Innovation

TrustBIX developed an end-to-end ecosystem designed to create verifiable and sustainable food supply chains. Its BIX (Business InfoXchange) platform captures and secures data from farmers, processors, and retailers to create a tamper-evident record of a product’s journey from farm to table. This technology ensures that verified producers are rewarded for sustainable practices, while consumers and retailers gain confidence in the authenticity of their food.

The company complements its digital solutions with physical innovations through Alberta Food Security Inc., a subsidiary focused on indoor vertical farming. These modular farms are installed in underused commercial spaces and equipped with efficient lighting and environmental control systems. They allow communities to grow fresh produce locally year-round, creating local jobs and reducing their dependence on long-distance food transportation.

Together, these two pillars, traceability and local production, enable TrustBIX to tackle critical challenges in the food system. The combination of technological precision and community impact ensures that sustainability is not just a goal but a measurable outcome. The company’s approach redefines how food can be produced, verified, and distributed in a way that benefits people, the planet, and the economy.

Inspiration

The creation of TrustBIX’s innovations stems from a desire to solve practical challenges in agriculture while building systems that reward honesty and sustainability. The leadership team recognized that many farmers already practice sustainability but lack a way to prove it or be compensated for it. By developing technologies that make verification and traceability both credible and profitable, TrustBIX sought to change that imbalance.

This vision expanded beyond traceability to include solutions that make food systems more resilient. Recognizing the growing challenges of global food insecurity, the company moved into indoor vertical farming to bring production closer to consumers. Repurposing vacant commercial buildings for agriculture reflects TrustBIX’s commitment to creative problem-solving, turning economic inefficiency into social and environmental opportunity.

Guided by a philosophy of shared benefit, TrustBIX approaches innovation through collaboration. Every project is designed to create value for producers, consumers, investors, and the community, with a holistic approach that ensures profitability and purpose.

Overall impact

TrustBIX’s innovations have had measurable impacts on the agricultural industry and local communities. In Canada, its technology played a key role in establishing the Certified Sustainable Beef Supply Chain, which allows retailers to trace beef products from farm to plate and pay verified sustainable producers a financial premium. This initiative strengthened transparency in the livestock sector while improving income stability for farmers and building trust among consumers.

The company’s expansion into indoor vertical farming creates tangible environmental and social benefits. These modular farms are being deployed in underutilized buildings, providing local access to fresh produce while significantly reducing transportation emissions.

In the long term, TrustBIX’s work helps reshape how food systems operate, replacing opacity with verifiable data and replacing waste with accountability. By aligning economic incentives with sustainability goals, the company is proving that profitable, environmentally responsible food systems are achievable.

Business benefit

TrustBIX’s integrated innovations have strengthened its market position and diversified its revenue streams. The BIX platform continues to generate income through partnerships with retailers, processors, and resellers, while the indoor farming initiative opens access to new urban agriculture markets. These ventures have created multiple pathways for recurring revenue and long-term growth.

The company’s public structure attracts investors interested in sustainable, asset-backed opportunities. Strategic partnerships and acquisitions, such as Alberta Food Security Inc., have broadened its reach and positioned TrustBIX as a leader in combining agri-tech, sustainability, and community development.

Internally, these projects have enhanced employee engagement and purpose. TrustBIX has cultivated a strong mission-driven culture that fuels innovation and collaboration by aligning profitability with meaningful social impact. The company continues to grow strategically, driven by a belief that good business and good ethics are not mutually exclusive but mutually reinforcing.

Social and environmental benefit

TrustBIX’s work benefits society and the environment by making food systems more equitable, transparent, and sustainable. The company’s traceability technology ensures that ethical producers are recognized and rewarded, encouraging more sustainable farming practices. Consumers, in turn, gain access to trustworthy information about their food, leading to more informed and responsible consumption.

The indoor farming initiative directly contributes to food security by increasing local access to fresh produce while creating employment opportunities within urban centers. By utilizing underused commercial spaces and reducing long-distance transportation, these farms lower the carbon footprint associated with traditional agriculture and distribution.

Environmentally, the modular design of these farms allows for energy efficiency, water conservation, and the potential use of recycled heat sources. Socially, the model provides stable, living-wage jobs and promotes community resilience. TrustBIX’s innovation demonstrates how business-led solutions can address global sustainability challenges by combining technology, entrepreneurship, and purpose-driven leadership.

Interview

Hubert Lau, CEO/President of TrustBIX