energy) and saving cost. It is simple to use, just pour the salt/sea water than the light will flash. The fishermen can use it in the boat or in the water to attract fish.
• Currently fishermen light the lantern using kerosene or battery. This can produce pollution and waste. By using Age-Petromat fishermen can support the protection of the environment. Age-Petromat are safe for the environment.
• Age-Petromat uses salt/sea water energy to power the lantern. It is more efficient than using kerosene or battery.

Business benefit

• PT Genius International had social benefit from promoting products using renewable energy
• The customer's level of confidence is high because the product are high quality, user friendly, and environmentally friendly
• From the partnership with the government and NGO, PT Genius International have wider channel to sell their product
• By producing environmentally friendly product, the brand positioning is high

Social and environmental benefit

• Age-Petromat can help reducing the oil fuel usage, because the lantern only needs salt/sea water
• Using this product can reduce the pollution from kerosene and waste from battery
• Age-Petromat adding the high quality product choice for customers who looking for environmentally friendly product
• The fishermen can improve their productivity, because the light from the lantern are brighter than other product and can be used in the water to attract fish

Interview

Rudi Wahyudi, Mr.