Innovation

The fundamental motivation of business leaders lies in their commitment to creating a positive impact on the world through innovation and sustainability. In this context, the company has adopted a specific and innovative solution: product customization to reduce excessive plastic consumption, enabling them to contribute to several Sustainable Development Goals (SDGs), such as SDG 12 (Responsible Production and Consumption) and SDG 13 (Climate Action).

SDG 12 focuses on promoting sustainable consumption, production patterns, and resource efficiency. The company promotes responsible and conscious practices in its value chain, contributing directly to this goal.

On the other hand, SDG 13 seeks to take urgent action to combat climate change and its impacts. Adopting recycled materials and eco-friendly processes reduces the company's environmental footprint and contributes to mitigating climate change by reducing the demand for natural resources and waste generation.

This innovation has had a significant impact on multiple levels. On the one hand, it has driven business growth and expansion by meeting the increasing demand for customized products. This growth is reflected in higher revenues and the creation of new job opportunities through the hiring of more employees.

In addition, the ongoing commitment to quality, such as the use of automotive-grade vinyl to improve product durability and strength, demonstrates the company's proactive approach to promoting responsible resource use and plastic reduction.

Inspiration

Isabel Solana, one of Simonetta's founders, shared how the idea for the business came about during the COVID-19 pandemic when she and her sister were looking for ways to cover college expenses. What started as a simple idea gradually evolved into the venture it is today. With design skills and determination, the sisters developed the ability to customize mugs according to customer preferences, from typography to vinyl color.

The experience of running their own business has provided them with opportunities for personal and professional growth. They have learned how to interact with customers and suppliers, solve problems effectively, and manage finances. All while pursuing a shared passion: design.

Over time, the success of the business has allowed them to expand and diversify their product offerings to include cell phone cases and sweatshirts. What satisfies them most is the ability to offer each customer the ability to customize their product according to their wishes. They have worked hard to reach more people and have made significant achievements, including obtaining orders for weddings, corporate events, and international clients. This continued success reflects their commitment to excellence and their ability to adapt and grow in a competitive market.

Overall impact

From the outset, they faced a considerable challenge, not only because of the pandemic but also because of their commitment to excellence. In the short term, this led them to resolve challenges with suppliers. In addition, innovation in cup customization had an immediate effect in encouraging people to use less plastic and stay more hydrated, especially among women who carry their customized cups with them. Evidence of this is the growing popularity of carrying personalized cups everywhere, suggesting a shift in consumption habits toward more sustainable options.

In the long term the commitment to quality and personalization has had a significant impact on promoting healthy and sustainable habits. For example, mothers have used products as an incentive for their children to drink more water, taking advantage of the ability to customize the cups according to the children's tastes. This long-term effect is reflected in the perception of Simonetta as a brand that not only offers attractive products but also promotes a healthy and sustainable lifestyle for people of all ages.

In short, Simonetta's product customization innovation has had both short and long term effects, from solving immediate challenges with suppliers to fostering healthy and sustainable habits in the long term, as evidenced by growing demand and positive brand perception.

Business benefit

Family support has been critical to the growth and success. As the company experienced an increase in demand for orders, they have been challenged to complete them all on time. In response, they resorted to hiring family members, including mothers and siblings, to help us with simple tasks that require a considerable amount of time. This strategy has allowed them to effectively manage periods of high demand, at Christmas,, Valentine's Day, Mother's Day, and the beginning of the school year.

The unconditional support of family has been key to their achievements so far. Their support made it possible to participate in different promotion stands, as well as to acquire the necessary resources to operate and expand the business. In addition, success in social networks, such as reaching more than 2,000 followers on Instagram, has been possible thanks to the continuous support of clients and working together with family members.

This support has not only contributed to revenue growth and the expansion of the customer base but has also strengthened the well-being of employees by providing them with a stable and supportive work environment. It has also opened up new investment opportunities by demonstrating the potential and viability of the business. "We are excited to continue to grow and improve, always keeping family collaboration as a fundamental pillar of our success."

Social and environmental benefit

The long-term vision is to lead the way towards a more sustainable and conscious world, where seeking not only benefit for the company but also the well-being of the planet.

The implementation of customized products has resulted in a significant increase in company revenues, driven by the growing demand for products tailored to customers' individual needs. This increase in revenue has enabled job creation and opened up new investment opportunities.

In addition, the company has enhanced its reputation and market position through our social commitment and responsibility.

In terms of environmental benefits, product customization has encouraged plastic reduction, as evidenced by the numerous requests for customized cups for children's events. There has also been an increase in the promotion of drinking water consumption, as customized cups have become trendy, facilitating healthier and more sustainable living habits.

In summary, our innovation has has boosted economic growth and corporate social responsibility but has also generated a positive impact on the reduction of plastic and the promotion of healthy habits, thus contributing to sustainable development and the well-being of society and the environment.

Interview

Isabel Solana, CO-FOUNDER