Carlos Orbaiz
Carlos Alvarez
Francisco Javier Lecumberri
Universidad de Navarra
Isabel Rodriguez Tejedo
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Natur All produces Bio and natural products that also help to advance SDGs: Good Health, Responsible Consumption and Life on Land. Good Health and Responsible Consumption with their bio and natural products and life on land with out killing animals.
Good Health because there are studies that confirm that eating natural food and vegan diet report that it is healthier compared to fast food.
Responsible Consumption as implementing natural food to a diet will mean that obesity around the world will decrease.
Lastly, Life on Land because Natur All wants to develop these products without the milk of cows. Working with cows mean that they create a very big footprint in our planet which is causing some of the current pollution problems.
Iparlat is a Spanish company. They are dedicated to the production and marketing of milk. They are trying to diversify and in order to do so they have created Natur All which is a company to develop natural products accompanied by milk.
The factory of Natur All is located in Corella, which is a small village located at the south of Navarra. They started with the company in 2018.
Their innovation is that they are implementing natural and bio products into products such as rice milkshake, but in the future they get rid of the milk.
Natur All from IPARLAT emerges from the idea of feeding the world in a healthier and more sustainable way.
This innovation was born due to two reasons:
The first cause was the necessity of the company to be viable in the long run, because the dairy market is in a constant decline and has little growth potential. In addition, the company had limited commercial flexibility as it only had two clients. Lastly, the major shareholders are dairy ranchers, so they are are not a big company focusing on high profits, they focus on the stability of their shareholders that help them run the company.
The second reason was the external scope, as society is more concerned with having a healthier lifestyle.
These reasons made the company think of an alternative protein source, healthier and more sustainable than dairy milk and focusing on an international market (not only Spain). Therefore, NaturALL was created.
Lastly, in the future, is going to be a scarcity of resources and Natur All are working with sustainable products trying to exchange the current products that one day we will stop having.
Natur All wants to not only improve the bio food market, but also to expand the different range of natural products available in the market.
Rodrigo has explained to us that they have started with vegetal and dairy products and they would like to diversify and broaden their catalogue towards other food sectors such as meat, ice cream, coffee, etc...Always starting from the basis that the ingredient and main component of these foods are vegetables.
Moreover, they are trying to enhance the use of natural products on our daily meals.
Rodrigo insists that the basis of the project is sustainability, and that the dairy industry model is unsustainable, because of pollution, the carbon footprint cows produce, the health impact…
So, the 4 points that summarize the impact of Natur All are:
First of all, at the level of reduction of environmental impact that dairy products have in comparison with vegetable ones.
Then, their honest relationship with their suppliers, the farmers, with a long-term view and with sustainable projects (all the products they buy are local)
Within the market impact, they are looking forward to diversifying and creating new products.
And finally, about the production chain, all the materials they use are from renewable sources or 100% recyclable. They are even doing partnerships with suppliers in increase their level of recyclability.
About the process itself, they already have solar panel gardens, their own water-plant to make it drinkable and a more efficient consumption and less usage, sustainable packaging and many other things that may affect to the sustainability of the process, already introduced in their network.
Furthermore, the society benefits from this innovation because they are creating healthier products that are entering to new markets in order to get more healthier diets and more sustainable products.
The environment gets a very high benefit because they are trying to eliminate carbon footprint from the cows as they are looking for new sustainable projects. They are also working with local farmers and cattle breeders to reduce transportation-related pollution as well.
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Rodrigo Sanchez, Chief Business Development Center in Iparlat
The main goal of Natur All is to feed the world in a sustainable and healthy way. Currently they are working on bio drinks of soya bean, rice, oats and pea. Their main consumers are women from 20 to 45 years old, vegetarians, vegans and flexitarians (vegetarians that sometimes eat meat). Basically, people who are willing to eat less meat and start eating healthier. In the future, they are willing to start working with bio food and not only drinks.