Eric Jiang
Jitesh Gandluru
Ria Padalkar
Dhruv Shah
Tianning Zhao
Rutgers Business School
Jeana Wirtenberg
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Avenue provides innovative digital marketing services tailored to companies from small businesses to Fortune 500 clients while engaging in equity and humanitarian efforts in the local community. The firm leverages proprietary marketing products and services to execute campaigns from start to finish designed to build and grow a client’s brand, business, and connection to its customers and community. Avenue's digital marketing services include search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), brand strategy, social media marketing (SMM), content marketing and digital marketing management services. Avenue’s mission of helping clients do good in the world with its marketing products carries into their efforts to amplify the work of local nonprofits while supporting the organizations through donations and pro bono services.
Founded in 2016, Founder and CEO, Anna Hutson started Avenue as an innovative and progressive digital marketing agency to support the local community of Portland, Oregon. By leveraging their marketing products and media tools, the company helps organizations gain brand recognition and consumer loyalty. The firm quickly gained traction within their respective industry, including nonprofit work with the Oregon Humane Society, positioning Avenue as a digital marketing company that provides tailored solutions for all types of businesses in order to do good and better its community. In just two years, Avenue has grown immensely and become a competitive, disruptive force in digital marketing.
Hutson was inspired to found Avenue after finding purpose in delivering empowerment and creative change to her early social impact business clients. What started out as a startup agency has evolved into a full-fledged digital marketing firm after Hutson realized the growing demand for innovative digital marketing solutions. She describes the firm as "innovative do-gooders who put our clients first, always" because Avenue's core mission is about building strong, sustainable communities together.
Avenue’s innovation is used to improve social business outreach and benefit society by helping purpose-driven businesses and nonprofit organizations generate revenues and growth. Avenue's innovation acts as a benefit to the local community by providing a wealth of support to the existing nonprofits. Avenue is a Certificated B CorporationⒷ, which requires a rigorous certification process and is a global movement of individuals using business as a force for positive change. The movement leverages the power of business to solve critical social and environmental problems. Avenue continually evaluates how it can impact the community, the environment, their employees, and their customers in a positive way. This method of analysis that incorporates many perspectives and standards for conducting business at a higher level, has proven successful for Avenue.
Avenue's proprietary suite of marketing products as well as custom services help businesses of all sizes grow sustainably and successfully. The company’s relationship-driven, productive, and collaborative corporate culture has maximized its employee's well-being and overall work satisfaction. As technology has continued to grow and evolve, Avenue’s proprietary marketing strategies have evolved to keep up with trends that include big data and analytics to create impact and effect change for clients in complex industries and competitive landscapes.
The continuous change in social networking and online advertising has challenged as well encouraged Avenue to work with and around the digital marketing landscape. The company never fails to adjust for the human factor on the other side of the screen and holds strong cultural knowledge when working with global ventures. Avenue’s adaptability has given the company a competitive edge that helps it gain new business, trust, and advocacy of new clients.
As a Certificated B CorporationⒷ, Avenue has an official B impact report that displays how it impacts society and the environment. It received a strong rating in its first round of certification as a B Corp and is looking forward to improving that score as a show of Avenue’s increased, effective social and community impact efforts. Avenue has positively impacted society through humanitarian efforts like giving back 1% of its yearly profits to local nonprofits. Many of the charities and social businesses Avenue supports deliver far-reaching impact at different societal levels.
For instance, Girls Inc. empowers and inspires women from diverse backgrounds so that they can achieve success in all areas of their lives. Another non-profit organization Avenue supports the Oregon Humane Society that saves over 11,000 pets every year. Avenue places great value on the lives that they can touch and the meaningful difference they can make in society.
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Avenue is a digital marketing firm that leverages progressive business strategies, tools, and technology to push a responsible purpose-driven mission. As a Certified B CorporationⒷ, Avenue prides itself on its core values of community, ethics, and corporate social responsibility. The firm puts people first by focusing on connection, meaning, and purpose above all else.
