Samarth Jain
Batul Amin
Addhyan Sharma
Amoolya Wunnava
Geetansh Malik
Goa Institute of Management
Abhishek Naresh
Keep this story going! Share below!
In a bustling world where sustainability often takes a backseat to profit, Auora Kombucha is proving that businesses can thrive without compromising the environment or their people. We sat down with Jatin, co-founder of Auora Kombucha, to uncover how this innovative brand integrates sustainability into its operations while championing the 3 P's—Planet, People, and Profit.
Auora Kombucha has implemented groundbreaking practices to minimize its environmental footprint. One of their standout innovations is composting leftover raw materials used in brewing kombucha. Jatin explains, "We saw an opportunity to turn waste into something meaningful rather than letting it go to landfills." The byproducts—tea leaves, fruit scraps, and scoby cultures—are converted into nutrient-rich compost that helps local farmers and urban gardeners enrich their soil.
This composting initiative not only reduces waste but also closes the loop in Auora's production cycle, demonstrating their dedication to circular economy principles. "Sustainability isn't just about reducing harm; it's about creating positive impacts," Jatin shares.
Auora also takes pride in its eco-friendly packaging. With a focus on minimizing plastic use, the brand packages its kombucha in glass bottles, which are not only recyclable but also reusable. Customers are encouraged to return empty bottles, which are sterilized and reused, further cutting down on waste. "We make recycling easy and rewarding," Jatin adds. "Our community loves contributing to a cleaner planet."
Beyond their products, Auora uses biodegradable shipping materials and avoids single-use plastics at every stage. "Small changes can lead to big differences," says Jatin. "We aim to be the example that others follow."
Auora Kombucha's sustainable journey extends beyond environmental efforts to include empowering people. The company places high importance on education and community-building. Workshops and awareness campaigns organized by Auora teach customers how to upcycle glass bottles into planters, candle holders, or storage jars. "We believe sustainability is a shared responsibility," Jatin says. "By educating our customers, we empower them to make better choices."
In addition to nurturing an eco-conscious community, Auora prioritizes the well-being of its employees. "Safe practices aren't just a compliance checkbox for us; they're a moral obligation," Jatin emphasizes. The company ensures a hygienic and hazard-free work environment, providing employees with proper training, protective gear, and fair wages.
Jatin proudly shares that Auora’s employee retention rate is one of the highest in the industry. "When employees feel valued, they become stakeholders in the business's success." Auora also partners with local NGOs to provide job opportunities for marginalized groups, further embedding social equity into its mission.
Auora Kombucha’s practices have created ripple effects, influencing their community, employees, and customers. By setting an example of what sustainable business practices can look like, they inspire others to rethink their own processes. Their focus on transparency, safety, and social equity has earned them a strong reputation, making them a role model in the sustainable business landscape.
While Auora Kombucha is deeply rooted in sustainability, it hasn’t lost sight of profitability. "Profit and purpose are not opposites—they’re complementary," Jatin insists. The brand's eco-conscious identity has resonated strongly with modern consumers who prioritize sustainability when making purchasing decisions.
By focusing on transparency and ethical practices, Auora has built trust and loyalty among its customers. Its profitability allows it to reinvest in sustainable technologies, expand outreach programs, and scale operations without compromising its values.
"Our growth proves that businesses don’t have to exploit resources to succeed," Jatin notes. "We’re showing that sustainable business practices can be a win-win situation—for the planet, for people, and for profits."
Auora Kombucha has created measurable positive change both socially and environmentally. Their composting program has reduced landfill waste, supported local agriculture, and promoted soil health. By minimizing plastic use and encouraging bottle reuse, they’ve helped reduce pollution and set an example for sustainable packaging.
Socially, Auora has uplifted its employees and local communities through fair wages, safe practices, and job opportunities. Their educational workshops and recycling programs empower people to adopt sustainable habits, amplifying their impact far beyond their own operations.
Get stories of positive business innovations from around the world delivered right to your inbox.
Auora Kombucha is a Bangalore-based fermentary specializing in crafting kombucha—a fermented tea beverage rich in antioxidants and probiotics. Their locally brewed kombucha is made using premium organic ingredients and heirloom cultures, resulting in a well-balanced, refreshing, vegan, and organic drink. Auora Kombucha offers doorstep delivery across India, ensuring customers have convenient access to their healthful beverages
