Xinyue Song
Monash University
Gitanjali Bedi
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To ensure that their services include a responsible consumption of resources, they have applied the new technology of activated carbon particles by replacing the shower head to make sure that minimum water is wasted during shampooing. They also use chemical free products. For example, all the products that the salon uses are from the company DECLOR, who provide a range of natural skin and body care products.
They have applied the new technology of activated carbon particles by replacing the shower head to make sure that minimum water is wasted while washing their clients hair. Even for the hair dyeing services, the company is using products from De Lorenzo, which is a local organic hair coloring brand. The innovation provides a combination of tailor-made quality health and beauty services so that customers can live healthy, beautiful, and long lives. Moreover, as a result of long-term effects, the customer will become more aware of the health issues and benefits giving rise to more such innovations in the market, followed by the reduction in use of chemical products.
The idea behind the innovation was to provide both health and beauty services at one place. Also, they hoped their customers would enjoy the experiences at the salon.
In the short term, the innovation provides the combination of tailor-made quality health and beauty services to customers so that they can live healthy, beautiful, and long lives. Moreover in the long run, customers will become more aware of the health issues and benefits provided, giving rise to similar innovations in the market, followed by a reduction in the use of chemical products.
By linking bodybuilding services with beauty services, VIVA salon has broadened the horizons of their target market, i.e. both health conscious and environmentally aware consumers. More and more kinds of customers are drawn to the stores because the of the several services they provide in health and beauty.
The salon uses the products from De Lorenzo which is a local Australian brand. By doing this, they are involved in promoting the revenues of domestic companies, and at the same time, the salon ensures that they use all organic products. This helps prevent environmental health issues caused by the use of chemicals.
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Keria, manager
VIVA Hair and Beauty is an innovative salon that aims to promote good health and well-being while ensuring the responsible production and consumption of resources. It is innovative because the VIVA Hair and Beauty salon provides real Orientals customized salon services and also extends themselves to bodybuilding services, promoting the overall health of the clients, which is unique compared to other salons.