Innovation

The pandemic, far from being an obstacle, became a catalyst for Edhali, prompting the company to innovate and redefine its business approach. During the crisis, Edhali seized the opportunity to transform its business model, migrating with agility from face-to-face consulting to a hybrid model that integrated virtual classrooms with face-to-face programs. This strategic shift to digital was not without its challenges, but the company responded proactively, finding creative solutions that enabled the successful launch of its online consulting platform.

Edhali's true strength lies not only in its own transformation, but also in the positive impact it has had on other companies. Through its consulting programs, it has provided its clients with the tools and knowledge needed to develop strategies and thrive in a changing and challenging business environment.

This innovative approach is closely aligned with several Sustainable Development Goals (SDGs). For example, Edhali offers scholarships and promotes initiatives to foster quality education (SDG 4) and actively engages in gender equality, ensuring equal opportunities for women in business (SDG 5). It also contributes to inclusive economic growth by facilitating employment and creating meaningful job opportunities (SDG 8), and works tirelessly to reduce inequalities, ensuring development opportunities for all, regardless of their origin or status (SDG 10).

Edhali strengthens corporate sustainability through strategic alliances with other organizations and companies committed to sustainable development (SDG 17). These partnerships not only promote business innovation, but also foster a collective approach to solving global challenges.

Edhali is an example of how adversity can be turned into an opportunity to innovate and grow in alignment with the SDGs.

Inspiration

Edhalí is an entrepreneur who had to face various challenges. She began her career at a very young age, so she knows and understands the importance of having the necessary tools to achieve business success. With all her experience, she seeks to share her knowledge together with a team of experts in different aspects to offer comprehensive training and help entrepreneurs achieve their goals, dreams, and objectives. Morcin Consultants seeks to contribute to society through the #haztunego projects by giving scholarships to entrepreneurs who already have a product or a potential idea to develop. Edhalí mentions that the idea was born, in her own words, because "there was no school for that (development of soft skills), only the school of life, so this innovative training idea arises."

We know that we live in a society where the benefited sector with great opportunities is very limited, currently, we know that there is talent but it lacks support, so recognizing that inequality is something important that society and the government must address, Edhalí mentions how the program she started "Not everyone has the fortune or the conditions to be able to have a first-class education, and that's where my part comes in, from thinking that as a businesswoman I have to give something back to society and as businessmen, whether things went well or badly, we should all have a mentality of social mortgage, of feeling indebted to society."

Overall impact

The impact on the company was reflected in greater operational efficiency and the ability to offer more accessible and flexible programs to its clients since during the pandemic, the consulting firm had to migrate its services to a digital model and implement hybrid programs, which allowed it to quickly adapt to new market needs. These changes, which were initially short-term, generated long-term results that allowed it to maintain its relevance, expand its reach and contribute significantly to business and social development.

In society, the “Haz tu nego” (do your business) program had a direct impact by granting scholarships to people without access to business education, which promoted equal opportunities and contributed to local economic development by encouraging entrepreneurship and the formalization of companies and promoting innovation in them. In fact, Edhalí comments that "We support entrepreneurs from the idea, while other trainers ask you to make some progress in your entrepreneurship, however, we do not ask for that, since the opportunity to innovate from the beginning of the project is lost."

In environmental terms, the implementation of sustainable strategies in the programs offered to companies, demonstrated a commitment to environmental responsibility, by providing material and consulting on environmentally friendly business practices.

Concrete evidence of these impacts is found in the increase in business participation in the “Haztunego” program, better management by entrepreneurs in their businesses and ventures, as well as an improvement in business formalization indicators and the testimony of beneficiaries about the positive impact on their lives and communities.

Business benefit

This innovation has helped the company gain visibility, not only among those seeking a scholarship, but also among entrepreneurs in the state who can see in small projects or large businesses the results of the program, in addition to the impact and opportunities generated after the course. Scholarship recipients are the best example of the positive impact of the course.

The program has helped Morcin Consultores increase its visibility, not only among people seeking a scholarship, but also among entrepreneurs in the state. By seeing the results of the program in small projects or businesses, entrepreneurs can appreciate the impact and opportunities it generates. In addition to the fact that innovation has attracted new clients, both those seeking training for their own businesses and those seeking to invest in startups. The success of the program has enhanced Morcin Consultores' reputation as a company committed to the economic and social development of the community.

Nowadays, as consumers, we often seek to contribute to society in some way, either directly or indirectly, and Morcin Consultores is a means that achieves this, giving people the opportunity to get ahead through the creation of a business that, with the help of consulting, can be a success that undoubtedly changes the lives of scholarship recipients, giving them security in various aspects of their lives.

Social and environmental benefit

Morcin consultores is a trainer who is dedicated to making programs to develop management skills in companies; however, they are concerned about providing benefits to society, since this is not a company that only looks for its profits. It is important to contribute something to human kind, as its founder Edhali Moreno said: “As entrepreneurs we all have to give something back to society, we should all have a social mortgage mentality.”

Accessing training courses is not viable for everyone, unfortunately not everyone has the necessary conditions to have a first-level education, which is why this company launched an innovative program called Make Your Business, a program financed by Morcin Consultants that offers scholarships to bring training closer to those who do not have the necessary resources. Make your business is focused on the city of Puebla, its purpose is to provide first-level training in areas of business development and successful entrepreneurship, where people can make their business ideas a reality with the help of the necessary tools to ensure the success of these ventures to the extent possible, generating better living conditions for them and their families and encouraging the economic development of Puebla.

The social impact has been relevant since the Haz tu Nego program has contributed to the creation of jobs in the state by helping people start their own businesses, and the most important thing for the company is that it has contributed to reducing poverty by providing people with the tools and resources they need to start their own businesses and generate income.

Interview

Edhali Moreno Cintora, Founder