Aditi Madihalli Ranganath
AKSHAY GANGADHAR
Arathi V N
Praveen V
Shreya V
Goa Institute of Management
Abhishek Naresh
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Their heart lies in India's fertile fields, where they partner with small farmers to revive forgotten seeds and cultivate superfoods bursting with revitalized nutrients while giving back to the environment. But their innovation continues beyond the farm. They've engineered a groundbreaking machine that gently processes spices like a skilled human hand, preserving the natural goodness typical machines often strip away. This commitment to preserving nature's essence aligns with the UN's Sustainable Development Goals, fostering better health, responsible consumption, and a more sustainable future for our food system and others.
In the fertile fields of India, Treesara Organica is weaving a remarkable tale of ancient seeds, modern minds, and culinary alchemy. Their expedition goes beyond mere farming, delving into the realm of R&D with a genuine passion for health and wellness.
One striking example is the wheatgrass mint mojito, a delightful drink tantalizing taste buds while shielding the gut's protective lining. Treesara's focus on holistic well-being through natural ingredients distinguishes It from the crowd.
But their innovation continues beyond the soil. Recognizing the drawbacks of conventional processing, they ventured down an unexpected path. Rejecting high-speed machinery, they embraced the time-honored art of hand-pounding spices. Though this preserved natural goodness, it presented efficiency challenges.
Undeterred, Treesara's dedication to bridging tradition and technology birthed a groundbreaking machine. This marvel mimics the gentle touch of human hands, replicating the benefits of hand processing while surpassing human limitations. It meticulously grinds spices with minimal heat and friction, preserving precious oils, vitamins, and the essence of nature's bounty.
This innovation's impact transcends taste buds. Consumers receive products brimming with natural goodness, aligning with SDG 3.3 on good health and well-being. The machine's energy-efficient operation echoes SDG 12 on responsible consumption and production. Furthermore, by reviving ancient seeds and supporting small farmers, Treesara fosters sustainable agricultural practices, contributing to SDG 2.3.
Treesara Organica's story isn't just about a machine but a future where tradition and technology dance hand-in-hand. By reclaiming the wisdom of old and harnessing the power of modern science, they're paving the way for a healthier, more sustainable world, one sip, one spice, one revived seed at a time.
The conversation began with a simple yet profound observation: India cradles a cornucopia of superfoods, from Ashwagandha to Ragi, boasting a soil as rich as its tapestry of traditions. Yet, a stark reality gnawed at Sambhav - the nutritional value of this food had plummeted compared to the early 1900s. He sees the mid-1900s food revolutions as a missed opportunity, prioritizing quantity over quality through economic forces that favored hybrid seeds and subsidized fertilizers.
"These weren't overnight changes," Sambhav emphasized, his voice tinged with concern. "The rampant use of GMOs and chemical-dependent farming created an ecological imbalance, leaching our food of its lifeblood." This ecological take, he believes, spawned a wave of modern diseases like diabetes and lactose intolerance, alien to India's ancestral palate.
It's not enough to lament the past; Sambhav is a man of action. He founded Treesara Organica with a noble ambition: to undo the "rampage on our foods" and resurrect the ancient practices that nourished generations. "Organic isn't just a label," he declared, his eyes flashing with conviction. "It's about building a healthy food ecosystem, from nurturing the soil with natural methods to processing foods with the reverence of old."
In Sambhav's vision, I see not just a thriving organic enterprise but a nation rediscovering its culinary heritage, a community nourishing itself with food and respect for the land and its bounty. His story is a testament to the enduring power of tradition, a reminder that sometimes, the future lies not in innovation but in rediscovering the wisdom of the past. And in that rediscovery lies the key to a healthier, more connected future.
Seeds of Change: Treesara Organica's Holistic Impact on Wellbeing
Treesara Organica's approach to organic superfoods transcends mere products; it's a ripple of impact encompassing health, community, and sustainability. Aligned with SDG 3, their efforts tackle multiple facets of food production, consumption, and social responsibility, generating significant short- and long-term effects.
Firstly, their organic superfoods, like Ashwagandha and Shatavari, brimming with nutrients and health benefits, contribute to balanced diets and improved individual well-being. This translates to potentially reducing preventable diseases and enhancing physical and mental health for consumers.
Secondly, Treesara Organica champions social responsibility. Supporting small farmers, utilizing indigenous seeds, and employing traditional methods bolster biodiversity and empower rural communities. This translates to strengthening local economies, improved resilience, and reduced poverty in the long run.
Thirdly, they prioritize environmental sustainability. Sun drying, manual processing, and responsible sourcing practices minimize pollution and promote responsible resource management, contributing to a healthier planet for future generations.
Furthermore, transparency builds trust. Their QR code system and farm stories empower consumers with informed choices while fostering a stronger connection with the brand and its values.
The impact extends beyond immediate benefits. Their focus on traditional methods and indigenous varieties has the potential to spark a broader shift towards sustainable food systems, impacting global food security and environmental health in the long run.
The evidence speaks volumes. Growing consumer demand reflects an appreciation for their health benefits and ethical sourcing practices. Improved farmer's livelihoods and certifications like USDA Organic and Fair Trade further validate their commitment to social responsibility and environmental sustainability.
Treesara Organica is more than an organic superfood brand; it catalyzes change. Their holistic approach fosters healthier individuals, empowered communities, and a sustainable future, proving that good health can blossom from responsible seeds.
This innovative approach to reviving traditional seeds and products while prioritizing enhanced nutritional value and consumer health provides several strategic benefits for the business.
Firstly, introducing a wheatgrass mint mojito that safeguards the stomach lining addresses a growing concern among health-conscious consumers, positioning the product as a healthier alternative. This differentiation attracts a broader customer base and establishes the brand as a leader in health-centric offerings.
Moreover, developing a machine replicating the effects of hand-pounding spices represents a significant leap in operational efficiency. This not only overcomes the limitations posed by manual processing but also ensures scalability, allowing the business to meet increased demand without compromising on the nutritional integrity of its products. The efficiency gains from this innovative machinery contribute to cost-effectiveness, improving overall production economics and potentially growing profit margins.
Furthermore, the business distinguishes itself as a steward of tradition and progress, appealing to consumers who value authenticity and innovation. This enhances brand loyalty and can attract a diverse customer base interested in products that blend heritage with modern advancements.
The strategic integration of health-focused innovations and efficient processing technologies sets the business apart in a competitive market and positions it for sustained growth, profitability, and a lasting positive impact on consumer well-being.
In India, agriculture contributes to a significant proportion of the country’s economy and has the most arable land in the world. At the same time, in the past decades, urbanization and globalization corrupted the agricultural output with chemical fertilizers, and the country is again leading towards organic agriculture.
Firms like Treesara Organica are leading the change by implementing what the 12th SDG says: Responsible Consumption and Production.
Unlike traditional farming, modern farming requires a lot of toxins to grow and maintain these modern, genetically modified crops.
Modern farming methods do not stop at that. They consume twice as much energy, and runoffs from this method cause water pollution, soil degradation, damage to wildlife, etc.
Consuming modern-day produce is believed to cause cancer, congenital disabilities, and organ failure later in life.
Treesara Organica is trying to bypass this by sourcing produce from local farmers all across India who use conventional farming; meaning the output is richer in nutrients and antioxidants, chemical free, and ultimately leaves the soil fertile.
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Sambhav Runwal, Founder, CEO
Treesara Organica is a mission-driven Indian organic food company dedicated to revitalizing traditional farming practices and reclaiming the lost nutritional value of India's superfoods. We source and cultivate ancient varieties of seeds using sustainable methods, then process them with age-old techniques to preserve their maximum nutrient potential. From Ashwagandha and Ragi to Turmeric and spices, our products offer a delicious and wholesome way to reconnect with India's agricultural heritage while promoting ecological balance and social responsibility through our "Meal for All" program.