Innovation

As Buza Ice Cream grows across Israel, Adam and Alaa needed to implement systems to keep their growing workforce engaged with the company, retain employees, and manage the employees at all levels. We created an employee handbook and review process to meet these personnel goals.

Adam and Alaa have a core value of maintaining a diverse workforce, but in order to do so, processes and practices needed to be put in place to help facilitate.

They also wanted to stress the importance of the overall mission statement, so our team created a visual in multiple languages that can be proudly hung in their shops stating: "Bringing people together through a love of ice cream."

Inspiration

We took an appreciative inquiry approach to learning about the business from Adam. A lot of things are going great at Buza! However, he was concerned about how he could keep his employees engaged with the company for the long term and communicate feedback to his shop managers, factory personnel, and shop employees.

We had an opportunity to use the concepts from our Quantum Leadership class to take a positive approach to his employee feedback, professional development, and employee engagement.

Overall impact

The overall impact of this project will be to ease staff turnover, boost individuals' feelings of connection to the company, and provide a common on-boarding and review process for all employees. This should enable Adam and Alaa to be appropriately visible to all employees while also focusing on the strategic vision for the company.

This change in process will also free the founders up to concentrate on continuing to build the business and create a greater positive impact for Israel and Tel Aviv.

Business benefit

Aside from the ice cream itself, Buza's core deliverable to customers is great service in an accepting environment. Without a solid workforce and without a workforce that is understanding and accepting of their corporate culture, they cannot honor this promise. By providing resources for Adam and Alaa to use with their employees at all levels, the boost in employee engagement should result in less frequent turnover and therefore a workforce able to live up to Buza's mission.

Social and environmental benefit

Buza Ice Cream benefits society by bridging cultural divides within Israel, a nation known for regional and internal civil conflict. All sides of the debate are able to agree that ice cream is a delicious treat; it unifies a divided nation. Enhancing Buza's staffing capabilities strengthens their ability to bring people together through a shared love of ice cream.

Interview

Adam Ziv, Founder