Innovation

Coco Leni offers eye-wear which are made up of completely natural ingredients and they have a strict vision of 'No Plastic'. Their idea of No Plastic is carried on to even their store design and environment. The business concept is in line with creating a product which does not add on to the trash and wastage levels of the city and community.

Inspiration

Mr. Arjun, narrated a personal story to talk about his motivation for the innovation has has created. He said, "After coming back from Germany, one day I decided to take my family to the Caranzalem beach area in Panjim, Goa. I wanted my daughter to take off her footwear to enjoy the sand and the weather. In a while I was surprised to find glass shreds, empty beer cans and plastic strewn all around. This gave me an impetus to be involved in such an innovation and initiative and I wanted to take corrective actions to improve the conditions in the area. I feel any change should start from our own home or local area."

Arjun also stated, "Around 30-40 years back India was not producing this enormous amount of trash. I wants to take up measures so that we can go back to the sustainable means of doing business and keep our environment degradation in check."

Overall impact

Coco Leni and it's range of environment friendly eye-wear products have created a niche in the market. It is a small but very essential step towards reduction of plastic waste and trash. The company strongly believes in a No Plastic idea right from manufacturing to packaging and even to it's store design.

They have also conducted a "Clean Up Drive" as a part of their Focus Club initiative. The company and it's employees along with volunteers were involved in cleaning up the Caranzalem Beach area of tonnes of trash and wasted that as been accumulated there. At the end of it they had collected around 500 kilograms of trash and send them for re-cycling. This is a major step towards cleaning up the beaches of Goa, since they are under the scanner for being extremely affected by the waste and trash strewn around by tourists and the businesses.

Business benefit

The innovation has lead to a positioning of the company in the market as an environment friendly company. This is the need of the hour. Employees as well as the customers feel they hare part of something bigger and brighter. The premium range of products and the designs with the natural materials have seen an increased demand and that has lead to increased top-line finances. The local Goan people have shown an increased appreciation towards environment friendly products and hence an increased demand in the market.

The Clean Up drives have made customers aware of the pertinent problems in the society and hence people appreciate environment friendly products.

Social and environmental benefit

Coco Leni with it's range of innovative eye-wear products have contributed to the society by the means of reduced plastic waste and trash. They follow their No Plastic idea right from manufacturing to packaging and even their stores. This has spread the idea of responsible consumption.

The Clean Up drive in Caranzalem area has lead to collection of around 500 kilograms of trash and waste from the beach area. This has lead to the area being clean and attractive to tourists and locals as well.

Coco Leni also has this drive where they send their employees to the 10-day Vipasana program to calm their mind and soul. This talks about employee welfare under the Health and Well Being aspect.

Interview

Mr. Arjun Sagar, CEO