Advanced Solar Products

Advanced Solar Products Makes Garden State Greener

Authors

Nicholas LoPresti

Nicholas LoPresti

Iman Wadia

Iman Wadia

Donald Chen

Donald Chen

Mark Pagano

Mark Pagano

School

Rutgers Business School

Rutgers Business School

Professor

Joe Markert

Joe Markert

Global Goals

7. Affordable and Clean Energy 9. Industry, Innovation and Infrastructure 11. Sustainable Cities and Communities 12. Responsible Consumption and Production 17. Partnerships for the Goals

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Summary

Spanning from Maine to New Jersey, Advanced Solar Products' innovative projects “pursue the direction of sustainability and make betterments available to the surrounding community to spread to the rest of the country” (Seliga). They are also optimistic about being a part of the movement to alter the course of the effects of climate change upon the environment and hope that electrical energy will be entirely sourced from renewable sources by the year 2050.

Innovation

The company reflects a number of the United Nations’ Sustainable Development Goals. By guaranteeing that they are installing cost-effective systems that assist clients in maximizing the amount of money that they are saving by switching to sustainable energy, Advanced Solar Products ensures access to affordable, reliable, sustainable, and modern energy for all (Goal #7). They have promoted sustainable industrialization and fostered innovation with the institution of solar panels in schools, which allows the group to teach young children about the functionality and environmental significance of sustainable energy (Goal #9). Communities throughout the Northeast region of the United States have become increasingly safe and sustainable with the installation of solar panels, creating an eco-friendly environment in areas that use large amounts of energy on a daily basis (Goal #11). By using solar energy as well as installing solar panels for other companies, they are creating a social norm of relying on sustainable energy instead of using fossil fuels (Goal #12). By being certified as a B Corporation, the installation of sustainable energy modules to create awareness for environmental stability has strengthened the means of implementation and revitalized the global partnership for sustainable development (Goal #17).

Advanced Solar Products Makes Garden State Greener

Inspiration

The utilization of solar panels originally emerged from a desire to increase the presence of renewable energy within the realm of electric power generation. The founders of the company recognized the necessity of moving away from fossil fuels, even before the significance of climate change created from fossil fuels had been acknowledged. Additionally, the company is concerned with the high levels of air pollution in New Jersey. They know that one of the main causes of this is linked to electric air pollution, and are focused on making a positive impact on the air quality by reducing the negative emissions in their products.

Overall impact

Focusing on the goal of clean and renewable energy since its inception, Advanced Solar Products has had a tremendous impact on the business world, society, and the environment around us.

ASP has installed more than thirty solar power systems for businesses such as New Jersey Resources, a Fortune 1000 company. This utility company uses Advanced Solar Product’s PV systems to provide electricity and natural gas to half a million customers from New England to the Gulf Coast. The solar power systems serve to provide clean energy to utilities at a lowered cost.

Because solar panel products solely rely on obtaining and storing energy from the sun, there is no burning of any fossil fuels or harmful chemicals being produced to create energy. When asked about this topic, Mr. Edward Seliga (COO of Advanced Solar Products) stated "Our early motivation was to improve the air quality in NJ. A lot of air pollution is linked to electric power generation." Solar panels are both quiet by nature and can be easily affixed in non-obvious locations such as rooftops or open fields. There is no disturbance of the surrounding environment along with a mitigation of risk regarding any type of harmful pollution to the air or surrounding landscapes.

From a business perspective, Advanced Solar Products also has a tremendous impact on its clients and their environments. By facilitating clients' use of cleaner products, they reduce their clients' use of fossil fuels and fossil fuels' negative effects on the environment. These products are also more energy-efficient, so clients also save money when they invest in technology from Advanced Solar Products.

Business benefit

Advanced Solar Products is a small company, staffing around thirty employees. Their innovations are mostly involved with local businesses, schools, and even government buildings that are looking to become more environmentally friendly. There are not many outside stakeholders as ASP is very small, so the company's clients hold the most interest in their success. The funding they receive is almost all client-based because the government is still reluctant to fully support alternative energy, however, Advanced Solar Products hopes that in coming years they can make a successful push for government support of alternative energy.

Social and environmental benefit

Focusing on the goal of clean and renewable energy since its inception, Advanced Solar Products has had a tremendous impact on the business world, society, and the environment around us. ASP has installed more than thirty solar power systems for businesses such as New Jersey Resources, a Fortune 1000 company. This utility company uses Advanced Solar Product’s PV systems to provide electricity and natural gas to half a million customers from New England to the Gulf Coast. The solar power systems serve to provide clean energy to utilities at a lowered cost. ASP has saved money on solar panels while preserving nature and being energy-efficient throughout this region (Products, Advanced Solar. “About Advanced Solar Products.” Advanced Solar Products, www.advancedsolarproducts.com/about/).

Interview

Edward Seliga, COO

Business information

Advanced Solar Products

Advanced Solar Products

Flemington, NJ, US
Year Founded: 1991
Number of Employees: 11 to 50

Advanced Solar Products has been one of the first leaders in New Jersey to introduce and transition into solar power renewable energy. Their focus is on a strong commitment to being the lead role in driving the push for New Jersey to convert to more renewable clean energy practices. While there are numerous companies who have engineered the ability to utilize solar power sources, Advanced Solar Products has been a company in the Tri-State area to bring those technologies further through their own sources of engineering and design. Advanced Solar Products’ focuses on photovoltaic systems, which are being installed in common places such as schools, company fields, utility yards, government buildings, and even landfills.