Ankit Tiwari
Aninda Dutta
Hardik Jain
Riya Sharma
M. Gowri Shankar reddy
Goa Institute of Management
Divya Singhal
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Praketa Innotech is a sustainable enterprise tackling global energy efficiency and education challenges through innovative solutions. Their flagship product, the Behavioral Effective Energy Planner (BEEP), addresses the rising demand for energy while promoting cost savings and environmental consciousness. By empowering individuals to take control of their energy usage, Praketa Innotech contributes significantly to the United Nations Sustainable Development Goals (SDGs), specifically Affordable and Clean Energy (SDG 7) and Climate Action (SDG 13).
In addition to energy efficiency, Praketa Innotech has also ventured into the education sector with a second vertical aimed at enhancing vocational training and skill development. This initiative aligns with Quality Education (SDG 4) by equipping students, particularly from polytechnic institutions, with practical skills to address modern challenges, including sustainability. “Education is the cornerstone of lasting change, and by empowering young minds, we are not just preparing them for careers but also enabling them to contribute meaningfully to society," said the founder.
In response to one of the questions, Mr Vaisakh shared, “We saw a significant gap in how energy was being consumed and managed at the household level“. He added, "Most solutions were either too expensive or didn’t address the core issue: people’s behavior. With BEEP, we aim to bridge this gap and make energy efficiency accessible to everyone.”
BEEP's unique approach fosters behavioral change by providing users with real-time data and actionable insights. By doing so, Praketa Innotech is not just solving problems but also empowering individuals to be part of the solution. This holistic approach places the company at the forefront of innovative solutions aligned with global sustainability goals.
Praketa Innotech’s innovation, BEEP, represents a groundbreaking approach to energy management. Launched officially in 2020, this device integrates seamlessly with household distribution boards to provide users with real-time data on their energy consumption. It communicates actionable insights in a universal language: money and time. The founder highlighted, “Our goal was to make energy management simple and accessible so people can save money and reduce their carbon footprint without compromising their lifestyle.”
BEEP offers three key functionalities: forecasting energy bills, notifying users about slab shifts that impact billing rates, and tracking carbon emissions linked to energy usage. These insights empower users to make informed decisions, such as reducing consumption by just a few units to avoid higher charges. “Most families don’t realize how small changes can make a big difference. By providing the right information at the right time, we enable them to take control of their energy use,” the founder explained.
The company’s second vertical addresses systemic educational challenges by creating platforms tailored for polytechnic students. This initiative bridges the gap between traditional academic curriculums and the skills required in real-world scenarios, particularly in sustainable practices. “Polytechnic students often miss out on opportunities because their potential is underutilized,” the founder noted; “Our programs aim to equip them with practical knowledge and skills, enabling them to become change-makers in their fields.”
What sets BEEP apart from traditional solutions is its affordability and simplicity. With a price point of ₹6,000 (equivalent to about $70), it is accessible to middle-income households. It doesn’t require users to make drastic lifestyle changes; instead, it optimizes existing consumption patterns. As the founder remarked, “Our approach is not about telling people to give up their luxuries. It’s about helping them be smarter with their energy usage.”
The educational programs further enhance Praketa Innotech’s sustainability mission by fostering a generation of environmentally conscious professionals who can drive systemic change. “By investing in education alongside technology, we ensure that our impact is both immediate and long-lasting,” the founder stated.
The idea for BEEP stemmed from the founder’s extensive experience with the United Nations Development Programme (UNDP) and his background as an electrical engineer. During his time with the UNDP, he worked closely with grassroots communities and observed firsthand the barriers to energy efficiency. He shared, “Governments and NGOs were doing a lot, but the lack of behavioral change among individuals was a major roadblock. I realized that the only way to create lasting impact was to engage people directly and make energy conservation a personal responsibility.”
The founder’s technical expertise also played a pivotal role. Recognizing the inefficiencies in existing solutions like smart meters and solar panels, he envisioned a product that would be affordable, easy to use, and impactful. As he explained in the interview, “I wanted to focus on middle-income households who couldn’t afford expensive solutions but were struggling with rising electricity costs. BEEP was designed to bridge this gap.”
Additionally, the founder’s passion for education inspired the company’s dual focus. “If we can influence young minds to adopt sustainable practices, the ripple effects will be immense,” he noted. This belief in the power of behavioral change underscores every aspect of Praketa Innotech’s mission.
His personal journey further adds depth to the story. Having grown up in a middle-income household, he understood the struggles of balancing rising energy costs with limited resources. He emphasized, “This isn’t just a business idea for me. It’s a way to give back and make a difference in the lives of people like my own family.”
BEEP has delivered measurable benefits for both individuals and society. In the short term, pilot implementations have shown that households can reduce electricity bills by up to 15% using the device. These savings come without requiring lifestyle changes, a key differentiator from other energy solutions. The pilot's success was summarized in the interview: “Our pilots revealed that most families cross billing slabs due to just a few extra units of consumption. By addressing this, we’re helping them save money and contribute to a greener planet.”
The second vertical’s educational programs have also shown transformative impacts. Students from polytechnic institutions, often overlooked in traditional educational frameworks, have gained practical skills that align with global sustainability goals. This has opened pathways for employment and innovation, contributing to systemic change in the education sector. “When we focus on underutilized potential, the results are phenomenal,” the founder said. He continued, “These students are now equipped to lead the way in sustainable development.”
The innovation’s success also highlights the importance of behavioral change. As the founder remarked, “Technology alone isn’t enough. It’s about changing how people think about energy and empowering them to make better choices.”
The societal benefits extend beyond individual households. By reducing overall energy demand, BEEP contributes to the stability of power grids and reduces dependency on fossil fuels. The educational programs ensure this impact is sustained through a skilled workforce ready to tackle future challenges. “When you combine technology with education, the possibilities are endless,” the founder concluded.
The adoption of BEEP has translated into significant business benefits for Praketa Innotech. With a low price point, the device offers an attractive return on investment for users, recovering costs within one or two billing cycles. This affordability has driven widespread interest among middle-income households.
They have 5 people on the core team and two on the advisory board. Strategic partnerships have further strengthened the business. Collaborations with government entities like the Kerala Electricity Board have enhanced the company’s credibility and market access. “Working with the government has been challenging but rewarding,” the founder shared; “It’s opened doors to new opportunities and helped us build consumer trust.”
The company’s focus on the B2B model has also yielded dividends. By partnering with builders, Praketa Innotech ensures that BEEP becomes a value-added feature in new apartments, boosting its adoption and reducing customer acquisition costs. This strategy has positioned the company as a leader in the sustainability sector.
The second vertical has also contributed to business growth. Praketa Innotech has established itself as a key player in bridging the gap between academic training and industry needs by offering tailored educational programs. “Our educational initiatives create a skilled workforce and strengthen our brand as a holistic solutions provider,” the founder explained.
Furthermore, the company’s educational initiatives have created a talent pipeline aligned with its goals. As stated by the founder, “By investing in education, we’re not just building a product but also a movement. This ensures that our impact is both immediate and enduring.”
BEEP’s societal and environmental benefits are profound. By reducing household energy waste, the device helps mitigate the adverse effects of climate change. Its ability to forecast carbon emissions and track reductions creates awareness about individual contributions to environmental sustainability. “We’re giving people the tools to understand their impact and take action,” the founder emphasized.
The innovation’s accessibility ensures its benefits reach middle-income households, a demographic often overlooked by other energy solutions. Additionally, BEEP’s focus on behavioral change ensures long-term adoption and impact.
The company nurtures a generation of environmentally conscious citizens by equipping students with knowledge and skills in sustainability.
The second vertical’s contributions to education amplify these benefits. By addressing gaps in vocational training, the company ensures that underutilized talent from polytechnic institutions can actively participate in and drive sustainable practices. “Education and awareness are the foundation of any meaningful change,” the founder remarked. “Our programs ensure that the next generation is prepared to tackle the challenges of tomorrow."
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Praketa Innotech is a forward-thinking enterprise that addresses global energy efficiency and education challenges. Founded in 2020, the company aims to promote sustainability by fostering behavioral change and equipping future generations with essential skills. Its flagship product, the Behavioral Effective Energy Planner (BEEP), empowers households and small industries with actionable energy insights, reducing electricity costs, and carbon footprints. The company also focuses on enhancing vocational education, targeting underutilized talent in polytechnic institutions to drive systemic change.
