Daniel Eduardo Pérez Illescas
TecMilenio University (Universidad TecMilenio)
Sara García
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The Natura organization was recognized in 2009 with UN Global Climate Action Award. The award recognizes the decision that Natura made, to undertake the change to become a carbon-neutral company.
Natura is a brand of Brazilian origin, born from a passion for cosmetics and relationships, present in seven Latin American countries and France. In Brazil, we are leaders in the cosmetics, fragrances, and personal hygiene market, located in the direct sales sector.
We have as a goal involved all our consultants, employees, partners, and consumers in relation to the risk of global warming, a problem that affects all humanity.
That is why our reduction project is an ongoing challenge and we now want to reach new commitments. The goal is to inspire new policies and actions to build a highly resilient, low-carbon future, and to increase the climate-change agreement's goals and meet the targets. Our products are the greatest expression of our essence. To develop them, we mobilize social networks capable of integrating scientific knowledge and wisdom of traditional communities, while promoting the sustainable use of the rich Brazilian botanical biodiversity.
In production, we do not test on animals and we strictly observe the most rigorous international safety standards. The results are high-quality cosmetic creations that provide pleasure and well-being, with a design inspired by the forms of nature.
At Natura, we believe in the potential of relationships and the power of cosmetics to expand consciousness, so that people connect with their own bodies, with the environment that surrounds them, and with others. This way of thinking and acting is expressed in our business behavior aligned with the promotion of sustainable development, the creation of products and concepts that promote connection, well-being, and the strong commitment we have with our Consultants.
This may contradict what many think about an innovative culture, but there is plenty of evidence to back it up. To inspire innovation, you must give your team the gift of measurement, as well as recognition and feedback.
Innovative people like to know what impact their work is having and how much it is worth and to be recognized for it.
Public and immediate recognition is usually the best. Also, recognize those who fail and in this way teach the group. Be specific in both cases by encouraging them to innovate more. Remember: what is recognized is repeated.
Ongoing Training and Education
Ongoing training and education are critical to inspiring innovation. With the ongoing training and education of your team and your own, you will be amazed at the initiatives they bring each time and how much you can learn from other leaders who, like you, face the same challenges. In this way, you will have an organization that is much better prepared to take advantage of new opportunities and challenges with innovation.
If you want to stay ahead of your competition, you need to start making innovation a priority.
For this, start by integrating innovation as a way of life. Then, inspire innovation in your company culture by leading by example and releasing some of the control.
Your vision tells the story of where your company is in the world, why it exists, and where it is headed in the future. The vision creates the framework of the common goal that everyone in your organization should aim to achieve. Everyone can have great ideas and new solutions but they won't be successful if they don't move your company in the direction of the vision.
This is a page created by Natura Emprendedoras Leaders and Consultants, our goal is to make a difference in the world of multi-level business.
Through the years we have followed and used numerous products, guides, and recommendations that are presented to us along the way to improve our well-being and it is thanks to our experience that we can discern which of all these offers is legitimate and really meets our needs. Therefore, it is no coincidence that our attention is focused on Nature.
In addition to the great results that enchant our senses and promote feeling good, Natura also stands out for the business model that offers a magnificent opportunity to all people who want to achieve new goals.
Natura is synonymous with quality, and we as Natura Entrepreneurial Leaders and Consultants conduct ourselves based on the principles of the organization and its affiliates, that is, we are a group of people interested in quality, well-being, and in general the improvement of our society and our relationships as human beings. At the same time, we are a team of professionals dedicated to providing you with the best possible service, care, and information.
Our goal is to become the reference place in Mexico in terms of building a multi-level business in Natura. We are here for our visitors at all times. Do not hesitate to contact us to clarify any questions you may have. If you want additional information about Natura, feel free to send us an email with your comments. We will be answering you as soon as possible.
We hope that this page completely satisfies the needs of you, our most distinguished visitors and that without a doubt are our main reason to continue offering better services.
Natura is the most important sustainable company in the world, it cares about the communities that produce its raw materials, and it also cares about the well-being of society in general, providing us not only with high-quality products. But also a way to generate income by selling them as a Natura Beauty Consultant or Consultant. It also gives you the opportunity to become a Network Marketing leader, in which you earn commissions for the sales of your team. When you are a leader, you grow as a person in all aspects. And while that happens, at the same time your income is constantly growing.
The big difference between Natura products is that they are all created with the word sustainability in mind. Likewise, all the products in the Natura portfolio are created with assets from Brazilian biodiversity. They are products designed to fully satisfy the customer's needs.
We can highlight the following differentiating points:
Perfumes created with organic alcohol and an exclusive nose (Verónica Kato) and sustainable harvests.
Ingredients from organic and sustainable crops are free of pesticides and chemicals.
Every production is concerned about the producing communities and the environment.
100% vegan products that do not include ingredients of animal origin.
Original and highly effective products.
A touch of exclusivity thanks to its formulation with ingredients from Brazilian biodiversity.
You can make your purchases from your home with the Natura app and pay with payment market, banking apps, deposits, or transfers.
Safe shipments directly to your home.
Virtual office.
Training platform.
Platform to download promotional and recommendation materials.
Digital magazines and catalogs to share on networks, WhatsApp, or on your website.
Live events and training platform.
Personalized tracking.
Natura, in addition to being one of the pioneers in cosmetics, is a carbon-neutral company. Being a carbon-neutral company means the following: all emissions generated in the manufacturing process are accounted for and offset, including those originating from raw material extraction, transportation, use, and disposal by consumer part.
The "More recycling with Nature" and "More beauty less waste" programs are designed to mobilize the recycling of Natura products. For this reason, Natura wants to be part of a movement that changes the future of waste. In this way, a mobilization program for recycling has been created in collaboration with ecolana, which created the first digital map for recycling in Mexico. With the program that Natura has created, the aim is for Natura Consultants and Leaders to be recycling ambassadors. All Natura Consultants and/or Leaders generate a positive impact on the environment since they contribute to the reduction of waste generation and CO2 emissions. In addition, the Consultant or Natura Leader who recycles the most waste will receive a special prize.
Natura committed to guaranteeing that all its packaging can be reused, recycled, or composted by 2025. For this reason, it signed, in 2018, the Global Commitment for a New Plastic Economy, which is committed to eradicating waste and plastic pollution. To fulfill this commitment, Paola Nimo, Sustainability Manager, says that Natura uses 100% recycled and green plastic packaging (made from sugar cane), such as the Tododia line, a renewable raw material that has less impact on the emission of greenhouse gases. greenhouse and avoiding the emission of more than 5 thousand tons of carbon per year.
More than 30 years ago, Natura introduced refillable containers for sale, that is, the refill. In this way, products can be marketed with a much lower environmental impact, since it generates up to 78% fewer greenhouse gases. In addition, up to 97% less waste is reduced and 88% less plastic is used than conventional packaging. It should be said that all spare parts are made of green plastic.
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By its business comparison, the quality of the relationships it establishes and its products and services will be an international brand, identified with the community of people committed to building a better world through improved relationships with themselves, with others, and with the nature of which they are part.
