Innovation

The company began implementing these changes to create innovation. By seeking new forms of presentation, they opened up new markets because they would now also become suppliers to companies like Walmart and would also make international exports to companies in Canada. Due to the size of the companies that Agrosoluciones supplied to, they implemented a new technology, using a machine that made work more efficient and effective, as it washed and processed carrots for direct consumption.

The owner of the company began to see new ways to innovate. He started doing all of this because the company began to grow strongly in sales, became more well-known, and had larger orders. So, the company went from being a micro-enterprise to a large company in a short time.

He was inspired by seeing that being in a rural area required him to make major changes to take advantage of the land. This way, the space and the people who lived nearby could take advantage of it without harming the environment. He wanted to connect with the local community, talking to the farmers who grew the crops, to establish commercial relationships that would allow them to obtain fresh, high-quality raw materials.

The founder of the company realized that he had identified an authentic and valuable opportunity in the market. He developed a proposal that met the needs of the space he occupied in the company, related to the carrots farming.

Inspiration

Ricardo De La Parra, founder of this company, faced several challenging moments, which led him to move to the city of Montreal, Canada. After passing on several job offers, he found a place where carrots were processed and worked there. He started learning about the different sizes, colors, or shapes that he might need in the future, and that's how it began.

Agrosoluciones Can Mex originated in Acatzingo, Puebla. In 2009, there were very few companies dedicated to this field, which was a great opportunity for the founder. This allowed him to start cultivating and seeing the variety of products he could work with. After learning the processes, he gradually implemented his ideas. He started by renting a packaging facility in Acatzingo and began washing carrots from other producers. This allowed him to understand the market and the environment better.

Agrosoluciones Can-Mex grew continuously thanks to the team that was developing both within and outside the company.

He started with carrots, noting that Acatzingo is a place where the harvest is effective due to the climate and its lands. He noticed that carrots had a very attractive color and shape there. He looked for and implemented specialized machines for carrot processing that many other companies did not have. This allowed him to grow and become an important player in the industry.

This product fortunately allows several environmental, economic, and social benefits. Thanks to the company's proper adaptation to these characteristics, it has been able to grow and remain in the agronomic industry.

Overall impact

The growth and development of this company have impacted various aspects. They have created new job opportunities in cultivation, harvesting, processing, and marketing of carrots, which helps generate benefits for both consumers and the local community.

They have also developed a social impact; the easy availability of carrot products increases awareness of the importance of healthy and sustainable eating.

As an agronomic company, they implement sustainable agricultural practices, from crop care during planting to the finished product. This helps conserve water and reduce the use of pesticides and chemical fertilizers.

The creation of this company has helped over 50 farming families living near the area by generating employment opportunities. Additionally, they hired suppliers of fertilizers, seeds, and water tanks for irrigation systems.

Thanks to the performance and care of these points that benefit both the producer and the consumer every day, there were many short-term effects that evidenced the dedication and effort put into it. One of them was the creation of new departments, which allowed the company to gain new sources of income and, in turn, provide support for families in these areas.

Business benefit

Over time, Agrosoluciones Can-Mex has developed employment opportunities in the area where they are located. This allows them to offer a variety of products, from fresh carrots to derived products; in turn, it increases quality and sustainability, adapting sustainable agricultural practices that allow them to differentiate themselves from their competitors.

Innovating in the context of a carrot-focused company offers great benefits, such as attracting more customers, expanding the target market by opening up new possibilities, generating new income opportunities by introducing different product presentations, improving the brand image as it gives the impression of being modern, dynamic and committed to quality and health, strengthening the perception of the company among consumers and generating brand loyalty.

It opened up great opportunities for collaboration with other market players, such as local farmers, chefs, nutritionists or food technology companies. It involved the development of more sustainable practices and products, such as organic agricultural techniques, taking advantage of secondary ingredients or developing biodegradable packaging. Carrying out these changes created commercial and financial advantages in addition to contributing to brand perception, expanding the customer base and adapting to constantly changing market demands.

Here are some specific examples of the benefits of innovation in the carrot business:

Increased customer satisfaction: By offering a wider variety of products and presentations, Agro Soluciones Can-Mex can meet the needs of a wider range of customers. This can lead to increased customer satisfaction and loyalty.

Improved brand reputation: By being seen as a company that is innovative and committed to sustainability, Agro Soluciones Can-Mex can improve its brand reputation. This can make it more attractive to customers and investors.

Increased market share: By developing new products and expanding into new markets, Agro Soluciones Can-Mex can increase its market share. This can lead to increased revenue and profitability.

Reduced costs: Innovation can also lead to reduced costs. For example, by developing more efficient production methods, Agro Soluciones Can-Mex can save money on labor and materials.

Increased employee morale: A culture of innovation can boost employee morale and productivity. Employees who feel like they are working on cutting-edge projects are more likely to be engaged and motivated.

Overall, innovation is essential for the success of any business. By embracing innovation, Agro Soluciones Can-Mex can continue to grow and thrive in the competitive carrot market.

Social and environmental benefit

The innovation spearheaded by Agrosoluciones Can-Mex S.A de C.V. brings about multifaceted benefits to both society and the environment. By creating new job opportunities in carrots cultivation, harvesting, processing, and marketing, the company not only bolsters economic prosperity but also uplifts local communities by providing livelihoods to over 50 farming families. This employment generation contributes to social cohesion and enhances the overall well-being of individuals and families residing in the area.

Moreover, Agrosoluciones Can-Mex's commitment to sustainable agricultural practices underscores its dedication to environmental protection. Through the implementation of eco-friendly techniques such as reduced water consumption and minimized use of pesticides and chemical fertilizers, the company actively mitigates ecological impact and fosters long-term environmental sustainability. By prioritizing sustainable production methods, Agrosoluciones Can-Mex helps conserve natural resources, protect biodiversity, and safeguard ecosystem health for present and future generations.

Additionally, the availability of carrot products promoted by Agrosoluciones Can-Mex plays a crucial role in promoting healthy and sustainable dietary choices within society. By offering easy access to nutritious and sustainably produced food options, the company contributes to public health and well-being. Furthermore, its advocacy for healthy eating habits raises awareness about the importance of nutrition and fosters a culture of conscious consumption, thereby promoting individual and community health.

These social and environmental benefits have a significant impact on society and the environment, allowing us to continue our work and contribute to long-term sustainability.

Interview

Ricardo de la Parra, Founder