melih demir
Ahmet Gorkem Karatepe
İzzet Emre OKAN
Alperen Kanaç
Ankara Yildirim Beyazit University
Semih Ceyhan
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As everyone knows, customer expectations are changing in the technology sector, and what happened in the transformation of cell phones into smartphones is being repeated in the automobile world. While the automotive industry aims to reduce its carbon footprint to 0, the automobile is turning into a smart device, a new living space. As our CEO Mr. Gürcan said, our automobile, which has taken its place in the industry as “Europe's first non-classical born electric SUV manufacturer” as of 2022 when it started production.
As an electric vehicle manufacturer, Togg is committed to contributing to the UN Sustainable Development Goals (SDGs). By focusing on SDG 13, “Climate Action”, Togg is helping to reduce greenhouse gas emissions and contribute to a cleaner future. It also promotes sustainability in its production processes and is committed to using recycled materials and saving energy and water. More than just a car manufacturer, Togg has the ambition to be a company that offers innovative solutions for a better world. By promoting electric mobility and pioneering sustainable manufacturing practices, Togg hopes to contribute to a greener and more livable future for Turkey.
Togg's vision is to make Turkey a leading actor in the global automotive industry while contributing to sustainable development worldwide. The all-electric vehicles developed by the company are produced with a zero emission target and directly contribute to "Climate Action" SDG 13 and “Sustainable Cities and Communities” (SDG 11) goals thanks to their environmentally friendly features. Togg not only produces environmentally friendly vehicles, but also offers innovative solutions in areas such as energy efficiency and the use of renewable energy sources. The company's strategic goals include developing vehicles that can be integrated into smart city infrastructures and equipped with autonomous driving technologies and digital services.
Togg's sustainability-oriented approach provides long-term benefits to society and the environment. While improving urban air quality with its electric vehicles, it plays an important role in combating climate change by reducing its carbon footprint. In addition, energy efficiency projects and recycling processes implemented at Togg's production facilities minimize environmental impact. By making significant contributions to the local economy and employment, the company increases Turkey's technological and industrial capacity. Togg's innovative vision represents an important step towards a cleaner and more livable world, while reinforcing Turkey's independence in the automotive industry. In this context, Togg's projects contribute to a better future by combining sustainable development and technological progress.
It is clearly seen that SUVs are the fastest growing segment in the world and in Turkey and will be the fastest growing segment Turkey in the next 5 years. In addition to this, Turkey has had almost no local alternative, which inspired the leader of TOGG and the idea of CSUV.
The motivation for TOGG can be summarized as follows: to transform the automobile into a new living space after home and work, with the mega trends in technology, social areas and the decisions of regulatory bodies. As our CEO Mr. Gürcan Gürcan said, “Everyone in the world is at the beginning of the electric and connected car race. Agile, creative, collaborative and user-oriented organizations will succeed in this race.” With this discourse, our goal is to increase our brand value as Turkey's Automobile worldwide.
The short-term target was to sell 20,000 Toggs in 2023. When we add up the number of vehicles sold to the DMO (State Supply Office) and customers, this target is 20,000, showing us that the target has been achieved. With the Togg brand, C-Coupe, B-SUV and C-MPV production will be realized until 2030 in addition to the existing C-SUV & Fastback models. In addition, it is planned to produce 175 thousand vehicles per year in these five models and to produce 1 million vehicles by 2030.
Long Term Targets:
Leadership in Electric Mobility: Togg aims to make Turkey a leading country in the production and market of electric vehicles. The company plans to launch 5 different electric vehicle models by 2030 and to have 50% of the electric vehicle market share in Turkey.
Global Expansion: Togg aims to become a global automotive brand operating in key markets such as Europe and North America. The company plans to start sales in Europe by 2025 and enter North America by 2030.
Technological Excellence: Togg aims to be a leader in the latest automotive technologies such as autonomous driving, connected cars and artificial intelligence. The company invests significantly in R&D activities and plans to develop its own autonomous driving system.
Sustainability : Togg aims to embrace sustainability in all its production and operations. The company plans to use recycled materials, save energy and water, and achieve zero waste.
Social Contribution: Togg aims to contribute to society in Turkey by promoting education, innovation and entrepreneurship. The company offers scholarship and internship programs for young people and supports entrepreneurs.
Financial Benefits, Togg expects to increase its revenues by expanding into new markets and increasing its market share in existing markets with its innovative electric vehicles and other products and services. Togg hopes to reduce costs by using innovative technologies in its production processes and creating a more efficient supply chain. Togg's innovations also open up new investment opportunities. The company is seeking investors for its R&D and production activities.
Operational Benefits, Togg hopes to make production and logistics processes more efficient using autonomous driving and connected vehicle technologies. Togg hopes to increase customer satisfaction by offering innovative and easy-to-use products and services. By utilizing innovative technologies, Togg hopes to gain a competitive advantage over its competitors.
Employee Engagement, Togg plans to hire new employees for R&D and production activities. This will contribute to the regional economy and create jobs in Turkey. By working in an innovative and exciting environment, Togg hopes to increase employee retention. This is important for the long-term success of the company. Togg hopes to improve employee well-being by offering competitive salaries and benefits to its employees and promoting work-life balance.
Social and Environmental Benefits, Togg hopes to reduce its environmental impact by producing electric vehicles and using sustainable practices in its production processes. Togg hopes to promote economic development in Turkey by creating a new industry and contributing to the regional economy. By promoting technological development in Turkey and investing in research and development, Togg hopes to transform the country into a global technology hub.
Togg's production of electric vehicles brings significant benefits to society and the environment in many ways. One of the biggest advantages of electric vehicles is that they create much less environmental pollution than vehicles powered by fossil fuels. Togg's zero-emission electric cars offer a healthier environment by reducing air pollution in cities. Reduced carbon emissions also plays an important role in the fight against climate change. In this context, Togg's vehicles contribute to the UN Sustainable Development Goals (SDGs) targets of “Clean Energy” (SDG 7), “Climate Action” (SDG 13) and “Sustainable Cities and Communities” (SDG 11).
From a societal perspective, Togg's innovation creates new job opportunities in technology and engineering in Turkey. The production and development of electric vehicles increases the demand for highly skilled labor and offers new career paths for young engineers and technicians. In addition, Togg's R&D activities support knowledge and technology transfer by collaborating with local universities and research centers, thus increasing Turkey's capacity in science and technology.
The proliferation of Togg's electric vehicles also offers significant advantages in terms of energy security. Electric vehicles can be charged with domestic and renewable energy sources, reducing dependence on fossil fuels. This strengthens Turkey's economic independence by reducing energy imports and lowers energy costs. In addition, Togg's investments in electric vehicle charging infrastructure encourage the use of renewable energy in society at large and contribute to the creation of a sustainable energy ecosystem.
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Veysel Yılmaz, Staff in charge
TOGG (Turkey's Automobile Initiative Group) was established in 2018 to produce Turkey's first domestic electric car. TOGG is considered an important step in the Turkish industry and technology sector. The aim of this initiative is to create a completely domestic and national automobile brand and increase Turkey's competitiveness in the automotive sector.