Innovation

Hirafi is a multilingual computer application platform that is easy and intuitive to use. It uses your GPS to find the nearest craftsmen at the time of the request, and facilitates the exchange between the craftsmen and customer through a real-time communication tool.

Its methodology aims to adopt new technologies absent in Morocco and north Africa in order to satisfy the local market needs.

Inspiration

Souhail, the founder of the Hirafi app, got the idea of creating such an application after he witnessed one of his childhood friends quit school to help pay for his father's medical bills. The friend was obliged to work at such an early age in different crafts because his father, who had worked as a craftsmen, lacked any health insurance or any form of help to pay for his medical bills. Recognizing a need, Souhail created the Hirafi app.

Overall impact

In Morocco, craftsmen shape or represent the majority of the labouring class. These marginalized craftsmen lack many forms of rights and live on a minimum wage.

Because it is geared specifically to craftsmen, Hirafi has had quite a positive impact. Hirafi permits craftsmen to improve their living conditions as they get access to more job opportunities, a possible fixed monthly salary, and health insurance. As a result, Hirafi is helping to alleviate poverty.

Business benefit

The goal of this business is to try and increase the income of craftsmen by offering them better and more job opportunities and better working conditions--thus the dream of a better life. Hirafi also provides free workshops and training sessions while encouraging responsibility towards nature.

Social and environmental benefit

Hirafi app aims to highlight the quality of craftsmen services at the national level. Hirafi also helps upcoming craftsmen by providing them with free training, thus decreasing the unemployment rate and keeping this form of art alive. Hirafi offers full-time employment for craftsmen, providing stable earnings throughout the year. Thanks to this new technology, craftsmen can gain Auto-entrepreneur status, which allows them to benefit from social security coverage for them and their families.

Hirafi is funded through a number of different sources, including donors, foreign aid and some national support. Craftsmen can register free of charge without having to pay anything. Indeed the application does provide the certification for these trainees, this certification is granted by OFPPT.

Interview

Souhail benhamou, Founder