Innovation

Rational Engineers Ltd is a leading Manufacturer and Exporter of State-of-the-Art Multi Paper Covered, Double Cotton Covered, PICC. They have been mainly into Copper manufacturing since 2000. They have made and launched their own quality control software which is linked to all their machines, installed, and generating MIS reports for better quality controls. This innovative system was induced because their manufacturing concern belonging to the niche market with variable changes in its price due to London Market Exchange, it was necessary to come up with a solution towards checking the quality of copper purchased being their main ingredient. This system of control helped them maintain their standards and compete globally in the highly competitive market.

Inspiration

The trading unit was incurring huge losses and thus, there was a need to identify the problems caused in the current business model. After intensive research and understanding, the owner understood there was a need to shift from a trading firm to a manufacturing firm. Although, setting up a manufacturing unit is a long process and requires huge capital, if the plan is executed with careful consideration, it can work in your favour. The company successfully launched a manufacturing unit. While having the conversation regarding what drove Mahendra Jain, the CEO, to start a new unit altogether, she said “We belonged to a lower class family where my mother had great aspirations and belief in me that I would do something big one day. My strive for excellence, passion for better standard of living and hard working ambitious attitude was my only motivation.”

Overall impact

Rational Engineering Ltd. believes that any company without its employees and team is incomplete and gives high weightage to its employee’s well being and holistic development. By providing job opportunities to people living in the village where our manufacturing units/factories are located and providing clean drinking water and proper sanitation facilities and by trying to reduce their carbon footprint, Rational Engineering has always promoted the culture of sustainable development and the overall success of the organization with all its stakeholders.

The business leader, belonging to a lower class family where her mother had great aspirations and belief in her that she would do something big one day. Her strive for excellence, passion for better standard of living and hard working ambitious attitude being her only motivation, drove her to huge success in her career story. She cares about sustainable consumerism and is also willing to enhance business practices to reduce the company’s carbon footprint. This shows mindfulness and ability to improve where she might lack.

Business benefit

The business innovation improved the quality of products (copper pipes). This helped to earn trust of their customers. Because of superior quality their customers increased, increasing their overall profit. Business also flourished as the cost of defect products reduced drastically, thereby cutting losses from them.

Social and environmental benefit

The innovation's benefit is that it has helped to increase the employment rate in rural areas. This has had a domino effect on other factors. People became more aware and connected. They began understanding the importance of education and it has lead to a better gender equality. The innovation's benefit is that it has helped the area to grow and develop, improving sanitation facilities and provisions of clean water. People working together for such an objective increases community bonding and helps local economies do better.

Interview

Mahendra Jain, CEO