"The truth is," stated Samir, "there’s not much that’s needed for farmers as far as technology innovation. They know how to grow food." These farmers have good seed, a growing season, a market to sell in, etc. What they need is the means to improve their financial position by increasing yield and profit. SunCulture's irrigation systems enable farmers to "earn up to KES 1,000,000 per acre, per season by growing capsicum, tomatoes, onions, and cabbages for the market." Instead of a single mediocre growing season, they can have 2-3 growing seasons and produce more and larger crops than they are currently. Customers report, "I started with just one acre, and that acre is already producing four times more than it was before SunCulture installed irrigation." Another customer said, "My yield is now four times what it was before.... Plus, now I can employ people to work for me and take on contracts for continued supply to major companies." The AgroSolar Irrigation Kit can save a farmer over $10,000 per year vs. using a petrol and furrow system. By reducing costs and increasing profits, these farmers have become empowered to change their life status. They can finally invest financially in their own future. But, that is not all.
To purchase an irrigation system, the farmer usually must fulfill the demands of a small bank loan, thereby starting a relationship with a financial institution. The increase in funds available to the farmer opens up huge possibilities. By providing a financial future to the world’s poor, impoverished farmers, 2.5 billion people will become investable. Roughly one-third of the world’s population could become financially viable by turning risk into predictability. A new investment class of people could be created and lives across the globe could be changed. SunCulture is impacting thousands of lives and has the potential to impact millions, working towards eliminating poverty and hunger simultaneously, thereby stimulating economic growth in new areas of the world!